Tampa, 33602, FL,
United States
Brown & Brown Tampa Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brown & Brown Tampa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Brown & Brown Tampa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brown & Brown Tampa has purchased the following applications: Whatfix Mirror for Digital Adoption in 2024, Inuvo IntentKey for Artificial Intelligence Marketing in 2008, Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brown & Brown Tampa is running and its propensity to invest more and deepen its relationship with Whatfix , Inuvo , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brown & Brown Tampa revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brown & Brown Tampa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Whatfix | Legacy | Whatfix Mirror | Digital Adoption | HCM | n/a | 2024 | 2024 |
In 2024, Brown & Brown Tampa was identified by Whatfix as realizing value in early Whatfix Mirror trials and is reported to have engaged with Whatfix Mirror to simulate policy and claims workflows. This insight is drawn from Whatfix’s announcement of Mirror trials rather than a separate Brown & Brown case study, and the implementation focus is on training and customer service enablement across its U.S. operations. The engagement centers on applying Whatfix Mirror to customer service and claims processing functions within the Tampa office, aligning the application with daily operational workflows.
Whatfix Mirror was used to create interactive walkthroughs and step by step simulations consistent with Digital Adoption capabilities, enabling scripted policy and claims scenarios and trainer authored content for onboarding and continuous learning. For a 20 person office the deployment approach is described as a lightweight, user focused pilot that embeds Mirror simulations into agents’ desktop and browser workflows without large infrastructure changes. Governance and rollout responsibilities are inferred to sit with operational owners in customer service and claims, with local content authorship and staged rollouts across U.S. operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Inuvo | Legacy | Inuvo IntentKey | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2008 | 2008 |
In 2008, Brown & Brown Tampa implemented Inuvo IntentKey on their website. The deployment uses Inuvo IntentKey in the Artificial Intelligence Marketing category to capture visitor intent and support marketing and lead qualification workflows.
The implementation was delivered as a site level integration, embedding Inuvo IntentKey tracking into web pages to collect behavioral signals and construct visitor profiles in real time. Functional capabilities deployed align with the category, including intent signal capture, audience segmentation, and routing of qualified prospects into marketing workflows. Configuration emphasized lightweight tagging and event capture appropriate for a small insurance brokerage.
Operational scope centered on the Tampa office marketing and sales teams, with the marketing function operating the Inuvo IntentKey console to prioritize inbound web leads and inform content personalization. For a 20 employee insurance firm, the architecture is purposefully compact, relying on client side instrumentation and dashboard driven decision support rather than enterprise data warehousing. This establishes a clear relationship between Brown & Brown Tampa, Inuvo IntentKey, the Artificial Intelligence Marketing category, and the marketing and lead qualification business functions.
Governance combined marketing ownership with IT oversight for tag management and compliance with web privacy standards. Rollout details focused on website channel activation and operational handoff to marketing for ongoing audience management.
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Kaltura | Legacy | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2025 | 2025 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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