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Business Insider Technographics
Business Insider Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Business Insider and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Business Insider employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Business Insider has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2022, Fountain Hiring Software for Applicant Tracking System in 2017, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Business Insider is running and its propensity to invest more and deepen its relationship with Tipalti , Apple , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Business Insider revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Business Insider intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Business Insider Tech Stack and Enterprise Applications
Business Insider ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2022 | 2022 |
In 2022 Business Insider deployed Tipalti Invoice Management and Bill Processing System for AP Automation. The Tipalti Invoice Management and Bill Processing System is used on their website to centralize vendor invoice intake and bill processing workflows for the company.
The implementation focuses on core AP Automation capabilities, including electronic invoice capture, automated data extraction and validation, invoice routing with approval workflows, and exception handling for unmatched invoices. Configuration emphasizes bill processing logic and automated posting stages, and the application is configured to support supplier invoice lifecycles from submission through processing.
Operational coverage is centered on finance and accounts payable functions within Business Insider in the United States, with governance changes to invoice routing, approval thresholds, and supplier onboarding processes to align with the new system. The deployment is web accessible via Business Insider's website and is positioned to standardize invoice intake and internal AP workflows under a single Tipalti Invoice Management and Bill Processing System instance.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Business Insider HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fountain | Legacy | Fountain Hiring Software | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Business Insider deployed Fountain Hiring Software as its Applicant Tracking System. The implementation was used to power the public career site with embedded job listings and application capture on their website, consolidating candidate intake for recruiting and HR teams. Fountain Hiring Software was configured to manage job posting lifecycle, candidate screening workflows, and pipeline stages consistent with Applicant Tracking System capabilities. The deployment emphasized web based application capture, centralized candidate records, and role based access for hiring stakeholders.
Operational governance focused on standardizing screening criteria and routing applications to hiring managers, with workflow orchestration and interview scheduling configured inside the Fountain Hiring Software environment. Integrations were centered on the company career pages hosted at work.fountain.com to capture applicants directly into the Applicant Tracking System, preserving web form data and candidate status transitions. The system supported HR and recruiting business functions across the company, providing a single source of applicant truth for role oriented hiring workflows. Fountain Hiring Software is referenced on the employer hosted job pages used by Business Insider for external hiring activity.
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Applicant Tracking System | HCM |
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2022 | 2022 |
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Business Insider AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Business Insider implemented GumGum on their website, deploying the GumGum application as part of an Artificial Intelligence Marketing capability focused on contextual and visual advertising. The deployment was executed at the web publishing layer, with site-level instrumentation and client-side delivery patterns to surface AI-driven contextual placements alongside existing display inventory.
GumGum was configured to operate within digital advertising and ad operations workflows, enabling contextual targeting, image recognition driven placement and content-aware ad decisioning typical of Artificial Intelligence Marketing solutions. The implementation touched advertising operations, product and editorial coordination for content-ad alignment, and introduced governance controls for contextual targeting and creative review to align ad placement with editorial policies.
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Business Insider Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Business Insider Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Business Insider CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2009 | 2009 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Social Media Management | CRM |
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2014 | 2014 |
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Business Insider ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Business Insider PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Business Insider IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Business Insider CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Business Insider
| First Name | Last Name | Title | Function | Department | Phone | |
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Customer Success Manager | Manager | Customer Service | |
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Associate Director, Marketing Solutions | Director | Marketing | |
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Account Director | Director | Sales | |
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Vice President Information Technology | VP | IT | |
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Apps Being Evaluated by Business Insider Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Business Insider IT executives and key decision makers. This section highlights Business Insider's latest recorded technology evaluations, including Oracle Retail Merchandising System for Retail Management on 2025-11-09, SAP Transportation Management for Transportation Management on 2025-10-06, and SAP Ariba for Procurement on 2025-08-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Business Insider digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-09 | Business Insider | Evaluated | Oracle | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations |
| 2025-10-06 | Business Insider | Evaluated | SAP | SAP Transportation Management | Transportation Management | SCM |
| 2025-08-29 | Business Insider | Evaluated | SAP | SAP Ariba | Procurement | Procurement |
FAQ - APPS RUN THE WORLD Business Insider Technographics
Business Insider is a Media organization based in United States,
with around 500 employees and annual revenues of $65.0 million.
Business Insider operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Fountain Hiring Software and GumGum,
covering areas like AP Automation, Applicant Tracking System and Artificial Intelligence Marketing.
Business Insider has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Fountain and GumGum.
Business Insider recently adopted applications including
DocuSign eSignature in 2023, Tipalti Invoice Management and Bill Processing System in 2022 and Greenhouse ATS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Business Insider’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Business Insider’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Business Insider technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.