Central Pattana
The Offices at CentralWorld 31st Floor 999/9 Rama I Road Patumwan District,
Bangkok, 10330,
Thailand
Bangkok, 10330,
Thailand
66 2 667 5555
Construction and Real Estate
Central Pattana Technographics
Central Pattana Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Central Pattana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6120 Central Pattana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Central Pattana has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2011, Microsoft 365 for Collaboration in 2020, Line BCRM for CRM, Sales Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Central Pattana is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Lexicon or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Central Pattana revenues, which have grown to $1.54 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Pattana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Central Pattana Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2011 | 2012 |
In 2011, Central Pattana implemented SAP ERP ECC 6.0 as part of a presales BPM proof of concept. The engagement ran from October 2011 to February 2012, and the scope emphasized an ERP Financial deployment scenario for evaluation and demonstration.
The technical deployment installed and configured SAP ERP 6.05 on AIX 6.1 server 64 bits with DB2 9.7 LUW database, and the same AIX 6.1 and DB2 9.7 LUW stack was used to install and configure SAP BW 7.3, SAP BPC 10, SAP EP 7.3, and SAP BPM 7.3. SAP ERP ECC 6.0 was provisioned alongside SAP BW and SAP BPC to provide a combined footprint for transactional processing, reporting, and planning on a UNIX DB2 platform.
Functionally the work aligned with ERP Financial needs, focusing on core financial accounting and controlling capabilities typical of SAP ERP Financial deployments, while SAP BPC provided planning and consolidation capabilities and SAP BW supported analytical reporting. SAP EP was configured to provide portal access and user interface integration, and SAP BPM was installed specifically for process orchestration and workflow proof of concept. The implementation was delivered as a presales proof of concept environment, configured for evaluation rather than full production rollout.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Central Pattana implemented Microsoft 365 to deliver enterprise Collaboration capabilities. Microsoft 365 is observable in the company website source, confirming a cloud tenant is in use to support corporate productivity and communications across the organization in Thailand.
The deployment aligns with standard Microsoft 365 Collaboration modules, including Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and content publishing, OneDrive for file synchronization, and desktop and web Office applications. Identity and access are expected to leverage Azure Active Directory for tenant authentication and single sign-on, and the website presence suggests tenant-hosted content or authentication flows are integrated with the public site. Central Pattana Microsoft 365 Collaboration supports core business functions such as corporate communications, document management, and cross-functional teamwork.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lexicon | Legacy | Line BCRM | CRM, Sales Engagement | CRM | n/a | 2023 | 2023 |
In 2023 Central Pattana implemented Line BCRM to extend customer engagement and improve the mall parking experience. The effort is aligned with the CRM,Sales Engagement category and focuses on using LINE channels to surface promotions and in mall services for guests in Thailand.
Lexicon built a web application that embeds Line BCRM capabilities into customer touchpoints for parking and onsite services. The implementation narrative describes use of channel orchestration and campaign features typical of CRM,Sales Engagement platforms, and inferred Line BCRM features include segmented messaging and rich menu configuration for targeted customer communications. These modules were used to connect promotional content and service options directly into guest conversations and in mall interactions.
The solution integrated the Lexicon web app with LINE Official to deliver promotions and service workflows from the web layer into LINE conversation flows. Architecturally the deployment ties a customer interaction layer to Line BCRM messaging orchestration and profile resolution, enabling message segmentation and menu driven service discovery. Operational coverage described in the source centers on guest experience, marketing and parking operations across Central Pattana malls in Thailand.
Governance and process changes emphasized coordination between marketing and operations to manage segmented messaging and menu content updates, and to align in mall service workflows with LINE delivered prompts. The stated objective was to improve mall parking experience and customer engagement by surfacing promotions and in mall services through Line BCRM.
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Marketing Automation | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2011 | 2012 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2002 | 2002 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2002 | 2002 |
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IT Decision Makers and Key Stakeholders at Central Pattana
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Central Pattana Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Central Pattana Technographics
Central Pattana is a Construction and Real Estate organization based in Thailand,
with around 6120 employees and annual revenues of $1.54 billion.
Central Pattana operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Microsoft 365 and Line BCRM,
covering areas like ERP Financial, Collaboration and CRM, Sales Engagement.
Central Pattana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Lexicon.
Central Pattana recently adopted applications including
Line BCRM in 2023, Amazon EC2 in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Central Pattana’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Central Pattana’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Central Pattana technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.