Britannia Industries
Prestige Shantiniketan, Tower C, 16th & 17th Floor, Whitefield,
Bangalore, 560 048,
India
Bangalore, 560 048,
India
91 80-3768 7100
Consumer Packaged Goods
Britannia Industries Technographics
Britannia Industries Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Britannia Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4480 Britannia Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Britannia Industries has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, Techasoft ELM for Absence and Leave Management in 2022, SAP BusinessObjects for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Britannia Industries is running and its propensity to invest more and deepen its relationship with SAP , Techasoft , Webtel Electrosoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Britannia Industries revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Britannia Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Britannia Industries Tech Stack and Enterprise Applications
Britannia Industries ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Britannia Industries implemented SAP S/4 HANA as its core ERP programme, targeting improved enterprise financial management under the ERP Financial category. The move was positioned as a strategic element of the company outlook to support medium term volume growth and efficiency objectives.
The SAP S/4 HANA deployment replaced SAP ERP ECC 6.0 and concentrated on centralizing financial functions. Implemented capabilities focused on financial accounting and controlling, general ledger harmonization, accounts payable and receivable processing, asset accounting, and finance close automation, together with master data consolidation and intercompany accounting standardization. These functional areas reflect typical ERP Financial workflows for statutory reporting, period close orchestration, and centralized ledger governance.
The programme was launched alongside two complementary digital initiatives, Arteria dealer management and a vendor management programme, to align commercial distribution and supplier processes with the new core ERP. Operational scope targeted Britannia’s India operations and aimed to touch finance, procurement, supply chain and distribution processes to improve transactional consistency and financial visibility. The SAP S/4 HANA implementation served as the system backbone for coordinated order to cash and procure to pay orchestration at the corporate level.
Governance and process transformation emphasized centralized financial control, a standardized chart of accounts, tightened vendor controls, and automation of routine close and procure to pay tasks to reduce manual reconciliation. Britannia explicitly linked the S4 HANA core ERP programme to its cost efficiency initiatives, targeting savings of 200 to 300 basis points and an operating profit margin of 16 to 17 percent in FY2022, positioning SAP S/4 HANA as a foundational element in achieving those stated financial goals.
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ERP Financial | ERP |
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2020 | 2020 |
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ERP Financial | ERP |
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2020 | 2020 |
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Britannia Industries HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Techasoft | Legacy | Techasoft ELM | Absence and Leave Management | HCM | n/a | 2022 | 2022 |
In 2022 Britannia Industries deployed Techasoft ELM for Absence and Leave Management to support HR absence and leave processes across its India operations. The Techasoft ELM deployment was aimed at improving leave approvals and balance tracking while providing centralized visibility for employees and managers.
Implementation concentrated on the Absence and Leave Management module set within Techasoft ELM, incorporating leave request submission, approval workflows, entitlement and balance tracking, and manager approval views. The rollout targeted HR operational coverage in India and emphasized standardized approval routing and leave accounting governance, with module usage noted based on Techasoft's published client roster rather than a dedicated Britannia case study.
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Core HR | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2023 | 2023 |
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HR Compliance | HCM |
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2021 | 2021 |
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Britannia Industries Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
In 2015, Britannia Industries implemented SAP BusinessObjects as its Analytics and BI platform to centralize reporting and analysis for secondary sales and distribution operations. The deployment positioned SAP BusinessObjects as the primary Analytics and BI application supporting sales, distribution, trade promotion, and claims management business functions across the organization.
Implementation work included design and modeling of Web Intelligence reports and the secondary sales data flow into SAP BW, with SAP BusinessObjects used for report authoring, RPD light semantic layer configuration, and Java based business intelligence components for secondary sales. The team delivered multiple functional capabilities including SAP Sales Distribution CRS, a Channel based CRS system, Auto Stock Norm generation, a Query based SMS notification system, PDA based sales force automation, UDAAN integrated secondary sales DMS, sales promotion and claims management workflows, and an online secondary sales planning system.
Integrations explicitly tied SAP BusinessObjects to SAP BW for data warehousing and to SAP SD and non SAP distribution systems for transactional sales and delivery data. The implementation also integrated with field systems such as PDA devices and a Java based BI ingestion layer, enabling near real time secondary sales reporting and channel analytics through SAP BusinessObjects.
Governance and rollout activities encompassed close collaboration with the SAP product team and direct feedback to the SAP Global Product Development organization, along with comprehensive project planning for platform lifecycle updates including migration from SAP BO 3.1 to SAP BO 4.0 and SAP BW 7.0 to SAP BW 7.3. Change control emphasized report modeling standards, semantic layer governance, and coordinated cutover plans for the reporting and data warehouse layers.
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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Britannia Industries SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2024 | 2024 |
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Britannia Industries CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2024 | 2025 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Britannia Industries EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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Britannia Industries Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2021 | 2021 |
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Britannia Industries TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2021 | 2021 |
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Britannia Industries IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Britannia Industries Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Security Cameras | Physical Security |
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2019 | 2019 |
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Video Security Cameras | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Britannia Industries
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Britannia Industries Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Britannia Industries IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Britannia Industries digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Britannia Industries Technographics
Britannia Industries is a Consumer Packaged Goods organization based in India,
with around 4480 employees and annual revenues of $1.50 billion.
Britannia Industries operates a diverse technology stack with applications such as
SAP S/4 HANA, Techasoft ELM and SAP BusinessObjects,
covering areas like ERP Financial, Absence and Leave Management and Analytics and BI.
Britannia Industries has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Techasoft.
Britannia Industries recently adopted applications including
Techasoft PO in 2024, Techasoft TechaCRM in 2024 and Techasoft HRMS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Britannia Industries’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Britannia Industries’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Britannia Industries technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.