Burger Fuel
U 3 46-48 Jedda Rd,
Prestons, 2170, NSW,
Australia
Prestons, 2170, NSW,
Australia
61 2 9519 4700
Leisure and Hospitality
Burger Fuel Technographics
Burger Fuel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burger Fuel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Burger Fuel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burger Fuel has purchased the following applications: Slack Connect for Collaboration in 2022, Freshsales (formerly Freshworks CRM) for CRM, Sales Engagement in 2019, Pathwire Mailgun for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burger Fuel is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burger Fuel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burger Fuel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burger Fuel Tech Stack and Enterprise Applications
Burger Fuel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Burger Fuel implemented Slack Connect as part of its Collaboration tooling. The deployment surfaces Slack Connect on the company website to capture and route real time customer and partner messages into internal channels, aligning web engagement with internal communication workflows.
The Slack Connect implementation focuses on channel and access configuration, using external channels to manage conversations with vendors, franchise partners, or guest users, and internal channels for store operations and leadership coordination. Configuration includes administrative controls for invites and guest access, channel naming and segmentation for front of house and back of house operations, and message routing from the website interface into named Slack channels. Slack Connect is used as the central Collaboration point for notifications, incident communication, and quick operational coordination across the small team of 15 employees.
Governance is organized for a compact operational footprint in Australia, with centralized admin oversight and lightweight channel governance to control external connections and maintain communications hygiene. Rollout emphasizes staff training on channel use and invite procedures, and the web embedded Slack Connect endpoint provides the primary inbound channel for customer initiated contact, linking customer engagement on the website to internal operations and marketing functions.
|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
Burger Fuel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshsales (formerly Freshworks CRM) | CRM, Sales Engagement | CRM | n/a | 2019 | 2019 |
In 2019, Burger Fuel deployed Freshsales, formerly Freshworks CRM, on their website. The implementation uses Freshsales as a CRM,Sales Engagement platform to capture web leads and centralize contact and opportunity records for a 15 person Leisure and Hospitality operator in Australia.
Configuration centered on web embedded lead capture forms and contact management, aligned with sales pipeline and task automation capabilities common to Freshsales. The deployment emphasizes sales engagement functionality including email sequencing, lead scoring, and pipeline stages, configured for small business workflows across marketing and store level sales teams. Governance focuses on simple role based access and consolidated contact ownership to support straightforward CRM operations.
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
Burger Fuel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, Burger Fuel implemented Pathwire Mailgun to handle transactional email flows for its website, positioning Pathwire Mailgun as the core Transactional Email provider. The implementation is centered on website-triggered messaging, where Pathwire Mailgun is used to send customer-facing transactions such as order confirmations, account notifications, and password resets originating from the public site.
The deployment uses typical Transactional Email architecture, integrating the website with Pathwire Mailgun via SMTP and API endpoints for message submission and template rendering. Configuration work included templating and message personalization, SMTP credential management, and standard authentication setup such as SPF and DKIM to support deliverability. Operational responsibility is scoped to web and customer service functions, with template and sending governance handled by internal operations and site administrators, and inbound reply routing configured to surface customer responses to the website support workflow.
|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Burger Fuel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Burger Fuel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Burger Fuel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burger Fuel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burger Fuel IT executives and key decision makers. This section highlights Burger Fuel's latest recorded technology evaluations, including Punchh for Customer Loyalty on 2026-07-01. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burger Fuel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-07-01 | Burger Fuel | Evaluated | Par Tech | Punchh | Customer Loyalty | CRM |
FAQ - APPS RUN THE WORLD Burger Fuel Technographics
Burger Fuel is a Leisure and Hospitality organization based in Australia,
with around 15 employees and annual revenues of $1.0 million.
Burger Fuel operates a diverse technology stack with applications such as
Slack Connect, Freshsales (formerly Freshworks CRM) and Pathwire Mailgun,
covering areas like Collaboration, CRM, Sales Engagement and Transactional Email.
Burger Fuel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Freshworks and Sinch.
Burger Fuel recently adopted applications including
Slack Connect in 2022, Cloudflare CDN in 2022 and Oracle Moat in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burger Fuel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burger Fuel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burger Fuel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.