Lowell, 1852, MA,
United States
Campbell Communities Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Campbell Communities and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Campbell Communities employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Campbell Communities has purchased the following applications: Perplexity for Generative AI Platforms in 2024, Entrata Leasing Center for Chatbots and Conversational AI in 2024, Entrata Reporting for Analytics and BI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Campbell Communities is running and its propensity to invest more and deepen its relationship with Perplexity , Entrata , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Campbell Communities revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Campbell Communities intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Perplexity | Legacy | Perplexity | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Entrata | Legacy | Entrata Leasing Center | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Campbell Communities implemented Entrata Leasing Center using Entrata’s ELI+ Leasing AI to automate prospect engagement and scale lead management across its New England portfolio. The deployment targeted leasing and CRM workflows, providing 24/7 conversational engagement, automated tour scheduling, and guest-card capture orchestration as primary functional capabilities. Entrata Leasing Center was configured as the primary conversational interface for prospects at property level, embedding Chatbots and Conversational AI into front-line leasing operations and qualification flows.
Operational rollout emphasized property-level coverage across Campbell Communities’ New England sites and centralized lead routing to leasing teams to improve responsiveness outside business hours. Governance changes aligned leasing processes to AI-driven qualification and handoff points, formalizing automated guest-card-to-tour workflows and human follow up for qualified prospects. Per Entrata’s case study the implementation drove 2.7x more guest-card-to-tour leads, 1.7x higher chat conversion, and a large reduction in neglected leads, reflecting explicit outcomes reported for the Entrata Leasing Center deployment.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Entrata | Legacy | Entrata Reporting | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024 Campbell Communities implemented Entrata Reporting in Analytics and BI to centralize leasing and CRM performance measurement across its New England multifamily portfolio. Campbell Communities concurrently deployed Entrata’s ELI+ Leasing AI to scale leasing and lead management and drive higher conversion from inquiries to tours.
Entrata Reporting was configured to surface leasing funnel metrics, guest card to tour conversion, lead handling timeliness, and neglected lead counts, using dashboards and scheduled reports to provide operational visibility to leasing managers. Configuration emphasized CRM performance analytics and leasing workflow instrumentation so that ELI+ outputs could be monitored alongside manual follow up activities. The implementation used Entrata Reporting native reporting capabilities to create role based views for leasing staff and portfolio management.
Operational scope covered leasing operations and portfolio management across Campbell Communities New England sites, with reporting cadence and lead follow up workflows aligned to support ELI+ lead assignments. Governance established reporting ownership within leasing operations and defined escalation paths for neglected leads, enabling Entrata Reporting to function as the single source of truth for leasing conversion analysis. Reported outcomes included 2.7x more leads converting from guest card to tour and 24.3x fewer neglected leads.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2024 | 2024 |
|
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|
|
|
Collaboration | Collaboration |
|
2024 | 2024 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Domain Name System (DNS) | IaaS |
|
2024 | 2024 |
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Domain Name System (DNS) | IaaS |
|
2024 | 2024 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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