Bricoman
Bricoman Technographics
Bricoman Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bricoman and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Bricoman employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bricoman has purchased the following applications: SAP S/4 HANA for ERP Financial in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Target2Sell for Personalization and Product Recommendations in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bricoman is running and its propensity to invest more and deepen its relationship with SAP , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bricoman revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bricoman intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bricoman Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
In 2022, Bricoman implemented SAP S/4 HANA in an ERP Financial deployment to support its retail supply chain and financial processes. The implementation is associated with a S/4H 1709 release and leverages the IS-Retail footprint, aligning SAP S/4 HANA to retail-specific inventory and point of sale supply flows.
The engagement focused on detailed blueprinting and configuration, with deliverables that included business blue prints for warehouse supply flows and point of sale replenishment flows. Functional specifications were drafted to translate retail stocking, replenishment, and warehouse handling requirements into S/4H 1709 configuration settings and master data design, supporting typical warehouse management and inventory control workflows within the ERP Financial context.
Operational scope was a four-country core model project, covering supply chain, warehouse operations, and point of sale functions across Bricoman stores in the defined countries. The work emphasized harmonizing retail supply processes across regions, embedding SAP S/4 HANA transaction flows for receipts, transfers, and store replenishment while aligning financial postings to ERP Financial ledgers.
Governance and rollout activity was structured through the supply chain consultancy mission, which ran from 01/05/2017 to 06/30/2022, and centered on blueprint signoff, functional specification approval, and configuration handover. The program approach prioritized blueprint-driven configuration and documented functional specifications to govern subsequent testing and operational cutover for SAP S/4 HANA.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Bricoman implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The presence of Google Workspace references on bricoman.fr confirms the vendor deployment is used to support corporate productivity and to surface Google Workspace services on external-facing digital properties.
The Google Workspace implementation for Bricoman includes core Collaboration capabilities typical of the category, including Gmail for corporate email, Google Drive for centralized document storage, Google Docs and Sheets for real-time authoring, Google Calendar for scheduling, and centralized administration through the Admin console. Configuration scope likely incorporates identity and access management, organizational unit and group policies, shared drives for team content, and mobile device management to enforce security and access controls across user endpoints.
Operational coverage extends across Bricoman’s approximately 3,000 employees in France, enabling collaboration for corporate and operational teams. Governance is exercised via Google Workspace administrative controls, with centralized account provisioning, role-based administrative delegation, and policy enforcement to support staged rollout and ongoing user lifecycle management.
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Target2Sell | Legacy | Target2Sell | Personalization and Product Recommendations | eCommerce | n/a | 2019 | 2019 |
In 2019, Bricoman deployed Target2Sell on its website. Target2Sell, a Personalization and Product Recommendations application, was implemented on bricoman.fr to provide onsite product discovery and recommendation capabilities for the companys e-commerce channel in France.
The implementation centered on category-aligned features typical for Personalization and Product Recommendations, including a recommendation engine, real-time behavioral scoring, merchandising rule configuration, campaign management and catalog feed processing. Target2Sell was configured to ingest Bricoman product catalog data and onsite clickstream to deliver context-aware product suggestions on category pages, product detail pages and browsing sessions.
Operational ownership was structured around e-commerce merchandising and digital marketing teams who managed rules, campaigns and testing workflows. The rollout was web-first on bricoman.fr, with governance focused on recommendation logic, campaign scheduling and analytics instrumentation to support ongoing iteration using Target2Sell.
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bricoman
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bricoman Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bricoman Technographics
Bricoman is a Retail organization based in France,
with around 3000 employees and annual revenues of $800.0 million.
Bricoman operates a diverse technology stack with applications such as
SAP S/4 HANA, Google Workspace (Formerly Google G-Suite) and Target2Sell,
covering areas like ERP Financial, Collaboration and Personalization and Product Recommendations.
Bricoman has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Google and Target2Sell.
Bricoman recently adopted applications including
SAP S/4 HANA in 2022, Google Cloud Platform (GCP) in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bricoman’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bricoman’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bricoman technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.