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British American Tobacco Software Purchases and Digital Transformation Initiatives

Last updated on 2021-11-24 09:26:31

Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50000 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British American Tobacco has purchased the following applications: DocuSign eSignature for Digital Signing in 2021, Salesforce Sales Cloud for Sales Automation,Sales Engagement in 2021, Amazon SES for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with DocuSign , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British American Tobacco revenues, which have grown to $35.53 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.


Globe House 4 Temple Place
London, WC2R 2PG , x
United Kingdom
44 20 7845-1000
https://www.bat.com/
Industry Employees Revenue
Consumer Packaged Goods 50000 $35.53B

Enterprise Software and Cloud Applications being used by British American Tobacco


Vendor Old Product New Product Category Market Users VAR/SI When Live
SAP Legacy Applications SAP Leonardo Blockchain Blockchain Platform Blockchain n/a n/a 2019 2019
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Loyalty CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe EPM EPM Subscribe Subscribe 2016 2017
Subscribe Subscribe Subscribe Financial Consolidation and Close ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2022
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Procurement,Contract Lifecycle Management Procurement Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2011 2011
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft 365 Collaboration Collaboration n/a n/a 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Loyalty CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe EPM EPM Subscribe Subscribe 2016 2017
Subscribe Subscribe Subscribe Financial Consolidation and Close ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2022
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Procurement,Contract Lifecycle Management Procurement Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2011 2011
Vendor Old Product New Product Category Market Users VAR/SI When Live
Rocket Science Group Legacy Applications Mailchimp Mandrill Transactional Email PaaS n/a n/a 2016 2016
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a n/a 2015 2015
Vendor Old Product New Product Category Market Users VAR/SI When Live
SAP Legacy Applications SAP Leonardo Blockchain Blockchain Platform Blockchain n/a n/a 2019 2019

IT Decision Makers and Key Stakeholders at British American Tobacco


First Name Last Name Title Email Phone
Subscribe Subscribe Group Finance Director Subscribe Subscribe
Subscribe Subscribe Group Head of Procurement - Next Generation Product Subscribe Subscribe
Subscribe Subscribe Head of IT EMEA Subscribe Subscribe
Subscribe Subscribe Regional Head of Finance Subscribe Subscribe
Subscribe Subscribe Global Sourcing Manager Subscribe Subscribe
Subscribe Subscribe Group Human Resources Director, CHRO Subscribe Subscribe
Subscribe Subscribe Director, Talent and Culture Subscribe Subscribe
Subscribe Subscribe HR Transformation (Global SuccessFactors Implementation) - Global PMO Lead Subscribe Subscribe
Subscribe Subscribe Global Head of Procurement Subscribe Subscribe
Subscribe Subscribe Group Head of Procurement - Direct Materials & Logistics Subscribe Subscribe
Subscribe Subscribe Group Head of Reward Subscribe Subscribe
Subscribe Subscribe Business Travel Services Manager Subscribe Subscribe
Subscribe Subscribe Head of UK Reward and Global Pensions Subscribe Subscribe
Subscribe Subscribe Senior Director - Rewards Subscribe Subscribe
Subscribe Subscribe Group Head of Procurement Strategy & Planning Subscribe Subscribe
Subscribe Subscribe Head of Finance (Global Travel Retail) Subscribe Subscribe
Subscribe Subscribe CIO Subscribe Subscribe
Subscribe Subscribe Global Corporate Finance Director Subscribe Subscribe
Subscribe Subscribe Group Head of Organization Effectiveness & Talent Management Subscribe Subscribe
Subscribe Subscribe Corporate Finance Controller, Information Technology Subscribe Subscribe
Subscribe Subscribe Group Head of Reward Delivery Subscribe Subscribe
Subscribe Subscribe Global Reward Lead - HR Transformation Subscribe Subscribe