Burt's Bees
210 west pettigrew street,
Durham, 27701, NC,
United States
Durham, 27701, NC,
United States
1 800-849-7112
Consumer Packaged Goods
Burt's Bees Technographics
Burt's Bees Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burt's Bees and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Burt's Bees employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burt's Bees has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2005, Microsoft 365 for Collaboration in 2016, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burt's Bees is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Ordergroove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burt's Bees revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burt's Bees intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burt's Bees Tech Stack and Enterprise Applications
Burt's Bees ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Burt's Bees implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment established a single financial application to support the companys core accounting environment and to centralize financial management for its finance and accounting departments.
The implementation configured Oracle NetSuite ERP to manage standard ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting workflows. Configuration work emphasized chart of accounts standardization, period close sequencing, and role based access controls to support auditability and transaction traceability.
The solution was provisioned as a cloud based financial system consistent with Oracle NetSuite ERP architecture, enabling centralized configuration and administration rather than distributed on premise instances. Operational coverage targeted finance and accounting functions, with system ownership and daily operation centered in centralized finance teams and shared accounting staff.
Governance changes focused on formalizing month end close procedures, enforcing approval workflows in the ERP Financial system, and documenting control owners and responsibilities for transaction processing. The implementation narrative emphasizes structured financial process definition and system led governance to support consistent accounting practice across Burt's Bees.
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ERP Financial | ERP |
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2014 | 2014 |
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Expense Management | ERP |
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2010 | 2010 |
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Subscription and Recurring Billing | ERP |
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2016 | 2016 |
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Burt's Bees Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Burt's Bees implemented Microsoft 365, adopting Microsoft 365 as its cloud-hosted Collaboration platform and deploying components of the suite on its public website. The implementation positioned Microsoft 365 to provide core Collaboration capabilities including enterprise email, document collaboration, file storage, and productivity applications to support content workflows and day-to-day corporate collaboration.
Configuration focused on standardizing content authoring and publication workflows, using Microsoft 365 to centralize shared document libraries, editorial review, and collaborative editing for website content. The implementation leveraged cloud delivery and application-level access controls typical of Microsoft 365 to manage user access and file synchronization across teams.
Operational coverage targeted corporate teams responsible for web content, marketing, and internal collaboration, with Microsoft 365 serving as the primary Collaboration layer for coordinating content updates and team communication. Governance emphasized standardized collaboration workflows and centralized content stewardship to support ongoing site management and cross-functional coordination through the Microsoft 365 platform.
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Burt's Bees Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Burt's Bees implemented DocuSign eSignature as a Digital Signing solution on its public website to capture legally binding signatures and streamline web-based agreement flows. The deployment centers on embedded web signing and server-side transaction orchestration using DocuSign eSignature capabilities, with configuration of branded signing pages and reusable template libraries to standardize documents presented on the site.
Implementation included configuration of signature workflows, recipient authentication controls, and audit trail provisioning consistent with Digital Signing functional patterns. DocuSign eSignature was configured for template-driven envelope generation, signer routing rules, and retention of transaction metadata to support compliance and recordkeeping of web-captured signatures.
Operational coverage focuses on the Burt's Bees website as the primary signing surface and extends to internal teams responsible for contract intake and approvals, including legal and commercial operations. Governance elements implemented include centralized admin controls for user roles and permissions, standardized eSignature policies and procedures for web forms, and adoption of DocuSign eSignature audit logs and certificate-of-completion records to support review and dispute resolution.
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Burt's Bees eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Burt's Bees CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Burt's Bees TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Burt's Bees IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Burt's Bees CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Burt's Bees
| First Name | Last Name | Title | Function | Department | Phone | |
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GM | CXO | Finance | |
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Vice President Research & Development | VP | R&D | |
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Director of Global eCommerce and Digital Marketing | Director | Marketing | |
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Accounting Manager | Manager | Finance | |
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Associate Director Finance | Director | Finance | |
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Sustainable Business & Innovation Manager | Manager | R&D | |
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Cost Accounting Manager | Manager | Finance | |
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Sr Contract Manufacturing Manager | Manager | Operations | |
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Accounting Manager | Manager | Finance | |
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Manager, Financial Planning & Analysis | Manager | Finance | |
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Manager Sales Finance | Manager | Sales | |
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Associate Director- Responsible Sourcing | Director | Procurement | |
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Senior Manager Supplier Management | Manager | Procurement | |
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Apps Being Evaluated by Burt's Bees Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burt's Bees IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burt's Bees digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Burt's Bees Technographics
Burt's Bees is a Consumer Packaged Goods organization based in United States,
with around 500 employees and annual revenues of $250.0 million.
Burt's Bees operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and DocuSign eSignature,
covering areas like ERP Financial, Collaboration and Digital Signing.
Burt's Bees has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Docusign.
Burt's Bees recently adopted applications including
DocuSign eSignature in 2021, Qualtrics CustomerXM in 2021 and Attentive in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burt's Bees’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burt's Bees’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burt's Bees technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.