Bridgestone Europe
Kleine Kloosterstraat 10,
Zaventem, 1932,
Belgium
Zaventem, 1932,
Belgium
32 2 714 67 00
Manufacturing
Bridgestone Europe Technographics
Bridgestone Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bridgestone Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Bridgestone Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bridgestone Europe has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP SuccessFactors Compensation for Compensation Management in 2014, SAP Analytics Cloud for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bridgestone Europe is running and its propensity to invest more and deepen its relationship with SAP , MobileXpense , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bridgestone Europe revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bridgestone Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bridgestone Europe Tech Stack and Enterprise Applications
Bridgestone Europe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2020 |
In 2018 Bridgestone Europe implemented SAP S/4 HANA as an ERP Financial solution supporting finance, procurement and supply chain business functions. The S/4 HANA greenfield project formally replaced SAP ERP ECC 6.0 and targeted a unified financial and procure to pay foundation for Bridgestone Europe operations based in Belgium.
The implementation emphasized procure to pay capabilities and materials management, with explicit design leadership for SAP Ariba Sourcing and Procurement MM and SAP Ariba Supply Chain Collaboration. SAP S/4 HANA configuration work included P2P workflow design, master data alignment for MM and finance modules, and workshop driven functional design to align sourcing, procurement and accounts payable processes.
Integration architecture centered on SAP Cloud Platform Integration for S/4 HANA to orchestrate connectivity between the new SAP S/4 HANA application and SAP Ariba modules, enabling supply chain collaboration and sourcing data flows. The deployment approach included coordinated cutover sequencing and active liaison with UAT teams to quickly identify and resolve issues during the rollout implementation project.
Governance and adoption activities were led through hands on design workshops and targeted training, with the project team responsible for educating and training Bridgestone employees on the current P2P process and system. Operational ownership spanned procurement, supply chain and finance groups, with process governance reinforced through workshop outputs and UAT feedback loops.
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Expense Management | ERP |
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2015 | 2015 |
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Bridgestone Europe HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2014 | 2015 |
In 2014, Bridgestone Europe implemented SAP SuccessFactors Compensation as part of a broader Talent suite deployment. The implementation explicitly targeted the Compensation Management category and was delivered alongside Talent modules led by Talent Leads, including Performance, Recruitment, Succession and LMS. The scope covered HR and talent management processes within Bridgestone Europe.
SAP SuccessFactors Compensation was configured to centralize pay planning, manage merit and bonus cycles, and administer variable pay and total rewards frameworks. Configuration work included compensation templates, eligibility rules, approval workflows, and pay statement generation integrated into compensation cycles. The implementation aligned compensation rules with performance ratings captured in the Performance module.
Functional integration linked SAP SuccessFactors Compensation with the Performance and Recruitment modules to surface performance ratings and offer compensation recommendations, and with Succession and LMS to incorporate readiness and development signals into pay decisions. Operational ownership rested with HR and Talent Leads across Bridgestone Europe, with the system used to coordinate corporate and regional compensation planning processes.
Bridgestone established governance processes for configuration changes, approval workflows and periodic enhancement cycles, and maintained liaison with SAP and an implementation partner for ongoing support and enhancements to the SuccessFactors Talent modules. Change control and training workflows were implemented to ensure Talent Leads and HR administrators could manage compensation rounds and configuration updates.
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Core HR | HCM |
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2014 | 2015 |
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Learning and Development | HCM |
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2014 | 2015 |
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Performance and Goal Management | HCM |
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2014 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2014 | 2015 |
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Talent Management | HCM |
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2014 | 2015 |
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Bridgestone Europe Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Analytics Cloud | Analytics and BI | Analytics and BI | Flexso | 2022 | 2022 |
In 2022 Bridgestone Europe implemented SAP Analytics Cloud for Analytics and BI to overhaul its financial forecasting and planning capability. The project was delivered with implementation partner Flexso and was executed to fully integrate with Bridgestone Europe’s existing IT landscape and the parallel SAP S/4 HANA project, with a target for fast roll out across the EMEA region and deployment to hundreds of users in Europe.
The implementation centered on planning and forecasting functionality in SAP Analytics Cloud, shifting from a highly detailed quarterly process to a monthly rolling forecast performed at a more aggregated level. Core functional capabilities configured included rolling forecasts, scenario simulations that execute in real time, consolidated forecasting workflows, and modular planning spaces that allow departments to create their own financial bubbles for inclusion in the consolidated view. The rollout emphasized rapid prototyping, iterative testing, and documentation to accelerate feature delivery and user feedback loops.
Integrations were explicit to the current IT landscape and the SAP S/4 HANA program, enabling near real time refreshes of financial data and management updates rather than multiday cycles. Operational coverage extended beyond finance to procurement, manufacturing and HR as those departments began building planning models within SAP Analytics Cloud, with an EMEA level deployment approach to standardize forecasting across sites.
Governance and process redesign accompanied the technical deployment, moving the organization from a time consuming, exception heavy planning cadence to a standardized monthly rolling forecast that reduces detail overload and increases directional clarity. Adoption was supported by an extensive training package and structured change activities that focused on user enablement, continuous innovation and documented process changes to embed the new planning workflow across finance and adjacent functions.
Stated outcomes from the implementation include replacing multiweek quarterly cycles with rolling forecasts that run in hours, faster interactive simulations, more up to date and data driven forecasts and freed up finance capacity to better support management. Bridgestone Europe received external recognition for the project as winner of the silver Best of Customer Success Award 2022 in the Digital Pioneer category.
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Bridgestone Europe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Bridgestone Europe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Bridgestone Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Bridgestone Europe EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2020 | 2020 |
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Bridgestone Europe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Bridgestone Europe TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2012 | 2012 |
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Bridgestone Europe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Bridgestone Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Bridgestone Europe
| First Name | Last Name | Title | Function | Department | Phone | |
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Rewards Lead EMEA - COE HRIS | Manager | HR | |
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HR Leader, People Solutions | Manager | HR | |
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HR Leader Total Rewards, Mobility & Analytics | Manager | HR | |
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People Solutions Team Leader | Manager | HR | |
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Apps Being Evaluated by Bridgestone Europe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bridgestone Europe IT executives and key decision makers. This section highlights Bridgestone Europe's latest recorded technology evaluations, including SAP Digital Manufacturing for Manufacturing Execution System on 2025-10-06, HighLevel for Marketing Automation on 2025-08-27, and Microsoft 365 for Collaboration on 2025-05-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bridgestone Europe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-06 | Bridgestone Europe | Evaluated | SAP | SAP Digital Manufacturing | Manufacturing Execution System | ERP Services and Operations |
| 2025-08-27 | Bridgestone Europe | Evaluated | HighLevel | HighLevel | Marketing Automation | CRM |
| 2025-05-07 | Bridgestone Europe | Evaluated | Microsoft | Microsoft 365 | Collaboration | Collaboration |
| 2024-12-05 | Bridgestone Europe | Evaluated |
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Identity and Access Management (IAM) | CyberSecurity |
| 2024-10-31 | Bridgestone Europe | Evaluated |
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Manufacturing Execution System | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Bridgestone Europe Technographics
Bridgestone Europe is a Manufacturing organization based in Belgium,
with around 15000 employees and annual revenues of $2.50 billion.
Bridgestone Europe operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Compensation and SAP Analytics Cloud,
covering areas like ERP Financial, Compensation Management and Analytics and BI.
Bridgestone Europe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Bridgestone Europe recently adopted applications including
SAP Analytics Cloud in 2022, DocuSign eSignature in 2021 and Webtrends Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bridgestone Europe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bridgestone Europe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bridgestone Europe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.