Brita
1221 Broadway,
Oakland, 94623, CA,
United States
Oakland, 94623, CA,
United States
1 800-242-7482
Manufacturing
Brita Technographics
Brita Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brita and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2450 Brita employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brita has purchased the following applications: IFS Workforce Planning & Scheduling for Workforce Planning, Workforce Scheduling in 2020, IFS Field Service Management (FSM) for Field Service Management in 2020, Contentful Content Platform for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brita is running and its propensity to invest more and deepen its relationship with IFS , Contentful GmbH , PriceSpider or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brita revenues, which have grown to $799.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brita intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brita Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS Workforce Planning & Scheduling | Workforce Planning, Workforce Scheduling | HCM | n/a | 2020 | 2020 |
In 2020 BRITA implemented IFS Workforce Planning & Scheduling as part of a cloud-based service management deployment for its European operations. The implementation is framed under the Workforce Planning,Workforce Scheduling category and was chosen to standardize customer and field service operations across multiple countries.
The deployment integrated IFS Workforce Planning & Scheduling with a broader IFS service management footprint, covering field service management, workforce scheduling and planning, customer engagement, service request management, automated technician dispatch, and maintenance and repair completion workflows. Configuration work focused on scheduling optimization, resource allocation and planning calendars to support technician dispatch and service order completion consistent with workforce scheduling capabilities.
The cloud solution was fully integrated with BRITA’s existing ERP and CRM systems to maintain data continuity across service, finance and customer records. Operational coverage included field and customer service staff in Germany, France, Switzerland, Benelux and the UK, and the platform was designed to span the full service value chain from initial request through dispatch to job close and future reverse logistics for spent filter returns and recycling.
Governance centered on consolidating manual processes into a single platform to provide one version of the truth for SLA management and operational reporting. The program aimed to improve workforce efficiency and data accuracy, and to support BRITA’s service level agreements and improvements in first time fix rates.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS Field Service Management (FSM) | Field Service Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Brita deployed IFS Field Service Management (FSM) as a cloud-based service management platform across its European operations, establishing a centralized solution in the Field Service Management category. The decision followed a competitive vendor selection and was driven by the need to standardize customer service, improve workforce efficiency, and increase data accuracy across markets.
The implementation of IFS Field Service Management (FSM) included core Field Service Management capabilities together with native workforce scheduling & planning and customer engagement modules. Functional coverage spans service request management, automated technician dispatch, maintenance and repair completion, and tooling to support future return and recycling of spent water filter products.
Architecturally the deployment is a central cloud-hosted IFS solution designed to unify multiple manual processes into an end-to-end service value chain. The platform was specified to be fully integrated with Brita’s existing enterprise resource planning and customer relationship management systems, and it is intended for use by field and customer service staff in Germany, France, Switzerland, Benelux, and the United Kingdom.
Governance and operational impact focused on standardizing service workflows and workforce planning across regions, enabling consistent service-level agreement execution and improving first-time fix rates as stated by Brita leadership. The rollout emphasizes a single source of truth for service data, workforce scheduling orchestration, and consolidated customer engagement processes to support ongoing service-centric business operations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Brita deployed the Contentful Content Platform to manage content on its corporate website. The Contentful Content Platform serves as the Web Content Management backbone, providing structured content modeling, asset management, and editorial publishing capabilities for the public site.
The implementation emphasized headless content delivery to decouple content authoring from presentation, enabling centralized authoring and API driven distribution to the consumer facing website. Configuration work centered on content models, localization support, and workflow automation typical of Web Content Management platforms, with role based publishing controls and editorial approval gates established for marketing and digital teams. Operational coverage focused on Brita's website and supporting marketing and e commerce functions, with governance assigned to content owners and editorial stewards to enforce model consistency and publishing standards.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Brita
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brita Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brita IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brita digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brita Technographics
Brita is a Manufacturing organization based in United States,
with around 2450 employees and annual revenues of $799.0 million.
Brita operates a diverse technology stack with applications such as
IFS Workforce Planning & Scheduling, IFS Field Service Management (FSM) and Contentful Content Platform,
covering areas like Workforce Planning, Workforce Scheduling, Field Service Management and Web Content Management.
Brita has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IFS and Contentful GmbH.
Brita recently adopted applications including
Amazon CloudFront in 2022, Contentful Content Platform in 2021 and PriceSpdier Commerce Connector in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brita’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brita’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brita technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.