Ontario, 91761, CA,
United States
Broco Technographics
Broco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Broco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broco has purchased the following applications: Blue River Mura for Web Content Management in 2022, Oracle Moat for Marketing Analytics in 2019, Adobe ColdFusion for Apps Development in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broco is running and its propensity to invest more and deepen its relationship with Blue River , Oracle , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broco revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broco Tech Stack and Enterprise Applications
Broco Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue River | Legacy | Blue River Mura | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Broco implemented Blue River Mura as their Web Content Management platform to manage content on their public website. The deployment is focused on broco-rankin.com and covers corporate pages, product information, and customer-facing content for the manufacturing firm.
Blue River Mura has been configured to support template-driven page rendering, content authoring, digital asset management, and workflow-based publishing to stage updates before go live. The Blue River Mura implementation includes role-based editing and publishing controls to enable multi-user editorial workflows and structured content models aligned with the Web Content Management category.
Operational responsibility sits with marketing and communications teams who use the Web Content Management interface to maintain product and service pages and to manage site metadata. Governance emphasizes editorial roles and approval workflows within Blue River Mura to coordinate content creation, review, and publishing across the organization.
|
Broco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Broco implemented Oracle Moat on its corporate website, embedding the Oracle Moat measurement tags to enable third party measurement of digital advertising. Broco implemented Oracle Moat as a Marketing Analytics solution to capture viewability and verification signals directly from web pages, with the implementation focused on page-level instrumentation of the company site.
The Oracle Moat implementation emphasizes Marketing Analytics capabilities such as viewability measurement, ad verification and attention metrics, with data surfaced into marketing reporting workflows. Operational ownership sits with the marketing function, requiring tag governance and page deployment processes to maintain measurement coverage and align site tagging with campaign tracking and privacy controls.
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Broco PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe ColdFusion | Apps Development | PaaS | n/a | 2011 | 2011 |
In 2011, Broco implemented Adobe ColdFusion as the server side application runtime for its public website. Adobe ColdFusion is used to deliver CFML driven pages, server side scripting, templating, and session management within the company web tier. This implementation falls under Apps Development and supports web application delivery and site content management functions for the manufacturing firm.
Deployment centers on a ColdFusion application server integrated into the company's web hosting stack to serve dynamic content and process site forms. Functional capabilities implemented include CFML templates, application and session scopes, and server side business logic typical of Apps Development deployments, with generic interfaces to backend data stores and content workflows. Operational coverage is focused on the public website and internal web utilities used by staff, with governance executed at the site level through code and content control practices.
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Broco IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Broco
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Broco Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||