London, WC2R 2PG,
United Kingdom
British American Tobacco Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48989 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British American Tobacco has purchased the following applications: Microsoft Power BI for Analytics and BI in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with Microsoft , MasterControl , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British American Tobacco revenues, which have grown to $34.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2023 | 2024 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2014 | 2014 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
PBX, VoiP and Phone Systems | Collaboration |
|
2010 | 2010 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2015 | 2015 |
|
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Blockchain Platform | Blockchain |
|
2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Tracking and Recording | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2019 | 2019 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2016 | 2016 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2015 | 2015 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2017 | 2017 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Core HR | HCM |
|
2016 | 2017 |
|
|
|
|
|
Core HR | HCM |
|
2015 | 2016 |
|
|
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
|
|
Learning and Development | HCM |
|
2019 | 2019 |
|
|
|
|
|
Onboarding | HCM |
|
2018 | 2018 |
|
|
|
|
|
Payroll | HCM |
|
2015 | 2016 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2018 | 2018 |
|
|
|
|
|
Recruiting Chatbot | HCM |
|
2019 | 2019 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2017 | 2017 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2022 | 2022 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Credit Union Management | ERP Services and Operations |
|
2020 | 2020 |
|
|
|
|
|
Travel Management | ERP Services and Operations |
|
2016 | 2016 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Replication | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Master Data Management | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
|
2019 | 2019 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2017 | 2017 |
|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2015 | 2015 |
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2012 | 2012 |
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2013 | 2013 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2016 | 2016 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2011 | 2011 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2011 | 2011 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2015 | 2015 |
|
PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2013 | 2013 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||