Spring, 77388, TX,
United States
Caliber Auto Care Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Caliber Auto Care and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Caliber Auto Care employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Caliber Auto Care has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2015, Kukui for Shop Management in 2019, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Caliber Auto Care is running and its propensity to invest more and deepen its relationship with Workday , Kukui , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Caliber Auto Care revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Caliber Auto Care intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
Caliber Auto Care implemented Workday Recruiting in 2015 to serve as its applicant tracking system on the company careers portal. Workday Recruiting is deployed as the primary Recruiting,Applicant Tracking System for public job posting and candidate application intake through a Workday-hosted careers site linked from Caliber Auto Care's online presence.
The implementation configures core applicant tracking workflows typical of the category, including job requisition creation, public job posting, candidate application capture, status tracking across the candidate lifecycle, interview scheduling orchestration, and offer generation and management. Configuration leverages Workday Recruiting capabilities to automate requisition-to-hire flows and to establish role-based access for HR users and hiring managers, aligning recruiting activities with internal hiring governance and approval steps.
Operational coverage is focused on the corporate recruiting function and the public-facing careers portal, where Workday Recruiting centralizes applicant records submitted via the Service First careers URL. The deployment follows Workday's cloud-hosted application and careers site architecture, providing a unified ATS experience for online applications and centralized candidate lifecycle management.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kukui | Legacy | Kukui | Shop Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Caliber Auto Care implemented Kukui as its Shop Management application. Using Kukui on their website, the solution is exposed to customers for appointment booking and initial repair intake while also serving internal shop processes for service advisors and technicians.
The deployment centers on core Shop Management capabilities, including appointment scheduling, digital repair order capture, parts and labor estimating, and point of sale and invoicing workflows. Kukui is configured to support front-office customer interactions on the public site and to generate structured work orders and service advisories that feed shop-floor task lists and technician assignments.
Operational coverage focuses on service operations and front-of-house departments across Caliber Auto Care locations, aligning customer intake with shop scheduling and parts workflows. Governance emphasizes standardized shop workflows and centralized service data capture to ensure consistent work order lifecycle handling, with rollout and training targeted to service advisors and shop technicians.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
In 2016, Caliber Auto Care deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website to centralize programmatic media buying and campaign orchestration for customer acquisition and local store marketing. Caliber Auto Care used Xandr Invest (ex AppNexus DSP) to bring demand side capabilities into a single platform supporting paid media for the corporate site and location-level digital promotions.
Configuration focused on standard DSP capabilities, including real time bidding engines, audience targeting and segmentation, campaign management and pacing controls, creative trafficking and delivery, and consolidated campaign reporting. The implementation emphasized campaign-level budget controls and automated bidding configuration consistent with Digital Advertising Platform workflows.
Operational integrations were limited to the company website and programmatic supply endpoints, enabling Xandr Invest to bid against site inventory and open exchange supply for display and video placements. Day to day ownership rested with marketing and digital media teams who operated campaign setup, creative deployment, and reporting through the platform console.
Governance established centralized campaign approval, standard operating procedures for bid strategy and frequency capping, and a reporting cadence for media planners. Training and operational handoffs focused on campaign configuration, pacing rules, and creative versioning to align platform operations with existing marketing workflows.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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