Celtra
220 W 19th St,
New York, 10011, NY,
United States
New York, 10011, NY,
United States
1 866-623-5872
Professional Services
Celtra Technographics
Celtra Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Celtra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Celtra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Celtra has purchased the following applications: Mitratech Trakstar Hire for Applicant Tracking System in 2016, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Celtra is running and its propensity to invest more and deepen its relationship with Mitratech , HubSpot , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Celtra revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Celtra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Celtra Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitratech | Legacy | Mitratech Trakstar Hire | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Celtra implemented Mitratech Trakstar Hire as its Applicant Tracking System. Mitratech Trakstar Hire is deployed as the company career site at celtra.hire.trakstar.com and serves as the primary candidate intake and application portal for Celtra.
The implementation focused on core Applicant Tracking System capabilities including configurable job requisition management, career site job posting, candidate tracking and workflow orchestration, interview scheduling, and offer workflow management. Mitratech Trakstar Hire was configured to publish live job openings on the customer-facing site and to capture structured candidate profiles, application materials, screening status, and interview outcomes.
Operational ownership is concentrated in Celtra HR and recruiting teams, with hiring managers using the platform for candidate evaluation and approvals. The deployment leverages the Trakstar hosted career site architecture to present jobs and collect applicant data directly on the Celtra subdomain.
Governance actions implemented during rollout included role based access controls, formalized requisition approval routing, and standardized recruiter and hiring manager workflows to centralize hiring governance. Configuration emphasized consistent candidate data capture, screening rules, and interview note documentation to standardize recruiting processes across the organization.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Celtra deployed Hubspot Live Chat on its public website. Hubspot Live Chat, categorized as Chatbots and Conversational AI, was embedded as a client side chat widget to capture visitor interactions and initiate real time conversations. The implementation focused on conversational engagement and preserving visitor context for follow up by revenue-facing teams.
Functional coverage included live chat messaging, canned responses, conversation transcripts, and lead capture that populates the Hubspot contact timeline to support qualification workflows. Operational scope was the customer facing website, where chat handled initial inquiries to support marketing and sales lead processes. Governance centered on web channel management and marketing operations, with processes for conversation review and handoff into existing marketing and sales orchestration.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Celtra implemented Cisco Webex Meetings as its cloud-hosted conferencing solution, deploying Cisco Webex Meetings in the Audio Video and Web Conferencing category to support both customer-facing interactions and internal collaboration. The implementation is surfaced on Celtra's public website, enabling browser-based join experiences and embedded meeting access for external participants without requiring a native client download.
Configuration focused on core Cisco Webex Meetings capabilities, including high-definition video, audio conferencing, screen sharing, in-meeting chat, recording, and host and co-host controls. The deployment emphasizes a web client integration model that preserves session continuity from marketing and product pages into live demonstration rooms, with meeting templates and standardized host settings to ensure consistent participant experiences.
Operational scope covers cross-functional use by client services, sales, marketing, and product teams within Celtra's 200-employee organizational footprint, using Cisco Webex Meetings for product demos, client workshops, and internal status meetings. Governance practices implemented include centralized meeting template management, role-based host permissions, and documentation of meeting administration workflows to maintain meeting security and consistent external presentation on the website.
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Collaboration | Collaboration |
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2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Celtra
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Celtra Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Celtra Technographics
Celtra is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $35.0 million.
Celtra operates a diverse technology stack with applications such as
Mitratech Trakstar Hire, Hubspot Live Chat and Cisco Webex Meetings,
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Celtra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mitratech, HubSpot and Cisco Systems.
Celtra recently adopted applications including
DocuSign eSignature in 2022, Ruby Live Chat in 2021 and Zendesk Service in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Celtra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Celtra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Celtra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.