Needham, 2494, MA,
United States
Buyer Advertising Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Buyer Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Buyer Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Buyer Advertising has purchased the following applications: Advantage Systems AMB for ERP Financial in 2008, Paradox Olivia Chatbot for Recruiting Chatbot in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Buyer Advertising is running and its propensity to invest more and deepen its relationship with Advantage Systems , Workday , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Buyer Advertising revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Buyer Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Advantage Systems | Legacy | Advantage Systems AMB | ERP Financial | ERP Financial Management | n/a | 2008 | 2008 |
In 2008, Buyer Advertising implemented Advantage Systems AMB. Advantage Systems AMB was introduced as the primary financial application, with configuration aligned to the Apps Category .
The implementation focused on core finance modules, the accounts payable workflow, accounts receivable, general ledger posting, and payroll processing. Configuration supported detailed invoice record keeping and payment processing practices that handled approximately $200,000 per month in invoices, and the system was used to record and manage vendor and client billing activity.
Operational coverage encompassed payments by check and company credit cards, and the system was used across finance and accounting functions that service a diverse vendor base including hospitals, colleges, private businesses, and individual payees. The deployment interoperated with existing Advantage installations and was used alongside Access Adidas tools and Microsoft Office workflows to support reporting, document management, and reconciliation tasks.
Governance emphasized centralized invoice stewardship and process controls for accounts payable and receivable, with role-aligned responsibilities for invoice validation, payment authorization, and general ledger reconciliation. Rollout and day to day operations emphasized disciplined record retention and adherence to the companys established payment methods and vendor handling procedures.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Paradox Olivia Chatbot | Recruiting Chatbot | HCM | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Account Based Marketing | CRM |
|
2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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