Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 52077 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British American Tobacco has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2015, SAP SuccessFactors Recruiting for Recruiting,Applicant Tracking System in 2018, SAP SuccessFactors Performance and Goals for Performance and Goal Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with SAP , UNIT4 , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British American Tobacco revenues, which have grown to $33.61 billion in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Intuit | Legacy Apps | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
| Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | 2021 | 2021 |
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Microsoft | Legacy Apps | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
| Vendor | Old Product | New Product | Category | Market | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|
| Talk-A-Bot | Legacy Apps | Talk-A-Bot | Chatbots and Conversational AI | Artificial Intelligence | Subscribe | 2016 | 2016 |
| Subscribe | Subscribe | Subscribe | Blockchain Platform | Blockchain | Subscribe | 2019 | 2019 |
| First Name | Last Name | Title | Phone | |
|---|---|---|---|---|
| Subscribe | Subscribe | CIO | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Finance Director | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Human Resources Director, CHRO | Subscribe | Subscribe |
| Subscribe | Subscribe | Regional Head of Finance | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Corporate Finance Director | Subscribe | Subscribe |
| Subscribe | Subscribe | Business Travel Services Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of IT EMEA | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Finance (Global Travel Retail) | Subscribe | Subscribe |
| Subscribe | Subscribe | Corporate Finance Controller, Information Technology | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Procurement Strategy & Planning | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Sourcing Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Head of Procurement | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Procurement - Next Generation Product | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Procurement - Direct Materials & Logistics | Subscribe | Subscribe |
| Subscribe | Subscribe | Director, Talent and Culture | Subscribe | Subscribe |
| Subscribe | Subscribe | HR Transformation (Global SuccessFactors Implementation) - Global PMO Lead | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Organization Effectiveness & Talent Management | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Reward Lead - HR Transformation | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Reward Delivery | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Reward | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of UK Reward and Global Pensions | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Director - Rewards | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of IT & Digital | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Data and Analytics | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of HR - Operations function | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Head of IT Solutions | Subscribe | Subscribe |
| Subscribe | Subscribe | Regional CIO | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of HR | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Head of Information and Digital Technology - Corporate | Subscribe | Subscribe |
| Subscribe | Subscribe | Consumer Engagement Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Customer Care Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Director - Sales & Marketing | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Information & Digital Technologies | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Digital Transformation and Innovation | Subscribe | Subscribe |
| Subscribe | Subscribe | Talent Acquisition & Branding Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior HR Business Partner | Subscribe | Subscribe |
| Subscribe | Subscribe | Talent Acquisition Manager - Middle East and South Asia | Subscribe | Subscribe |
| Subscribe | Subscribe | Customer Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Head Of Customer Management | Subscribe | Subscribe |
| Subscribe | Subscribe | Trade & Customer Executive | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Communications Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Digital & B2B | Subscribe | Subscribe |
| Subscribe | Subscribe | CRM Customer Insights Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Head Of Finance, UK & Ireland | Subscribe | Subscribe |
| Subscribe | Subscribe | Group Finance Controller | Subscribe | Subscribe |