Canva
110 Kippax St, Surry Hills,
Sydney, 2010, NSW,
Australia
Sydney, 2010, NSW,
Australia
61 2 8006-6883
Professional Services
Canva Technographics
Canva Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Canva and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Canva employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Canva has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2021, Lever by Employ for Applicant Tracking System in 2017, Optuna for AI Frameworks and Libraries in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Canva is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Canva revenues, which have grown to $2.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Canva intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Canva Tech Stack and Enterprise Applications
Canva ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2021 | 2021 |
In 2021, Canva implemented Tipalti Invoice Management and Bill Processing System to support AP Automation across its finance organization. The deployment targeted accounts payable automation, automated invoice processing, and global partner payments, and is listed among Tipalti case study customers in vendor materials.
The Tipalti Invoice Management and Bill Processing System implementation concentrated on invoice ingestion and automated invoice processing, supplier onboarding and master data management, configurable approval workflows, and automated payment execution. Configuration emphasized workflow orchestration and rule-based matching to align invoice-to-purchase processing and three way matching where applicable, reflecting standard AP Automation functional workflows.
Operational coverage focused on Canva's accounts payable and finance teams, supporting payables processing and partner payments across corporate entities. Integrations were implemented to exchange payables records and payment instructions with Canva's core financial systems and payment rails, while the Tipalti system retained supplier remittance data, audit trails, and approval history for reconciliation and controls.
Governance changes included standardized approval tiers, role based access, and AP policy enforcement through the platform's configurable workflow engine to strengthen finance controls and auditability. Tipalti's case study portfolio, which includes Canva, cites a 99 percent customer retention rate and 98 percent customer satisfaction, metrics presented alongside the Tipalti Invoice Management and Bill Processing System examples.
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ERP Financial | ERP |
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2017 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Canva HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Canva implemented Lever by Employ as its Applicant Tracking System. Lever by Employ is deployed as the ATS surfaced on Canva's public careers site, capturing applicant submissions through Lever-hosted job pages as shown by Lever application URLs on the careers site, and operating as a cloud SaaS candidate intake and management layer for external hiring flows.
Canva leverages Lever by Employ to centralize recruiting and talent acquisition workflows, using standard Applicant Tracking System capabilities such as job requisition publishing, candidate sourcing and intake, pipeline and stage management, interview scheduling, and candidate communications. Recruiters and hiring managers operate within Lever by Employ for workflow orchestration and applicant record consolidation, with governance focused on careers page integration and hiring-stage progression, positioning Canva Lever by Employ Applicant Tracking System as the primary system of record for external applicant capture and early-stage recruiting operations.
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Compensation Management | HCM |
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2020 | 2021 |
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Core HR | HCM |
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2020 | 2021 |
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Employee Engagement | HCM |
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2020 | 2021 |
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Employee Experience | HCM |
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2023 | 2023 |
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Onboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2020 | 2021 |
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Performance and Goal Management | HCM |
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2020 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Talent Assessment | HCM |
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2018 | 2018 |
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Talent Management | HCM |
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2019 | 2019 |
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Canva AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optuna | Legacy | Optuna | AI Frameworks and Libraries | AI Development | n/a | 2021 | 2021 |
In 2021, Canva implemented Optuna as the optimization engine within its Kubernetes and Argo based distributed hyperparameter tuning workflow. Optuna was integrated into Canva's AI Frameworks and Libraries stack to support model tuning for recommendations, information retrieval and natural language processing in the Australia region.
The implementation positions Optuna as the central sampler and trial orchestrator, with Argo workflows scheduling parallel trials across Kubernetes cluster nodes. The distributed hyperparameter tuning workflow targets ML model training and experimentation and accelerates iteration on production models. Canva documents the Optuna integration in an engineering blog post.
Operational coverage included ML engineering teams responsible for recommendations, retrieval and NLP, with experiments executed on Kubernetes clusters in Australia. Governance relied on Argo to standardize experiment execution, monitoring and reproducibility, embedding Optuna driven trials into the orchestration layer. Canva reported that optimization time fell from over a week to a little over a day.
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AI infrastructure | AI Development |
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2025 | 2025 |
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Canva AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Canva Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Online Meeting Scheduling | Collaboration |
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2018 | 2018 |
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Canva Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Canva eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Canva CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Community Management | CRM |
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2025 | 2025 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Engagement, Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Canva EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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Financial Consolidation and Close | EPM |
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2021 | 2021 |
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Canva ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Canva PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2007 | 2007 |
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Canva TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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Canva PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2023 | 2024 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2024 |
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Canva IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2022 | 2022 |
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Canva CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Loss Prevention | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Canva
| First Name | Last Name | Title | Function | Department | Phone | |
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Global Onboarding Program Lead | Manager | HR | |
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Head of Total Rewards | Director | HR | |
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Reward Partner & Global Benefits Program Manager | Director | HR | |
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Payroll Manager & Business Partner | Manager | Finance | |
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Learning & Organisational Development Manager | Manager | HR | |
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Chief People Officer | CXO | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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People Operations: People Central Lead | Manager | HR | |
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Head of Reward | Director | HR | |
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Payroll Manager & Business Partner | Manager | HR | |
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Apps Being Evaluated by Canva Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Canva IT executives and key decision makers. This section highlights Canva's latest recorded technology evaluations, including IBM Cognos Analytics for Analytics and BI on 2024-12-19 and Adobe Creative Cloud for Content Management on 2024-09-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Canva digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-12-19 | Canva | Evaluated | IBM | IBM Cognos Analytics | Analytics and BI | Analytics and BI |
| 2024-09-26 | Canva | Evaluated | Adobe Systems | Adobe Creative Cloud | Content Management | Content Management |
FAQ - APPS RUN THE WORLD Canva Technographics
Canva is a Professional Services organization based in Australia,
with around 5500 employees and annual revenues of $2.45 billion.
Canva operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Lever by Employ and Optuna,
covering areas like AP Automation, Applicant Tracking System and AI Frameworks and Libraries.
Canva has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Employ and Optuna.
Canva recently adopted applications including
Revelance AI in 2025, Commsor in 2025 and Pocus AI Agents in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Canva’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Canva’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Canva technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.