
Needham, 2494, MA,
United States
Buyer Advertising Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Buyer Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Buyer Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Buyer Advertising has purchased the following applications: Zoominfo Platform for Account Based Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Advantage Systems AMB for ERP Financial in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Buyer Advertising is running and its propensity to invest more and deepen its relationship with Zoominfo , Google , Advantage Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Buyer Advertising revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Buyer Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Advantage Systems | Legacy | Advantage Systems AMB | ERP Financial | ERP Financial Management | n/a | 2008 | 2008 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Recruiting Chatbot | HCM |
|
2019 | 2019 |
First Name | Last Name | Title | Function | Department | Phone | |
---|---|---|---|---|---|---|
Owner | CXO | Finance | ||||
SVP/Partner Operations | VP | Operations | ||||
Vice President, Strategy & Client Services | VP | Customer Service | ||||
SVP/ Partner | VP | Operations |
Date | Company | Status | Vendor | Product | Category | Market |
---|---|---|---|---|---|---|
No data found |