
London, WC2R 2PG,
United Kingdom
British American Tobacco Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48989 British American Tobacco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British American Tobacco has purchased the following applications: Microsoft Power BI for Analytics and BI in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British American Tobacco revenues, which have grown to $33.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2014 | 2014 |
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
PBX, VoiP and Phone Systems | Collaboration |
|
2010 | 2010 |
Blockchain
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Blockchain Platform | Blockchain |
|
2019 | 2019 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Call Tracking and Recording | CRM |
|
2014 | 2014 |
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
Customer Loyalty | CRM |
|
2018 | 2018 |
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2019 | 2019 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2016 | 2016 |
Procurement
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Contract Lifecycle Management | Procurement |
|
2015 | 2015 |
|
|
|
Procurement | Procurement |
|
2011 | 2011 |
|
|
|
Supplier Relationship Management | Procurement |
|
2011 | 2011 |
|
|
|
Supplier Relationship Management | Procurement |
|
2015 | 2015 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Core HR | HCM |
|
2016 | 2017 |
|
|
|
Core HR | HCM |
|
2015 | 2016 |
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
Learning and Development | HCM |
|
2019 | 2019 |
|
|
|
Onboarding | HCM |
|
2018 | 2018 |
|
|
|
Payroll | HCM |
|
2015 | 2016 |
|
|
|
Performance and Goal Management | HCM |
|
2018 | 2018 |
|
|
|
Recruiting Chatbot | HCM |
|
2019 | 2019 |
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2017 | 2017 |
|
|
|
Workforce Analytics | HCM |
|
2022 | 2022 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Credit Union Management | ERP Services and Operations |
|
2020 | 2020 |
|
|
|
Travel Management | ERP Services and Operations |
|
2016 | 2016 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
|
2019 | 2019 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
Enterprise Content Management | Content Management |
|
2017 | 2017 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
ERP Financial | ERP Financial Management |
|
2012 | 2012 |
|
|
|
ERP Financial | ERP Financial Management |
|
2020 | 2020 |
|
|
|
Expense Management | ERP Financial Management |
|
2013 | 2013 |
|
|
|
Expense Management | ERP Financial Management |
|
2016 | 2016 |
|
|
|
Financial Consolidation and Close | ERP Financial Management |
|
2015 | 2015 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
First Name | Last Name | Title | Function | Department | Phone | |
---|---|---|---|---|---|---|
CIO | CXO | Finance | ||||
Group Finance Director | Director | Finance | ||||
Group Human Resources Director, CHRO | Director | HR | ||||
Regional Head of Finance | Director | Finance | ||||
Global Corporate Finance Director | Director | Finance | ||||
Business Travel Services Manager | Manager | Operations | ||||
Head of IT EMEA | Director | IT | ||||
Head of Finance (Global Travel Retail) | Director | Finance | ||||
Corporate Finance Controller, Information Technology | Director | IT | ||||
Group Head of Procurement Strategy & Planning | Director | Procurement | ||||
Global Sourcing Manager | Manager | Procurement | ||||
Global Head of Procurement | Director | Procurement | ||||
Group Head of Procurement - Next Generation Product | Director | Procurement | ||||
Group Head of Procurement - Direct Materials & Logistics | Director | Procurement | ||||
Director, Talent and Culture | Director | HR | ||||
HR Transformation (Global SuccessFactors Implementation) - Global PMO Lead | Manager | HR | ||||
Group Head of Organization Effectiveness & Talent Management | Director | HR | ||||
Global Reward Lead - HR Transformation | Manager | HR | ||||
Group Head of Reward Delivery | Director | HR | ||||
Group Head of Reward | Director | HR | ||||
Head of UK Reward and Global Pensions | Director | HR | ||||
Senior Director - Rewards | Director | HR | ||||
Head of IT & Digital | Director | IT | ||||
Head of Data and Analytics | Director | IT | ||||
Group Head of HR - Operations function | Director | HR | ||||
Global Head of IT Solutions | Director | IT | ||||
Regional CIO | CXO | Finance | ||||
Head of HR | Director | HR | ||||
Group Head of Information and Digital Technology - Corporate | Director | IT | ||||
Consumer Engagement Manager | Manager | Finance | ||||
Customer Care Manager | Manager | Customer Service | ||||
Director - Sales & Marketing | Director | Marketing | ||||
Head of Information & Digital Technologies | Director | IT | ||||
Global Digital Transformation and Innovation | CXO | IT | ||||
Talent Acquisition & Branding Manager | Manager | HR | ||||
Senior HR Business Partner | Manager | HR | ||||
Talent Acquisition Manager - Middle East and South Asia | Manager | HR | ||||
Customer Manager | Manager | Customer Service | ||||
Head Of Customer Management | Director | Customer Service | ||||
Trade & Customer Executive | Director | Customer Service | ||||
Global Communications Manager | Manager | Marketing | ||||
Head of Digital & B2B | Director | IT | ||||
CRM Customer Insights Manager | Manager | Customer Service | ||||
Head Of Finance, UK & Ireland | Director | Finance | ||||
Group Finance Controller | Director | Finance | ||||
Chief People Officer | CXO | HR | ||||
Global Head of Employee Listening and People Analytics | Director | HR | ||||
Regional HR Director, Europe & Americas | Director | HR | ||||
Salesforce Administrator | Manager | Marketing | ||||
Group Chief Financial Officer | CXO | Finance | ||||
Corporate Finance Manager - Treasury | Manager | Finance | ||||
Credit Assistant | Non Manager | Finance | ||||
Head of Corporate Funding, Treasury | Director | Finance | ||||
Treasury Accounting Manager | Manager | Finance |
Date | Company | Status | Vendor | Product | Category | Market |
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No data found |