Carthage Technographics
Carthage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carthage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Carthage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carthage has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, LiveWhale for CRM in 2013, Amazon EC2 for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carthage is running and its propensity to invest more and deepen its relationship with Google , White Whale , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carthage revenues, which have grown to $6.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carthage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carthage Tech Stack and Enterprise Applications
Carthage Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 Carthage implemented Google Workspace (Formerly Google G-Suite) to provide cloud-hosted Collaboration capabilities for its small, ten person organization. The Google Workspace (Formerly Google G-Suite) deployment is provisioned as a SaaS tenant surfaced on the company website and configured to centralize email, calendar, and document collaboration for core business communications and content workflows.
The implementation leverages standard Collaboration modules including Gmail, Google Drive, Google Docs, Sheets, Slides, and Calendar, with an administrative console used to manage user accounts, access controls, and shared drives. Operational scope is organization-wide across all staff, focusing on communications, document creation and storage, and scheduling, with configuration aligned to small team governance practices and centralized admin oversight.
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Carthage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| White Whale | Legacy | LiveWhale | CRM | CRM | n/a | 2013 | 2013 |
In 2013 Carthage implemented LiveWhale as a CRM on the public website https://www.carthage.edu/. The deployment is a website integrated LiveWhale instance for a 10 person media organization, configured to centralize web based contact capture and maintain profile records tied to site interactions.
The implementation centers on contact management, web form capture, audience segmentation, and editorial publishing workflows, aligning the LiveWhale CRM with content publication and subscriber lists. Governance emphasizes editorial approval and data stewardship for site generated contacts, and the system is positioned to support marketing, audience engagement, and web operations through consolidated audience records and content driven engagement workflows.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Carthage IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Carthage implemented Amazon EC2 to host its public website, operating under the Application Hosting and Computing Services category. The small media organization, with about 10 employees and based in the United Kingdom, uses Amazon EC2 as the primary compute layer for web content and application delivery.
Deployment centers on provisioned Amazon EC2 instances configured for web server workloads, including instance sizing, AMI image deployment, and network security group controls, managed inside the organization’s AWS account. Operational ownership is handled by internal staff, covering instance lifecycle, operating system maintenance, and access controls, aligning Amazon EC2 within Application Hosting and Computing Services to the business function of website hosting and online content delivery.
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Carthage CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Carthage
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Carthage Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-17 | Carthage | Evaluated | Oracle | Oracle Student Cloud | Student Information | ERP Services and Operations |