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Central Pattana
Location
The Offices at CentralWorld 31st Floor 999/9 Rama I Road Patumwan District,
Bangkok, 10330,
Thailand
Website
https://www.centralpattana.co.th/
Phone
66 2 667 5555
Artw industry
Construction and Real Estate
Employee
Revenue

Central Pattana Technographics

Central Pattana Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Central Pattana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6120 Central Pattana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Central Pattana has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020, Microsoft 365 for Collaboration in 2020, Line BCRM for CRM, Sales Engagement in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Central Pattana is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Huawei Enterprise or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Central Pattana revenues, which have grown to $1.54 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Pattana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Central Pattana Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2003 2003
Application Hosting and Computing Services IaaS 2011 2011
Content Delivery Network IaaS 2021 2021
Database Management IaaS 2002 2002
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Lexicon Legacy Line BCRM CRM, Sales Engagement CRM n/a 2023 2023 In 2023 Central Pattana implemented Line BCRM to extend customer engagement and improve the mall parking experience. The effort is aligned with the CRM,Sales Engagement category and focuses on using LINE channels to surface promotions and in mall services for guests in Thailand. Lexicon built a web application that embeds Line BCRM capabilities into customer touchpoints for parking and onsite services. The implementation narrative describes use of channel orchestration and campaign features typical of CRM,Sales Engagement platforms, and inferred Line BCRM features include segmented messaging and rich menu configuration for targeted customer communications. These modules were used to connect promotional content and service options directly into guest conversations and in mall interactions. The solution integrated the Lexicon web app with LINE Official to deliver promotions and service workflows from the web layer into LINE conversation flows. Architecturally the deployment ties a customer interaction layer to Line BCRM messaging orchestration and profile resolution, enabling message segmentation and menu driven service discovery. Operational coverage described in the source centers on guest experience, marketing and parking operations across Central Pattana malls in Thailand. Governance and process changes emphasized coordination between marketing and operations to manage segmented messaging and menu content updates, and to align in mall service workflows with LINE delivered prompts. The stated objective was to improve mall parking experience and customer engagement by surfacing promotions and in mall services through Line BCRM.
Marketing Automation CRM 2020 2020
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
EPM EPM 2011 2012
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2011 2012
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Operating System (OS) PaaS 2002 2002
IT Decision Makers and Key Stakeholders at Central Pattana
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Central Pattana Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Central Pattana Technographics

Central Pattana is a Construction and Real Estate organization based in Thailand, with around 6120 employees and annual revenues of $1.54 billion.

Central Pattana operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Microsoft 365 and Line BCRM, covering areas like Application Hosting and Computing Services, Collaboration and CRM, Sales Engagement.

Central Pattana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Lexicon.

Central Pattana recently adopted applications including Line BCRM in 2023, Amazon EC2 in 2021 and Amazon CloudFront in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Central Pattana’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Central Pattana’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Central Pattana technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.