British American Tobacco

Globe House 4 Temple Place,
London, WC2R 2PG,
United Kingdom

https://www.bat.com/

44 20 7845-1000

Consumer Packaged Goods

British American Tobacco Technographics

British American Tobacco Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48989 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British American Tobacco has purchased the following applications: Microsoft Power BI for Analytics and BI in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British American Tobacco revenues, which have grown to $33.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

British American Tobacco Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Power BI	Analytics and BI	Analytics and BI	n/a	2017	2017

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2015	2015

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Adobe Systems	Legacy	Adobe Connect	Audio Video and Web Conferencing	Collaboration	n/a	2017	2017
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	PBX, VoiP and Phone Systems	Collaboration	Subscribe	2010	2010

Blockchain

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Blockchain Platform	Blockchain	Subscribe	2019	2019

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Call Tracking and Recording	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Loyalty	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2019	2019

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2016	2016

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Procurement	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2015	2015

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2016	2017
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2016
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2015	2016
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Recruiting Chatbot	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2022	2022

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Credit Union Management	ERP Services and Operations	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2016	2016

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Demand Forecasting and Planning, Advanced Planning and Scheduling	SCM	Subscribe	2019	2019

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Enterprise Content Management	Content Management	Subscribe	2017	2017

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2017	2017

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2017	2017

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2015	2015

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2019	2019

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2021	2021

IT Decision Makers and Key Stakeholders at British American Tobacco

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Group Finance Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Group Human Resources Director, CHRO	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Regional Head of Finance	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Corporate Finance Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Business Travel Services Manager	Manager	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Head of IT EMEA	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Finance (Global Travel Retail)	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Corporate Finance Controller, Information Technology	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Procurement Strategy & Planning	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global Sourcing Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Procurement - Next Generation Product	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Procurement - Direct Materials & Logistics	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Director, Talent and Culture	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Transformation (Global SuccessFactors Implementation) - Global PMO Lead	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Organization Effectiveness & Talent Management	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Reward Lead - HR Transformation	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Reward Delivery	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Reward	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of UK Reward and Global Pensions	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director - Rewards	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of IT & Digital	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Data and Analytics	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of HR - Operations function	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of IT Solutions	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Regional CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of HR	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group Head of Information and Digital Technology - Corporate	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Consumer Engagement Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Customer Care Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Director - Sales & Marketing	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Head of Information & Digital Technologies	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Global Digital Transformation and Innovation	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Talent Acquisition & Branding Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior HR Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Talent Acquisition Manager - Middle East and South Asia	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Customer Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head Of Customer Management	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Trade & Customer Executive	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Global Communications Manager	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Head of Digital & B2B	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	CRM Customer Insights Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head Of Finance, UK & Ireland	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Group Finance Controller	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief People Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Employee Listening and People Analytics	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Regional HR Director, Europe & Americas	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Group Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Corporate Finance Manager - Treasury	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Credit Assistant	Non Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Corporate Funding, Treasury	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Treasury Accounting Manager	Manager	Finance	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by British American Tobacco Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

British American Tobacco Technographics

Analytics and BI

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IaaS

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Collaboration

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Blockchain

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CRM

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AI-Powered Application

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Procurement

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HCM

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ERP Services and Operations

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VAR/SI