BrewDog
Balmacassie Industrial Estate,
Ellon, AB41 8BX,
United Kingdom
Ellon, AB41 8BX,
United Kingdom
44 13 5872-4933
Consumer Packaged Goods
BrewDog Technographics
BrewDog Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BrewDog and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 BrewDog employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BrewDog has purchased the following applications: SAP Business One for ERP Financial in 2018, Greenhouse ATS for Applicant Tracking System in 2017, Kitchen CUT Restaurant Management for Restaurant Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BrewDog is running and its propensity to invest more and deepen its relationship with SAP , Greenhouse , Eploy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BrewDog revenues, which have grown to $480.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BrewDog intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BrewDog Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, BrewDog implemented SAP Business One as its ERP Financial platform to centralize transactional accounting and support fast operational decision making. The implementation targeted BrewDog's finance and operational footprint in the United Kingdom, aligning the application to brewery production, distribution, and company-owned retail channels.
SAP Business One was configured to deliver core financial management capabilities, including general ledger, accounts payable, accounts receivable, cash management, and consolidated financial reporting. Category-aligned functionality for inventory management, order-to-cash processing, and procurement workflows was applied to streamline production planning and order fulfillment consistent with an ERP Financial deployment.
The program centralized transactional data flows to create a single financial ledger for finance, operations, supply chain, and sales teams, enabling coordinated updates to pricing, order routing, and inventory allocation during changing conditions. Governance emphasized rapid configuration cycles and clear process ownership in finance and operations, which allowed BrewDog to react quickly to shifting market circumstances and maintain focus on immediate operational priorities while using SAP Business One.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, BrewDog implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS instance is surfaced on BrewDog's public careers site to capture candidate applications and manage hiring workflows.
The deployment uses core Applicant Tracking System capabilities, including job posting and requisition management, candidate pipeline tracking, interview orchestration with scorecards, and offer management. Configuration emphasizes role-based access for talent acquisition and hiring managers and structured interview kits to standardize evaluation across roles. Typical category-aligned automation appears to be employed for candidate status transitions and templated communications to maintain consistent candidate engagement.
Greenhouse ATS is embedded within BrewDog's website to route applications directly into the ATS, providing central visibility for Talent Acquisition and HR teams across BrewDog's United Kingdom operations. Operational coverage supports hiring for functions common to consumer packaged goods companies, spanning commercial, production, and corporate roles.
Governance uses built-in Greenhouse ATS capabilities such as role-based permissions and audit logs to centralize hiring approvals and retain candidate records. The implementation is organized to keep recruitment workflows within the Greenhouse ATS environment while exposing career postings and application flows on the public site.
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Applicant Tracking System, Candidate Relationship Management | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kitchen CUT | Legacy | Kitchen CUT Restaurant Management | Restaurant Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 BrewDog implemented Kitchen CUT Restaurant Management as its central Restaurant Management platform across its bar estate to standardize stock control and menu costing. The deployment was positioned to consolidate inventory management workflows and recipe costing, and to support menu engineering and allergen tracking across multiple regions.
Kitchen CUT Restaurant Management was configured to use specific Inventory Management and Recipe Costing modules to drive inventory visibility and finance-aligned menu costing, with inventory and operations plus finance cited as primary process areas. Menu engineering capabilities and allergen tracking were incorporated into recipe records to align culinary workflows with cost control and compliance requirements.
The rollout included supplier and EDI ordering integration to streamline procurement flows between BrewDog sites and external suppliers, and centralized stock management across bars in the United Kingdom, Ireland, Australia and Germany. Operational coverage extended across on-premise operations, affecting procurement, operations, culinary and finance teams through shared catalogs and standardized recipe data.
Governance focused on consistent recipe and menu cost control, with a phased bar-level rollout to enforce uniform costing and ordering processes and to embed allergen tracking into menu workflows. The implementation was explicitly linked to driving improved margins and operational efficiency, reflecting outcomes reported in the Kitchen CUT case study.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2018 | 2018 |
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Warehouse Management | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2023 | 2023 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at BrewDog
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BrewDog Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BrewDog Technographics
BrewDog is a Consumer Packaged Goods organization based in United Kingdom,
with around 1300 employees and annual revenues of $480.0 million.
BrewDog operates a diverse technology stack with applications such as
SAP Business One, Greenhouse ATS and Kitchen CUT Restaurant Management,
covering areas like ERP Financial, Applicant Tracking System and Restaurant Management.
BrewDog has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Greenhouse and Kitchen CUT.
BrewDog recently adopted applications including
Ava in 2025, Kitchen CUT Restaurant Management in 2023 and Pentera Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BrewDog’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BrewDog’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BrewDog technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.