Brookshire Brothers
1201 Ellen Trout Dr,
Lufkin, 75904, TX,
United States
Lufkin, 75904, TX,
United States
1 866-252-7592
Retail
Brookshire Brothers Technographics
Brookshire Brothers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brookshire Brothers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7100 Brookshire Brothers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brookshire Brothers has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, In-House ATS for Applicant Tracking System in 2012, Rocket.chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brookshire Brothers is running and its propensity to invest more and deepen its relationship with SAP , In-House Applications , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brookshire Brothers revenues, which have grown to $1.35 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brookshire Brothers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brookshire Brothers Tech Stack and Enterprise Applications
Brookshire Brothers ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Brookshire Brothers implemented SAP ERP ECC 6.0 to centralize core accounting and financial processes. The SAP ERP ECC 6.0 deployment addressed Brookshire Brothers ERP Financial requirements and established a platform for corporate finance and controllership functions.
The implementation configured standard SAP Financial Accounting and Controlling capabilities, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and period close functionality. Configuration work emphasized statutory reporting, chart of accounts standardization, and structured financial posting rules to support consistent transaction flows.
SAP ERP ECC 6.0 was positioned as the authoritative system for financial master data and transactional posting across the company finance organization, supporting core finance and accounting business functions. The deployment established centralized master data domains for accounts and cost centers, and institutionalized ledger and posting controls for month end processing.
Governance elements were introduced to support financial control, including role based access control, standardized month end close workflows, and formalized master data management policies. Brookshire Brothers SAP ERP ECC 6.0 therefore served as the ERP Financial backbone for accounting operations and controllership processes.
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Brookshire Brothers HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2012 | 2010 |
In 2012 Brookshire Brothers deployed an In-House ATS as its Applicant Tracking System. The In-House ATS is implemented on the corporate careers site using In-House Applications and drives public job postings and the online application intake form available on the careers page. The system serves recruiting functions for the company and is used by HR and store leadership to manage candidate flow across Brookshire Brothers retail operations in the United States, supporting recruitment for hourly and management roles within its employee base of approximately 7,100.
The implementation centers on modules typical of an Applicant Tracking System, including job requisition publishing, online application submission with resume upload, candidate records and basic candidate tracking, and workflow routing to hiring managers. The In-House ATS is embedded into the public website, configured and maintained in-house, and enforces internal governance through role-based access for HR and store managers plus requisition and hiring workflow controls lodged within the application. Operational ownership remains with Brookshire Brothers IT and HR teams who administer configuration, job posting processes, and candidate data handling directly in the system.
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Core HR | HCM |
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2012 | 2013 |
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Learning and Development | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2015 | 2015 |
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Brookshire Brothers AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Brookshire Brothers deployed Rocket.chat as a web-facing conversational interface on its public website. The implementation is aligned with the Chatbots and Conversational AI category and positions Rocket.chat to manage customer messaging and real-time inquiries across the company web touchpoints.
Functional configuration emphasized real-time messaging, channel-based conversations, canned replies, and agent handover workflows, aligning the Rocket.chat application with customer service and e-commerce support processes. Operational scope centered on customer service teams using the Rocket.chat interface embedded on the website, with governance changes to agent scripting and chat escalation procedures to define conversational routing and response workflows.
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Brookshire Brothers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Brookshire Brothers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Brookshire Brothers TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Brookshire Brothers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Brookshire Brothers CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brookshire Brothers
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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COO | CXO | Finance | |
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Vice President of Accounting | VP | Finance | |
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Vice President Specialty Beverage and Tobacco Operations | VP | Operations | |
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Director of Tobacco Operations | Director | Finance | |
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CIO | CXO | Finance | |
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Director- Talent Acquisition and HR Business Partner | Director | HR | |
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Vice President of Human Resources | VP | HR | |
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Applications Manager | Manager | IT | |
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Human Resource Assistant | Manager | HR | |
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Employee Recognition & Rewards, Employee Wellbeing | CXO | HR | |
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Apps Being Evaluated by Brookshire Brothers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brookshire Brothers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brookshire Brothers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Brookshire Brothers Technographics
Brookshire Brothers is a Retail organization based in United States,
with around 7100 employees and annual revenues of $1.35 billion.
Brookshire Brothers operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, In-House ATS and Rocket.chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Brookshire Brothers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, In-House Applications and Rocket.chat.
Brookshire Brothers recently adopted applications including
Salesforce Marketing Cloud in 2021, LegitScript in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brookshire Brothers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brookshire Brothers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brookshire Brothers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.