Buyer Advertising
175 Highland Ave,
Needham, 2494, MA,
United States
Needham, 2494, MA,
United States
1 857-404-0860
Professional Services
Buyer Advertising Technographics
Buyer Advertising Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Buyer Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Buyer Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Buyer Advertising has purchased the following applications: Advantage Systems AMB for ERP Financial in 2008, Paradox Olivia Chatbot for Recruiting Chatbot in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Buyer Advertising is running and its propensity to invest more and deepen its relationship with Advantage Systems , Workday , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Buyer Advertising revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Buyer Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Buyer Advertising Tech Stack and Enterprise Applications
Buyer Advertising ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Advantage Systems | Legacy | Advantage Systems AMB | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, Buyer Advertising implemented Advantage Systems AMB. Advantage Systems AMB was introduced as the primary financial application, with configuration aligned to the Apps Category .
The implementation focused on core finance modules, the accounts payable workflow, accounts receivable, general ledger posting, and payroll processing. Configuration supported detailed invoice record keeping and payment processing practices that handled approximately $200,000 per month in invoices, and the system was used to record and manage vendor and client billing activity.
Operational coverage encompassed payments by check and company credit cards, and the system was used across finance and accounting functions that service a diverse vendor base including hospitals, colleges, private businesses, and individual payees. The deployment interoperated with existing Advantage installations and was used alongside Access Adidas tools and Microsoft Office workflows to support reporting, document management, and reconciliation tasks.
Governance emphasized centralized invoice stewardship and process controls for accounts payable and receivable, with role-aligned responsibilities for invoice validation, payment authorization, and general ledger reconciliation. Rollout and day to day operations emphasized disciplined record retention and adherence to the companys established payment methods and vendor handling procedures.
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Buyer Advertising HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Paradox Olivia Chatbot | Recruiting Chatbot | HCM | n/a | 2019 | 2019 |
In 2019, Buyer Advertising implemented Paradox Olivia Chatbot as its Recruiting Chatbot on the company careers page. The deployment uses ParadoxAI on their website and functions as the public facing candidate engagement layer for talent acquisition.
Paradox Olivia Chatbot is configured to handle conversational screening flows, automated candidate engagement, and FAQ automation, reflecting typical Recruiting Chatbot capabilities such as initial qualification and contact capture. The implementation routes candidate responses to internal hiring teams for follow up and includes scheduling handoff prompts to move qualified candidates into recruiter workflows.
Operational ownership resides with the talent acquisition team, which maintains conversational scripts and hiring triggers while the careers page remains the primary interaction channel. The deployment is scoped to Buyer Advertising in the United States and supports recruiting and HR functions for this 200 employee professional services firm.
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Buyer Advertising Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Buyer Advertising implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Buyer Advertising is a United States professional services firm with approximately 200 employees and uses Google Workspace to centralize corporate productivity and communications for the organization.
The Google Workspace deployment includes core modules such as Gmail for enterprise email, Google Drive for cloud file storage, Google Docs, Sheets and Slides for collaborative document editing, Google Calendar for scheduling, and Google Meet for virtual meetings, all managed through the Google Workspace Admin console. Standard category-aligned capabilities in the deployment include shared drives, role-based access controls, collaborative editing workflows, and mobile device management for secure access across employee devices.
Buyer Advertising is using Google Workspace on their website and within corporate workflows to support client-facing and internal teams, with organization-wide provisioning of accounts and domain-level administration. The implementation supports Collaboration across administrative, client services, and operations functions, providing a unified identity and productivity layer for email, calendaring and document management.
Governance is implemented through the Google Workspace Admin console with group-based permissions, organizational units for segmented policy application, and configurable sharing controls to manage external collaboration. Administrative processes include centralized user provisioning and policy enforcement for data sharing and access, aligning collaboration governance with the companys operational requirements.
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Buyer Advertising CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Buyer Advertising
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Owner | CXO | Finance | |
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SVP/Partner Operations | VP | Operations | |
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Vice President, Strategy & Client Services | VP | Customer Service | |
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SVP/ Partner | VP | Operations | |
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Apps Being Evaluated by Buyer Advertising Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Buyer Advertising IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Buyer Advertising digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Buyer Advertising Technographics
Buyer Advertising is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $30.0 million.
Buyer Advertising operates a diverse technology stack with applications such as
Advantage Systems AMB, Paradox Olivia Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Recruiting Chatbot and Collaboration.
Buyer Advertising has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Advantage Systems, Workday and Google.
Buyer Advertising recently adopted applications including
ZoomInfo Chorus in 2021, Salesforce Sales Cloud in 2021 and Zoominfo Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Buyer Advertising’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Buyer Advertising’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Buyer Advertising technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.