Discover the latest software purchases and digital transformation initiatives being undertaken by Buyer Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Buyer Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Buyer Advertising has purchased the following applications: Advantage Systems AMB for ERP Financial in 2008, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Crazy Egg for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Buyer Advertising is running and its propensity to invest more and deepen its relationship with Advantage Systems , Google , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Buyer Advertising revenues, which have grown to $15.0 million in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Buyer Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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