Piarco, 350462,
Trinidad and Tobago
Caribbean Airlines Technographics
Caribbean Airlines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Caribbean Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Caribbean Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Caribbean Airlines has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Caribbean Airlines is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Caribbean Airlines revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Caribbean Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Caribbean Airlines Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Caribbean Airlines deployed Tawk.to as an on-site conversational channel, embedding the Tawk.to web widget into its public website to support customer service and passenger inquiry flows. The deployment is clearly aligned with the Chatbots and Conversational AI category and was aimed at providing real time web chat access for travelers visiting caribbean-airlines.com.
Configuration focused on standard web chat capabilities provided by Tawk.to, including live agent messaging, preconfigured canned responses, offline messaging capture, visitor monitoring and chat transcript capture. The implementation used the Tawk.to agent dashboard to centralize incoming conversations and to enable basic automation of greeting messages and response templates, consistent with Chatbots and Conversational AI functional workflows.
Operational coverage is limited to the airline web channel, serving customer service and web support touchpoints across desktop and mobile browsers. The solution was embedded in the site DOM as a lightweight widget and configured to route web inquiries to contact center or web support personnel through the Tawk.to dashboard and built in notification mechanisms. Governance appears scoped to online customer engagement processes rather than enterprise ticketing integration, reflecting a targeted, site level conversational support implementation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Caribbean Airlines implemented Microsoft 365 as its primary Collaboration platform. Public site source indicates Caribbean Airlines is using Microsoft 365 on their website, supporting a 1700 employee organization headquartered in Trinidad and Tobago and addressing corporate communications and productivity needs across the airline.
Microsoft 365 delivered Collaboration capabilities including enterprise email, team chat and conferencing, cloud document management, and file synchronization which Caribbean Airlines used to consolidate user productivity tooling across corporate functions. The implementation emphasized core collaboration workflows such as shared document libraries, group collaboration spaces, and cloud-hosted mail and calendaring, accompanied by standard governance controls for identity, access, and content management to support internal communications and knowledge sharing across airline operations and corporate teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Caribbean Airlines deployed Hotjar on its public website to enhance Customer Experience. The implementation focused on client-side digital experience instrumentation, embedding Hotjar tracking into booking and informational pages to capture user sessions and behavioral data. Caribbean Airlines configured Hotjar for session recordings, heatmaps, conversion funnels, and on-site feedback widgets to support UX analysis and digital product troubleshooting.
Operational ownership was assigned to digital channels, customer experience and ecommerce teams, creating a feedback loop from behavioral telemetry into design and web operations workflows. Governance emphasized script placement within site templates and consent gating for visitor tracking, aligning Hotjar deployment with privacy and sampling controls typical of web analytics instrumentation. Hotjar serves as the Customer Experience measurement layer on the Caribbean Airlines website, supporting iterative UX investigation and prioritization of usability issues.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Backup as a Service (BaaS) | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Caribbean Airlines
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Caribbean Airlines Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||