
Auckland, 1010,
New Zealand
Calibrate Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Calibrate Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Calibrate Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Calibrate Marketing has purchased the following applications: Sentry for Application Performance Management in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2018, Amazon S3 for Cloud Storage in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Calibrate Marketing is running and its propensity to invest more and deepen its relationship with Functional Software , HubSpot , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Calibrate Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Calibrate Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2020 | 2020 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2018 | 2018 |
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2023 | 2023 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Amazon Web Services (AWS) | Legacy | Amazon S3 | Cloud Storage | IaaS | n/a | 2022 | 2022 |
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
Collaboration | Collaboration |
|
2025 | 2025 |
|
|
|
Survey and Questionnaire | Collaboration |
|
2019 | 2019 |
CRM
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
PPM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Project Portfolio Management | PPM |
|
2019 | 2019 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
|
|
Transactional Email | PaaS |
|
2024 | 2024 |
First Name | Last Name | Title | Function | Department | Phone |
---|
Date | Company | Status | Vendor | Product | Category | Market |
---|---|---|---|---|---|---|
No data found |