Urdorf, 8902,
Switzerland
Brütsch-Rüegger Technographics
Brütsch-Rüegger Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brütsch-Rüegger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Brütsch-Rüegger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brütsch-Rüegger has purchased the following applications: Rydoo Expense (ex Xpenditure) for Expense Management in 2017, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brütsch-Rüegger is running and its propensity to invest more and deepen its relationship with Rydoo , Contentsquare , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brütsch-Rüegger revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brütsch-Rüegger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brütsch-Rüegger Tech Stack and Enterprise Applications
Brütsch-Rüegger ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rydoo | Legacy | Rydoo Expense (ex Xpenditure) | Expense Management | ERP | n/a | 2017 | 2017 |
In 2017 Brütsch-Rüegger implemented Rydoo Expense (ex Xpenditure) as its core Expense Management application to replace a manual, paper-based expense process. The implementation targeted a mobile-first, line-by-line expensing model to support the company’s field-heavy workforce, notably Account Managers, Consultants and Project Managers, and to centralize expense submission and reimbursement under HR rather than the finance department.
Rydoo Expense (ex Xpenditure) was configured to manage employees, cost centers and expense categories, and to enable mobile receipt capture and electronic storage. The implementation emphasized line-by-line expensing, VAT and foreign currency handling, mileage and per diem controls, and automated validation rules so that many manual control steps were removed and routine errors could be prevented at entry.
Integrations were limited but concrete, with a payroll interface to Abacus established using a sample export file provided during evaluation, requiring only a few hours of effort to set up and working from the start. The rollout followed a phased project plan led by a Rydoo Customer Success Manager with internal ownership from HR and support from IT, supplemented by intranet guidance, targeted communications and instructor-led training to accelerate adoption.
Governance work focused on aligning the application with Swiss tax administration requirements for VAT and permitted expense payments, implementing maximum amounts and compliance rules within the system. Outcomes reported by Brütsch-Rüegger include full user adoption with expenses accepted only via Rydoo, faster processing, increased transparency of employee spend, the ability for HR to review and correct claims online, and consistently positive user feedback.
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Brütsch-Rüegger CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Brütsch-Rüegger implemented Hotjar on its public website. The Hotjar implementation was scoped to brw.ch and instrumented as client-side analytics for Customer Experience, capturing session replays and heatmaps to surface user behavior across product and category pages. This deployment positioned Hotjar as the qualitative behavioral layer supporting web analytics and user research on the company site.
Configuration emphasized Hotjar capabilities including heatmaps, session recordings, conversion funnels, and on-site feedback polls, delivering qualitative user insights for marketing and e-commerce teams. Operational ownership rested with digital marketing and website operations, and the implementation focused on page-level instrumentation and feature configuration typical for Customer Experience tooling. Hotjar data was used to support website experience workstreams and qualitative research for marketing and customer service use cases.
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Marketing Automation | CRM |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brütsch-Rüegger
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brütsch-Rüegger Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-25 | Brütsch-Rüegger | Evaluated | Redsys Processing Services | Redsys Processing | Payment Processing | ERP |