Cebu Air
Cebu Pacifc Building, Domestic Airport Road,
Pasay City, 1301,
Philippines
Pasay City, 1301,
Philippines
63 2 8851 2872
Transportation
Cebu Air Technographics
Cebu Air Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cebu Air and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6498 Cebu Air employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cebu Air has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP HCM (HR) for Core HR in 2011, Swiss AS AMOS for Aviation MRO in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cebu Air is running and its propensity to invest more and deepen its relationship with SAP , CellPoint Digital , Darwinbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cebu Air revenues, which have grown to $387.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cebu Air intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cebu Air Tech Stack and Enterprise Applications
Cebu Air ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Cebu Air implemented SAP S/4 HANA as its ERP Financial system to centralize core financial processing for the airline. The engagement included dedicated ABAP development and technical support resources to align S/4 HANA functionality with Cebu Air finance requirements.
The SAP S/4 HANA deployment targeted core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, and financial close workflows, and used SAP S/4 HANA native ABAP 7.40 object oriented development to tailor standard processes. Implementation activities emphasized ABAP development, component testing, and technical support tasks, reflecting typical ERP Financial configuration and extension work.
Technical execution was staffed with an SAP ABAP Consultant engaged through Fishr.net Consulting who performed ABAP development, ABAP OOP coding, component testing, and coordinated requirements with functional counterparts via email and instant messaging. The consultant provided ongoing technical support to business teams and executed component-level testing to validate integrations between custom code and standard SAP S/4 HANA financial modules.
Operational coverage centered on finance and accounting business functions, with governance focused on requirement coordination between technical and functional teams, iterative component testing, and direct support to business users during and after rollout. The narrative reflects an implementation where SAP S/4 HANA serves as Cebu Air's ERP Financial backbone, supported by ABAP development and structured testing governance.
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Payment Processing | ERP |
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2024 | 2024 |
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Cebu Air HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2011 | 2011 |
In 2011, Cebu Air implemented SAP HCM (HR) to establish a Core HR foundation for its human resources and payroll operations. The deployment centralized employee master data and organizational modeling to support the airline’s HR recordkeeping and core workforce administration.
The implementation covered functional modules including Personnel Administration, Organizational Management, Payroll, and Time Management, with ABAP used for functional technical extensions and custom reporting. SAP HCM (HR) was configured to support standard Core HR workflows such as employee lifecycle management, organizational structure maintenance, payroll calculation, and time and attendance processing.
Operational coverage focused on HR and payroll functions across Cebu Air, serving the company’s Philippines workforce and integrating HR transactional processing into day to day HR operations. The engagement emphasized steady state operationalization of SAP HCM (HR) modules to support payroll runs and personnel administration at enterprise scale.
RCG Information Technology provided Functional Technical Project and Support Consultant resources deployed at Cebu Air from January 2018 to December 2018 to deliver functional configuration, ABAP development, and ongoing application support. Governance for the program included dedicated functional and technical consulting to maintain system stability and implement module level enhancements within the Core HR environment.
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Payroll | HCM |
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2011 | 2011 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2011 | 2011 |
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Cebu Air ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiss Aviation Software | Legacy | Swiss AS AMOS | Aviation MRO | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Cebu Air implemented Swiss AS AMOS to support maintenance management activities of its Technical department, deploying the application as its Aviation MRO platform for centralized maintenance control. Swiss AS AMOS was selected under a long term contract, driven by Swiss-AS representation in the Asia-Pacific region and the vendor reference base of almost 130 customers.
The implementation focused on deploying core Aviation MRO capabilities, including maintenance planning and scheduling, technical records management, inventory and logistics control, and work order execution and tracking. Configuration emphasized standard MRO workflows for task cards, scheduled checks, and material provisioning to streamline maintenance related processes and enable consistent technical record keeping.
Operational coverage targeted the Technical department, with AMOS instrumented to provide maintenance planners, technicians, and stores personnel a single maintenance management system. The project included integration touch points with the airline financial environment, with operational evidence showing invoice encoding activities conducted via AMOS alongside SAP for financial posting and invoice processing.
Governance was oriented around a swift, centrally steered implementation under the vendor contract, leveraging Swiss-AS Asia-Pacific presence to support rollout and handover. Expected outcomes articulated by stakeholders included streamlined maintenance processes, improved prerequisites for informed business decisions, and support for efficient management of maintenance costs through the Swiss AS AMOS Aviation MRO deployment.
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Flight Management | ERP Services and Operations |
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2025 | 2025 |
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Reservation and Booking Management | ERP Services and Operations |
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2013 | 2013 |
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Cebu Air Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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Cebu Air SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2011 | 2011 |
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Cebu Air CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Cebu Air ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2013 | 2013 |
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Cebu Air IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cebu Air CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Cebu Air
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cebu Air Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cebu Air IT executives and key decision makers. This section highlights Cebu Air's latest recorded technology evaluations, including IBS Software iFly RES PSS for Reservation and Booking Management on 2025-11-27 and Akamai CDN for Content Delivery Network on 2025-01-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cebu Air digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cebu Air Technographics
Cebu Air is a Transportation organization based in Philippines,
with around 6498 employees and annual revenues of $387.0 million.
Cebu Air operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and Swiss AS AMOS,
covering areas like ERP Financial, Core HR and Aviation MRO.
Cebu Air has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Swiss Aviation Software.
Cebu Air recently adopted applications including
Lufthansa Systems NetLine/Plan in 2025, CellPoint Digital’s Payment Orchestration Platform in 2024 and Checkmarx One in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cebu Air’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cebu Air’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cebu Air technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.