British American Tobacco
Globe House 4 Temple Place,
London, WC2R 2PG,
United Kingdom
London, WC2R 2PG,
United Kingdom
44 20 7845-1000
Manufacturing
British American Tobacco Technographics
British American Tobacco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48989 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British American Tobacco has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2012, SAP SuccessFactors Employee Central for Core HR in 2016, SAP S/4 HANA Credit Management (FIN-FSCM-CR) for Credit Union Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with SAP , UNIT4 , Articulate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British American Tobacco revenues, which have grown to $34.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
British American Tobacco Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, British American Tobacco implemented SAP ERP ECC 6.0 as an ERP Financial platform. The program established a centralized Global SAP ECC Service Centre in Kuala Lumpur, tasked with application administration and operational support for BAT's global business.
The SAP ERP ECC 6.0 deployment concentrated on core financial capabilities consistent with the ERP Financial category, including financial accounting and controlling, accounts payable and receivable, general ledger, asset accounting, and treasury-related workflows. Configuration work emphasized a harmonized chart of accounts, multi-currency ledger handling, period-end close orchestration, and centralized master data controls to standardize finance operations across jurisdictions.
The Kuala Lumpur service centre functioned as the central support and transport management hub for the SAP ECC landscape, coordinating release and change management activities for finance teams across BAT regions. Operational scope included centralized incident management, application support, and business process stabilization for finance and shared services functions supporting multiple BAT business units.
Governance was implemented through a global finance application governance model that combined centralized change control, role based access provisioning, and standardized runbooks to manage rollouts and regulatory requirements. SAP ERP ECC 6.0 was positioned as the primary ERP Financial system for British American Tobacco's global finance operations, managed and supported from the Kuala Lumpur service centre.
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2016 | 2017 |
In 2016 British American Tobacco implemented SAP SuccessFactors Employee Central to establish a cloud first Core HR platform supporting global HR operations. The initial deployment delivered compensation management and the Employee Central core HR module in 2016, with talent management modules introduced in 2017 and HR analytics added in 2018 as part of a multiwave rollout across 180 countries.
The rollout architecture used a centralized SuccessFactors tenant with country-level configuration, applying configurable fields, validation rules and localized datasets where vendor localization was not yet available. To reach remote and contingent worker populations BAT implemented kiosk access points in leaf stations and factory rest areas, equipping those sites with multifunction printers and scanners and deploying HR-skilled local support or interpreters where local language support was limited.
Functionally the program focused on standardizing HR processes and automating administrative work to free HR to work at higher value. The scope included compensation, core HR data, talent management and analytics, with deliberate limits on devolving complex transactions; creation and management of positions was reallocated to HR VPs and HR shared services rather than line managers to preserve data quality and governance. Change management concentrated on bringing line managers on board by positioning the system as a single source of truth rather than a cost cutting exercise.
As BAT's first core business cloud application the program adapted to quarterly vendor releases, using scheduled downtime windows and postrelease checks, and found timely vendor delivery of compliance features such as GDPR useful. Operational outcomes explicitly noted include increased engagement among remote and contingent worker segments through kiosk access, and an established governance model centered on HR shared services and senior HR ownership for critical master data.
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Core HR | HCM |
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2015 | 2016 |
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Learning and Development | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2015 | 2016 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting Chatbot | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Video Interviewing | HCM |
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2023 | 2023 |
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Workforce Analytics | HCM |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA Credit Management (FIN-FSCM-CR) | Credit Union Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 British American Tobacco implemented SAP S/4 HANA Credit Management (FIN-FSCM-CR) within its Credit Union Management application footprint to centralize group credit control and align credit workflows with the companywide finance template. The work leveraged prior One SAP template design activity from 2010 to 2012 where business processes for Credit Management were mapped into SAP ERP and SAP FSCM, and an SAP IT Designer Finance role contributed to the global template design and validation.
SAP S/4 HANA Credit Management (FIN-FSCM-CR) was configured to support core credit control capabilities typical of the Credit Union Management category, including credit limit management, exposure calculation, automated credit checks at invoicing and delivery, and integration with customer master data and dispute workflows. Configuration emphasized template-driven rules and shared master data to enable consistent credit decisioning across legal entities and business units.
The implementation integrated credit management logic with Accounts Receivable, General Ledger and Cash Management processes already modeled in the One SAP templates, and design validation incorporated complex finance scenarios such as factoring and group valuation identified during the global template programme. The narrative of integrated FI and FSCM modules reflects an architected approach to keep credit exposure and receivables posting synchronized with broader financial accounting.
Governance was led through the One SAP global template programme with finance template owners and the SAP IT Designer Finance validating prototypes and global design for cross-border scenarios. Rollout followed a template and prototype validation pattern rather than bespoke local configurations, ensuring changes to credit rules and master data structures were governed centrally by the finance template team.
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Travel Management | ERP Services and Operations |
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2016 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2023 | 2024 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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PBX, VoiP and Phone Systems | Collaboration |
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2010 | 2010 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2013 | 2013 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2011 | 2011 |
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Supplier Relationship Management | Procurement |
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2011 | 2011 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Replication | PaaS |
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2022 | 2022 |
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Master Data Management | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at British American Tobacco
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by British American Tobacco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from British American Tobacco IT executives and key decision makers. This section highlights British American Tobacco's latest recorded technology evaluations, including Annex Customer Loyalty Cloud for Customer Loyalty on 2025-03-20 and SAP EHS for Environment, Health and Safety (EHS) on 2024-10-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the British American Tobacco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD British American Tobacco Technographics
British American Tobacco is a Manufacturing organization based in United Kingdom,
with around 48989 employees and annual revenues of $34.80 billion.
British American Tobacco operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Employee Central and SAP S/4 HANA Credit Management (FIN-FSCM-CR),
covering areas like ERP Financial, Core HR and Credit Union Management.
British American Tobacco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
British American Tobacco recently adopted applications including
HRBlade Video Interviewing in 2023, MasterControl Insights in 2023 and Orgvue Organizational Design in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of British American Tobacco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates British American Tobacco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete British American Tobacco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.