AI Buyer Insights:

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

Brighttalk
Location
16 St. Martin's Le Grand,
London, EC1A 4EN,
United Kingdom
Website
https://www.brighttalk.com/uk/
Phone
n/a
Artw industry
Professional Services
Employee
Revenue

Brighttalk Technographics

Brighttalk Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Brighttalk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 159 Brighttalk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Brighttalk has purchased the following applications: BrightTalk for Audio Video and Web Conferencing in 2016, Zendesk Service for Customer Support in 2014, Akamai mPulse for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Brighttalk is running and its propensity to invest more and deepen its relationship with BrightTalk , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Brighttalk revenues, which have grown to $34.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brighttalk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Brighttalk Tech Stack and Enterprise Applications

Brighttalk Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
BrightTalk Legacy BrightTalk Audio Video and Web Conferencing Collaboration n/a 2016 2016
In 2016, Brighttalk deployed BrightTalk as its Audio Video and Web Conferencing solution on its website. The BrightTalk application was embedded into Brighttalk web pages to deliver live webinars and on demand video content, supporting registration, streaming and playback workflows and hosting session pages directly within the company site. The implementation configured functional modules typical of Audio Video and Web Conferencing platforms, including webinar scheduling, session management, viewer registration and gated content distribution, and centralized content publishing for recorded sessions. Brighttalk uses BrightTalk Audio Video and Web Conferencing to support marketing and demand generation business functions, with operational coverage focused on web based content delivery and centralized marketing operations governance that consolidated webinar production and program scheduling under a single hosting platform.
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2011 2011
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2022 2022
Brighttalk CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zendesk Legacy Zendesk Service Customer Support CRM n/a 2014 2014
In 2014, Brighttalk deployed Zendesk Service for Customer Support on its website. The implementation focused on capturing web-originated inquiries and routing them into a centralized support workflow. Zendesk Service was configured to deliver core Customer Support capabilities including ticketing, a web-embedded support widget, knowledge base driven self-service, automated ticket routing, and SLA-aware escalation workflows. Configuration work emphasized agent interface setup, macro templates, role-based access controls, and workflow automation rules to standardize case handling across support staff. Operational coverage centered on Brighttalk's customer-facing support and customer success teams, with the application integrated directly into the Brighttalk website to surface help content and submit support requests. Governance incorporated ticket triage, escalation processes, and reporting configuration to operationalize day-to-day support operations.
Customer Support CRM 2019 2019
Marketing Automation CRM 2015 2015
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Brighttalk ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akamai Legacy Akamai mPulse Application Performance Management ITSM n/a 2020 2020
In 2020, Brighttalk deployed Akamai mPulse on its public website. Brighttalk implemented Akamai mPulse as an Application Performance Management solution to capture user experience and front-end performance telemetry across Brighttalk.com. The implementation centers on standard Application Performance Management capabilities, including real user monitoring, browser timing and resource-level instrumentation. Akamai mPulse is configured to produce aggregated dashboards, session sampling and segmented performance views by device and location to support diagnostic and prioritization workflows. Operational coverage is the customer-facing website, with performance telemetry consumed by product and engineering functions for triage and remediation of web experience issues. Governance focuses on consistent instrumentation across page templates, centralized dashboards for visibility and event-driven alerting to integrate performance signals into existing development and incident response workflows.
Brighttalk PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2015 2015
Brighttalk IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
Brighttalk CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at Brighttalk

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Brighttalk Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brighttalk IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brighttalk digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Brighttalk Technographics
Brighttalk is a Professional Services organization based in United Kingdom, with around 159 employees and annual revenues of $34.5 million.
Brighttalk operates a diverse technology stack with applications such as BrightTalk, Zendesk Service and Akamai mPulse, covering areas like Audio Video and Web Conferencing, Customer Support and Application Performance Management.
Brighttalk has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as BrightTalk, Zendesk and Akamai.
Brighttalk recently adopted applications including Microsoft 365 in 2022, Slack Connect in 2022 and Amazon EC2 in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brighttalk’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Brighttalk’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brighttalk technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.