Audubon, 19403, PA,
United States
CertaPro Painters Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CertaPro Painters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 CertaPro Painters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CertaPro Painters has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Hyrell Applicant Tracking System for Applicant Tracking System in 2017, AdRoll for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CertaPro Painters is running and its propensity to invest more and deepen its relationship with Intuit , Hyrell , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CertaPro Painters revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CertaPro Painters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | x | 2013 | 2013 |
In 2013, CertaPro Painters implemented Intuit Quickbooks Enterprise as an ERP Financial application to centralize job-level accounting and corporate bookkeeping. The Intuit Quickbooks Enterprise deployment was used to record transactional detail across projects, with entries made for each job, credit card transaction, paint invoice, written check, and other applicable charges.
The implementation mapped core financial modules to business workflows, including accounts payable, accounts receivable, general ledger, and bank reconciliation processes. Configuration emphasized transaction-level posting and invoice auditing to ensure each paint job and vendor charge was reflected in Intuit Quickbooks Enterprise and tied to job costing and invoice workflows.
Integrations and operational coverage included reconciliation of data between Lotus Notes and Intuit Quickbooks Enterprise as part of the monthly close, and regular audits of paint bills, bank statements, and credit card statements. Operational ownership sat with accounting and finance teams who performed day to day bookkeeping and monthly close activities across corporate financial operations.
Governance focused on a formal month end due diligence routine to close out each month, balancing Lotus Notes to QuickBooks, auditing paint invoices, and validating bank and credit card activity as part of established close checklists. The workstream documented transaction entry standards, audit procedures, and month end responsibilities to maintain consistent financial records in the ERP Financial system.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hyrell | Legacy | Hyrell Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 CertaPro Painters implemented the Hyrell Applicant Tracking System as its Applicant Tracking System to support franchise-level hiring across the company. The deployment targeted franchise owners and local hiring managers, aligning the application name Hyrell Applicant Tracking System with CertaPro’s need to coordinate contractor recruitment for residential and commercial painting services.
The implementation emphasized core Applicant Tracking System capabilities, including centralized job posting and requisition management, candidate intake and resume management, configurable screening and routing workflows, interview scheduling and candidate communication templates. Configuration work focused on standardizing job templates for contractor roles and automating candidate status transitions to reduce manual tracking by franchise staff.
Operational coverage extended across CertaPro’s franchise network in the United States, with franchise co owner Serge Nadeau cited as a local user of the system. Business functions impacted included franchise HR activities, local hiring manager operations, and field resource coordination, consolidating recruiting activity that had previously been fragmented at the franchise level.
Governance was centered on standardized hiring workflows and shared templates to enforce consistent recruitment practices across franchises, with local approval steps retained for each franchise owner. The narrative presents Hyrell Applicant Tracking System as the platform used to centralize applicant workflows and candidate communication for CertaPro Painters franchisees.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, CertaPro Painters deployed AdRoll on their website. AdRoll is used as a Digital Advertising Platform to enable site retargeting and programmatic display advertising across their web properties.
The implementation centered on embedding the AdRoll site tag to capture behavioral signals and create audience cohorts. Within AdRoll the team configured audience segmentation, campaign management, creative management, and conversion tracking to support remarketing and prospecting campaign workflows.
Operational ownership was placed with marketing, with digital advertising and demand generation teams executing campaign setup and optimization. The deployment is scoped to the corporate website and directly supports customer acquisition and remarketing business functions.
Governance aligned to marketing operations covers audience tagging standards, cookie consent alignment, and campaign approval workflows, positioning AdRoll as the primary Digital Advertising Platform for web-based advertising at CertaPro Painters.
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Marketing Automation | CRM |
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2021 | 2021 |
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