Apps Run The World

British American Tobacco Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 54365 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British American Tobacco has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2015, SAP SuccessFactors Recruiting Management for Recruiting,Applicant Tracking System in 2015, SAP SuccessFactors Performance and Goals for Performance and Goal Management in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with SAP , UNIT4 , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British American Tobacco revenues, which have grown to $25.68 billion in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.


British American Tobacco plc
Globe House 4 Temple Place
London, WC2R 2PG , x
United Kingdom
44 20 7845-1000
https://www.bat.com/
Industry Employees Revenue
Consumer Packaged Goods 54365 $25.68B

Enterprise Software and Cloud Applications being used by British American Tobacco


Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Power BI Analytics and BI Analytics and BI n/a n/a 2017 2017
Subscribe Subscribe Subscribe Chatbots and Conversational AI Artificial Intelligence Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Blockchain Platform Blockchain Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe PBX, VoiP and Phone Systems Collaboration Subscribe Subscribe 2011 2012
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2018 2019
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Customer Loyalty CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Customer Support CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe EPM EPM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Financial Consolidation and Close ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2022
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Procurement,Contract Lifecycle Management Procurement Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Demand Forecasting and Planning,Advanced Planning and Scheduling SCM Subscribe Subscribe 2019 2019
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Power BI Analytics and BI Analytics and BI n/a n/a 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe PBX, VoiP and Phone Systems Collaboration Subscribe Subscribe 2011 2012
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Customer Loyalty CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2018 2019
Subscribe Subscribe Subscribe Customer Support CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe EPM EPM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2022
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Financial Consolidation and Close ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Procurement,Contract Lifecycle Management Procurement Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Demand Forecasting and Planning,Advanced Planning and Scheduling SCM Subscribe Subscribe 2019 2019
Vendor Old Product New Product Category Market Users VAR/SI When Live
Intuit Legacy Applications Intuit Mailchimp Mandrill Transactional Email PaaS n/a n/a 2016 2016
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a n/a 2015 2015
Vendor Old Product New Product Category Market Users VAR/SI When Live
Talk-A-Bot Legacy Applications Talk-A-Bot Chatbots and Conversational AI Artificial Intelligence n/a n/a 2016 2016
Subscribe Subscribe Subscribe Blockchain Platform Blockchain Subscribe Subscribe 2019 2019

IT Decision Makers and Key Stakeholders at British American Tobacco


First Name Last Name Title Email Phone
Subscribe Subscribe CIO Subscribe Subscribe
Subscribe Subscribe Group Finance Director Subscribe Subscribe
Subscribe Subscribe Group Human Resources Director, CHRO Subscribe Subscribe
Subscribe Subscribe Regional Head of Finance Subscribe Subscribe
Subscribe Subscribe Global Corporate Finance Director Subscribe Subscribe
Subscribe Subscribe Business Travel Services Manager Subscribe Subscribe
Subscribe Subscribe Head of IT EMEA Subscribe Subscribe
Subscribe Subscribe Head of Finance (Global Travel Retail) Subscribe Subscribe
Subscribe Subscribe Corporate Finance Controller, Information Technology Subscribe Subscribe
Subscribe Subscribe Group Head of Procurement Strategy & Planning Subscribe Subscribe
Subscribe Subscribe Global Sourcing Manager Subscribe Subscribe
Subscribe Subscribe Global Head of Procurement Subscribe Subscribe
Subscribe Subscribe Group Head of Procurement - Next Generation Product Subscribe Subscribe
Subscribe Subscribe Group Head of Procurement - Direct Materials & Logistics Subscribe Subscribe
Subscribe Subscribe Director, Talent and Culture Subscribe Subscribe
Subscribe Subscribe HR Transformation (Global SuccessFactors Implementation) - Global PMO Lead Subscribe Subscribe
Subscribe Subscribe Group Head of Organization Effectiveness & Talent Management Subscribe Subscribe
Subscribe Subscribe Global Reward Lead - HR Transformation Subscribe Subscribe
Subscribe Subscribe Group Head of Reward Delivery Subscribe Subscribe
Subscribe Subscribe Group Head of Reward Subscribe Subscribe
Subscribe Subscribe Head of UK Reward and Global Pensions Subscribe Subscribe
Subscribe Subscribe Senior Director - Rewards Subscribe Subscribe
Subscribe Subscribe Head of IT & Digital Subscribe Subscribe
Subscribe Subscribe Head of Data and Analytics Subscribe Subscribe
Subscribe Subscribe Group Head of HR - Operations function Subscribe Subscribe
Subscribe Subscribe Global Head of IT Solutions Subscribe Subscribe
Subscribe Subscribe Regional CIO Subscribe Subscribe
Subscribe Subscribe Head of HR Subscribe Subscribe
Subscribe Subscribe Group Head of Information and Digital Technology - Corporate Subscribe Subscribe
Subscribe Subscribe Consumer Engagement Manager Subscribe Subscribe
Subscribe Subscribe Customer Care Manager Subscribe Subscribe
Subscribe Subscribe Director - Sales & Marketing Subscribe Subscribe
Subscribe Subscribe Head of Information & Digital Technologies Subscribe Subscribe
Subscribe Subscribe Global Digital Transformation and Innovation Subscribe Subscribe
Subscribe Subscribe Talent Acquisition & Branding Manager Subscribe Subscribe
Subscribe Subscribe Senior HR Business Partner Subscribe Subscribe
Subscribe Subscribe Talent Acquisition Manager - Middle East and South Asia Subscribe Subscribe