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Burger King Ireland
Location
39 Grafton Street, Dublin Southside,
Dublin, D02 FY82,
Ireland
Website
https://www.whopper.ie/
Phone
353 10 1677-2516
Artw industry
Retail
Employee
Revenue

Burger King Ireland Technographics

Burger King Ireland Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Burger King Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Burger King Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Burger King Ireland has purchased the following applications: Time Point Payroll for Payroll in 2001, Sanity for Content Management in 2025, mParticle CDP for Customer Data Platform in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Burger King Ireland is running and its propensity to invest more and deepen its relationship with Time Point , Sanity , mParticle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Burger King Ireland revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burger King Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Burger King Ireland Tech Stack and Enterprise Applications

Burger King Ireland HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Time Point Legacy Time Point Payroll Payroll HCM n/a 2001 2001
In 2001, Burger King Ireland implemented Time Point Payroll. The Time Point Payroll deployment was integrated with the vendor's long-standing workforce management and time & attendance platform used by Burger King Ireland, supporting HR and payroll-related processes for approximately 500 employees across outlets in Ireland and the UK. The implementation centralized payroll calculation and reporting functions while aligning time capture, shift needs and pay rules to the Time Point scheduling and attendance modules. Functional coverage included payroll processing, statutory reporting, payslip generation and interfaces to time and attendance data, reflecting common Payroll category capabilities. Governance followed an operations-aligned model with vendor-supported application management over a multi-decade engagement, with vendor testimonial indicating nearly twenty-five years of partnership. The setup delivered streamlined reporting and operational efficiencies across HR and store operations, and maintained payroll integration capabilities with Time Point workforce data.
Burger King Ireland Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sanity Legacy Sanity Content Management Content Management n/a 2025 2025
Burger King Ireland CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
mParticle Legacy mParticle CDP Customer Data Platform CRM n/a 2025 2025
In 2025, Burger King Ireland implemented mParticle CDP on their website. The mParticle CDP deployment centralizes web event capture for the brand and establishes a Customer Data Platform backbone for unified customer profiles and audience construction. Burger King Ireland configured core Customer Data Platform capabilities within mParticle CDP, including event ingestion, identity stitching and profile unification, audience segmentation, and data forwarding. Configuration emphasized web event capture through a web SDK and the mapping of site interaction events to persistent profile attributes, enabling customer state to be maintained across sessions and touch points on the site. These functional modules support digital marketing, personalization, and analytics use cases owned by the brand's customer engagement teams. The implementation is scoped to the corporate website and is designed to enable downstream activation through standard CDP connectors and event streams rather than point solutions. Governance controls were established around consent capture, data schema management, and sensitive attribute handling to align web event collection with corporate privacy requirements. The deployment was executed through a phased rollout across the site and instrumented pages, with configuration and profile rules managed centrally inside mParticle CDP to ensure consistent audience definitions and activation logic.
Customer Engagement CRM 2025 2025
Digital Advertising Platform CRM 2025 2025
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2021 2021
Burger King Ireland TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2025 2025
Burger King Ireland PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2025 2025
Burger King Ireland IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2025 2025
Cloud Storage IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Burger King Ireland CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2025 2025
Secure Sockets Layer (SSL) CyberSecurity 2025 2025

IT Decision Makers and Key Stakeholders at Burger King Ireland

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Burger King Ireland Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burger King Ireland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burger King Ireland digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Burger King Ireland Technographics
Burger King Ireland is a Retail organization based in Ireland, with around 500 employees and annual revenues of $100.0 million.
Burger King Ireland operates a diverse technology stack with applications such as Time Point Payroll, Sanity and mParticle CDP, covering areas like Payroll, Content Management and Customer Data Platform.
Burger King Ireland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Time Point, Sanity and mParticle.
Burger King Ireland recently adopted applications including Sanity in 2025, mParticle CDP in 2025 and Branch Engagement in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burger King Ireland’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Burger King Ireland’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burger King Ireland technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.