Brice Technographics
Brice Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brice and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1322 Brice employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brice has purchased the following applications: Google Pay for Payment Processing in 2022, Microsoft 365 for Collaboration in 2019, Salesforce Commerce Cloud for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brice is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brice revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brice intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brice Tech Stack and Enterprise Applications
Brice ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Brice implemented Google Pay as a Payment Processing solution on its public ecommerce site. The implementation places Google Pay into the online checkout flow on https://www.brice.fr, enabling web and mobile wallet acceptance directly within the store front end.
The Google Pay deployment focuses on web payment instrumentation consistent with Payment Processing patterns, including tokenized card acceptance and browser-based one-tap checkout behavior. Configuration centers on checkout integration and client-side payment request handling, with merchant-facing settings to manage accepted card networks and payment credentials through the Google Pay interface.
Operationally the rollout is scoped to Brice ecommerce and digital commerce channels, affecting checkout, payments operations, and customer-facing commerce workflows. Governance activities align with online payments procedures and checkout orchestration, with ongoing operational ownership residing in the ecommerce and payments teams to maintain the Google Pay integration and payment configuration.
|
Brice Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Brice deployed Microsoft 365 to support Collaboration across its retail organization, and the company is documented as using Microsoft 365 on their website. The implementation aligns the Microsoft 365 application with corporate collaboration needs for a mid-market French retailer operating both online and physical stores.
The Microsoft 365 deployment centers on standard Collaboration capabilities, including cloud email, real-time messaging and meetings, and document collaboration. Configuration signals are consistent with Exchange Online for corporate mail, Microsoft Teams for synchronous collaboration, and SharePoint and OneDrive for intranet and document management, supporting versioning, co-authoring, and centralized content libraries.
Operational coverage extends to corporate functions commonly impacted by Collaboration tooling, including merchandising, store operations, finance, and HR, with Microsoft 365 surfaced publicly on the brice.fr website. The presence of Microsoft 365 on the website indicates integration of cloud identity and content delivery layers with the company web presence, and suggests alignment between external digital touchpoints and internal collaboration platforms.
Governance emphasis in this deployment reflects standard Collaboration controls, including access management, document lifecycle policies, and collaboration usage guidelines. Rollout and policy enforcement are likely organized to support centralized administration while enabling regional store teams to use Teams and SharePoint for day to day operations.
|
Brice eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Brice implemented Salesforce Commerce Cloud as its primary eCommerce platform on the company website. Brice is a French retail company with 1,322 employees and approximately 400,000,000 in annual revenue, and the deployment centers on the public digital storefront hosted via Salesforce Commerce Cloud.
The implementation uses core cloud commerce capabilities typical of Salesforce Commerce Cloud, including storefront and catalog management, merchandising and promotions configuration, checkout and payment workflow support, and content management for product and editorial pages. Configuration likely focused on product catalog taxonomy, merchandising rules, and storefront templates to support retail merchandising and online sales flows.
Operational coverage is centered on the Brice website as the digital sales channel, affecting merchandising, digital marketing, customer experience, and eCommerce operations. The deployment aligns the Salesforce Commerce Cloud application with online merchandising, promotional planning, and order capture processes used by Brice retail teams.
Governance and operational workflow changes concentrate on centralizing commerce operations and editorial release processes within a digital commerce function, establishing role based access for merchandising and content updates and defining deployment cadence for storefront updates. Salesforce Commerce Cloud serves as the unified eCommerce platform for Brice, enabling standardized storefront management and online commerce operations.
|
 |
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
Brice CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
Brice IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Brice CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Brice
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brice Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brice IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brice digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brice Technographics
Brice is a Retail organization based in France,
with around 1322 employees and annual revenues of $400.0 million.
Brice operates a diverse technology stack with applications such as
Google Pay, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like Payment Processing, Collaboration and eCommerce.
Brice has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Microsoft and Salesforce.
Brice recently adopted applications including
Google Pay in 2022, Salesforce Commerce Cloud in 2021 and Critizr in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brice’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brice’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brice technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.