Bynder Technographics
Bynder Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bynder and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 630 Bynder employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bynder has purchased the following applications: AFAS Finance for ERP Financial in 2019, Greenhouse ATS for Applicant Tracking System in 2022, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bynder is running and its propensity to invest more and deepen its relationship with AFAS Software , Oracle , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bynder revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bynder intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bynder Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AFAS Software | Legacy | AFAS Finance | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Bynder implemented AFAS Finance. AFAS Finance was deployed as the company's ERP Financial application and is used on their website to support corporate finance operations.
The implementation centers on core ERP Financial capabilities, with AFAS Finance delivering standard modules such as general ledger, accounts payable, accounts receivable, invoicing, and financial reporting. The deployment supports Bynder's corporate finance and accounting teams and aligns with common ERP Financial workflows for transaction processing, reconciliation, and financial close.
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Bynder implemented Greenhouse ATS, an Applicant Tracking System. Bynder is using Greenhouse ATS on their website to capture candidate applications and manage public job postings.
The deployment centers on core Applicant Tracking System capabilities configured for job requisition creation, structured application forms, candidate intake, interview scheduling, feedback collection and offer management. Greenhouse ATS is configured to manage interview orchestration and candidate status tracking across hiring pipelines and to provide recruiter and hiring manager workflows.
Operational scope focuses on HR and Talent Acquisition functions, embedding the applicant experience into Bynder's public careers site through ATS driven application flows. Governance is organized through role based permissioning, requisition approval workflows and structured interview scorecards consistent with Applicant Tracking System practices.
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Interview Scheduling | HCM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Bynder deployed Drift AI Chatbot on its website. The implementation uses Drift AI Chatbot in the Chatbots and Conversational AI category to deliver customer facing conversational workflows via an embedded web chat interface.
The deployment architecture centers on an embedded Drift AI Chatbot widget on Bynder's public web properties, configured with conversational flows for visitor engagement, lead capture, qualification, and escalation to human agents when required. Functional capabilities implemented include automated response playbooks, contextual prompts tied to page content, and self service knowledge access consistent with Chatbots and Conversational AI implementations. Operational ownership is aligned with Bynder's digital and marketing teams who manage conversational scripts, governance rules, and live handoff processes to sales or support teams, focusing the solution on customer engagement on the website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2016 | 2016 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bynder
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bynder Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bynder IT executives and key decision makers. This section highlights Bynder's latest recorded technology evaluations, including Cloudinary DAM for Digital Asset Management on 2026-03-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bynder digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bynder Technographics
Bynder is a Media organization based in Netherlands,
with around 630 employees and annual revenues of $130.0 million.
Bynder operates a diverse technology stack with applications such as
AFAS Finance, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Bynder has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as AFAS Software, Greenhouse and Drift.
Bynder recently adopted applications including
6sense Account Engagement Platform in 2023, Greenhouse ATS in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bynder’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bynder’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bynder technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.