Brooklinen
10 Jay St, Suite 700,
Brooklyn, 11201, NY,
United States
Brooklyn, 11201, NY,
United States
1 646-798-7447
Retail
Brooklinen Technographics
Brooklinen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brooklinen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Brooklinen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brooklinen has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Zoom Chat (ex Solvvy) for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brooklinen is running and its propensity to invest more and deepen its relationship with Tipalti , Intuit , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brooklinen revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brooklinen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brooklinen Tech Stack and Enterprise Applications
Brooklinen ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 Brooklinen implemented Tipalti Invoice Management and Bill Processing System to modernize accounts payable as an AP Automation solution. The rollout responded to a manually intensive payments process that required executive and accounting staff to prepare and mail checks, and it consolidated invoice processing and supplier payment workflows into a single platform.
The implementation provisioned vendor onboarding, invoice processing, vendor payments, and tax compliance modules within Tipalti Invoice Management and Bill Processing System. Configuration enforced onboarding requirements and automated the collection of W-9 forms so vendors must submit tax identification data before payments are released, and approvals are configured to push approved bills through the payment pipeline automatically.
Operational integrations included a robust, explicit integration with QuickBooks Online to enable instant reconciliation and real-time expense visibility in the general ledger. The deployment created a central AP hub used by the Brooklinen finance team, department heads, and executives, and it provided vendors with self-service visibility into payment status.
Governance and workflow changes centralized vendor data, billing details, and tax documentation in Tipalti, strengthening financial controls and payment traceability. Outcomes described by Brooklinen include eliminated one week a month of manual payments processing time, improved tax compliance because vendors cannot be paid without onboarding and W-9s, instant reconciliation with QuickBooks Online, and improved vendor satisfaction due to on-time, trackable payments.
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2017 | 2017 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
Brooklinen AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom Chat (ex Solvvy) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Brooklinen implemented Zoom Chat (ex Solvvy) to add a conversational support layer on its ecommerce site, using the Chatbots and Conversational AI application to support customer service and self-service workflows. The deployment centers on customer-facing chat on brooklinen.com and positions Zoom Chat (ex Solvvy) as the primary conversational interface for order queries, product questions, and returns inquiries.
Configuration work focused on knowledge base driven conversational flows and automated answer deflection, with tailored dialogue trees and intent recognition tuned for retail product and order terminology. Typical functional modules implemented include FAQ automation, contextual response routing, session handoff to human agents, and analytics instrumentation for conversation performance and training.
The implementation is integrated as a web chat widget embedded on the Brooklinen website, aligning the chatbot with the ecommerce customer journey and support team workflows. Operational coverage is concentrated on online customer support for the United States site, with the support organization responsible for maintaining knowledge content and supervising agent escalations.
Governance adopted an iterative content update cadence, with the customer experience team owning taxonomy and response accuracy, and periodic review cycles to refine intents and fallback handling. Rollout practices emphasized staged tuning of conversational flows and escalation rules, enabling Brooklinen to operationalize Zoom Chat (ex Solvvy) within existing support processes without referencing any prior named system.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2016 | 2016 |
|
Brooklinen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Brooklinen implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. Brooklinen uses Google Workspace to centralize corporate email and calendar, and to provide cloud document collaboration and storage that is referenced on its website, establishing Google Workspace as the primary Collaboration layer for internal productivity and customer-facing operations.
The deployment is managed through the Google Workspace Admin console and incorporates standard Collaboration capabilities including Gmail for email, Google Calendar for scheduling, Drive for file storage, Docs Sheets and Slides for collaboration, Groups for team messaging, and Meet for conferencing. Configuration details align with typical small enterprise patterns, with domain management, user provisioning and group-based access controls applied across marketing customer service operations finance and product teams to standardize collaboration and device access.
|
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2021 | 2021 |
|
Brooklinen Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2021 | 2021 |
|
Brooklinen eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2016 | 2016 |
|
Brooklinen SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2018 | 2018 |
|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2020 | 2020 |
|
Brooklinen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
PR and Media Communication | CRM |
|
2021 | 2021 |
|
Brooklinen Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2020 | 2020 |
|
Brooklinen PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
Brooklinen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Brooklinen CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Brooklinen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brooklinen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brooklinen IT executives and key decision makers. This section highlights Brooklinen's latest recorded technology evaluations, including Heap Analytics for Marketing Analytics on 2025-07-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brooklinen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brooklinen Technographics
Brooklinen is a Retail organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Brooklinen operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Zoom Chat (ex Solvvy) and Google Workspace (Formerly Google G-Suite),
covering areas like AP Automation, Chatbots and Conversational AI and Collaboration.
Brooklinen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Zoom Video Communications and Google.
Brooklinen recently adopted applications including
Block Afterpay in 2021, Typeform in 2021 and Algolia Search in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brooklinen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brooklinen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brooklinen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.