British American Tobacco Digital Transformation Initiatives

About the Customer

British American Tobacco is a British multinational cigarette and tobacco manufacturing company headquartered in London, United Kingdom. It is the largest publicly traded tobacco company in the world. BAT has a market-leading position in over 50 countries and operations in around 180 countries.

Scope and Challenges

British American Tobacco relies on 53,000 employees, to manage this massive global workforce and forecast the employment costs, the company needed HR solutions suited for their needs. 

Additionally, British American Tobacco worked with 250 spreadsheets that were being manually updated and consolidated every quarter in Excel, as the existing headcount and employment cost forecasting spreadsheets were not integrated with any system.

Outcome and Implications

BAT embarked on a digital journey with SAP since 2015. The same year they made a decision to replace the existing HCM solution from Oracle, PeopleSoft HCM. Instead, they implemented SAP's HCM platform, SuccessFactors Suite which included: SAP SuccessFactors Employee Central; SAP SuccessFactors Recruiting Management; SAP SuccessFactors Performance & Goals and SAP SuccessFactors LMS. 

Continuing their collaboration with SAP, in 2017 BAT decided to manage the issue they had with forecasting spreadsheets in Excel by deploying SAP Business Planning and Consolidation application across its business operations.

To implement the new system, BAT relied on a core team of five staff members from IT and HR, supported by Bluefin ( Implementation Partner ) experts. Within six months, the company had rolled out SAP Business Planning and Consolidation (BPC) integrated with SAP SuccessFactors globally.


“We took the agile principles of build fast, show, fail fast. If people don't like it we build again. We kept going back and showing what we had so people could actually see it. Within about eight weeks of starting, we had pretty much a working system. Then we just kept building on it from there on in.” - said Damian De Conno, HR analytics lead, British American Tobacco.

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Enterprise Software and Cloud Applications Purchased by British American Tobacco

Vendor Old Product New Product Function Market Users VAR/SI When Live
SAP Oracle PeopleSoft HCM SAP SuccessFactors Employee Central Human Capital Management HCM n/a n/a 2015 2015
Subscribe Subscribe Subscribe Recruiting HCM Subscribe Subscribe 2015 2015
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Subscribe Subscribe Subscribe Learning management system HCM Subscribe Subscribe 2015 2015
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IT Decision Makers and Key Stakeholders at British American Tobacco

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Subscribe Subscribe Group Finance Director Subscribe Subscribe
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