AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Chain Reaction Cycles Tech Stack and Enterprise Applications

Chain Reaction Cycles ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Cloud ERP ERP Financial ERP n/a 2016 2017
In 2016, Chain Reaction Cycles implemented Oracle Cloud ERP. The Oracle Cloud ERP deployment targeted core finance and accounting operations, operating under the ERP Financial category, and centralized transactional processing for accounts payable, accounts receivable, general ledger and fixed assets. Configuration emphasis centered on Oracle Fusion Cloud Financials capabilities including general ledger configuration, accounts payable automation, receivables invoicing, fixed asset management, cash management and financial reporting. The rollout encompassed configuration of chart of accounts, period close sequencing, role based security and automated workflows to standardize month end and supplier invoice processing. An Oracle Fusion Cloud Financials Lead coordinated the implementation and governance, establishing financial control points, change control for configuration and handover processes to the in house finance team.
Payment Processing ERP 2016 2016
Payment Processing ERP 2020 2020
Chain Reaction Cycles Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, Chain Reaction Cycles deployed Microsoft 365 as its Collaboration platform. The company uses Microsoft 365 on its public website and across corporate users in the United Kingdom, provisioning a single Microsoft 365 tenant to centralize collaboration for merchandising, customer service, operations, and marketing. The implementation focused on cloud hosted user identities and subscription based license management. The deployment leveraged core Collaboration capabilities including Exchange Online for email and calendaring, SharePoint Online for intranet and content management, Microsoft Teams for meetings and real time communication, and OneDrive for Business for file sync and sharing, configured using standard tenant level administration. Governance emphasized centralized user provisioning and administrative roles within Microsoft 365, mailbox and document access controls aligned to retail workflows, and phased service rollouts to user groups to manage adoption. Operational coverage centered on the UK corporate organization and the company website, with configuration and access controls scoped to business functions rather than external systems.
Collaboration Collaboration 2020 2020
Chain Reaction Cycles eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Commerce Platform ( ex ATG Web Commerce ) eCommerce eCommerce Cloud Mobilizd 2017 2017
In 2017 Chain Reaction Cycles deployed Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce, establishing an enterprise grade store to centralize its international online sales. Cloud Mobilizd led the implementation and built a World Class store environment to enable CRC to take total control of its international ecommerce business. The implementation was scoped to support CRC’s multi country storefront strategy and global commerce operations. Functional capabilities implemented on Oracle Commerce Platform ( ex ATG Web Commerce ) included storefront and catalog management, multi currency pricing and localized merchandising, checkout workflows and customer account management, and order management workflows consistent with an enterprise eCommerce platform. Configuration work emphasized internationalization and currency handling to support 15 currencies and localized assortments. Merchandising controls and site configuration were used to enable differentiated promotions and regional storefront experiences. Operational coverage extended across CRC’s international ecommerce organization, merchandising and operations teams, supporting trading in 100+ countries and centralized global site management. Governance was reoriented toward a single platform ownership model with Cloud Mobilizd providing implementation and configuration services to standardize ecommerce processes and controls. The rollout positioned Chain Reaction Cycles as a world class online retailer and supported its expansion to become the World’s Largest Online Bike store with reported growth to £200m revenue.
Personalization and Product Recommendations eCommerce 2013 2013
Chain Reaction Cycles CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Engagement CRM 2018 2018
Customer Experience CRM 2017 2017
Customer Support CRM 2024 2024
Data Management Platform CRM 2021 2021
Digital Advertising Platform CRM 2018 2018
Marketing Automation CRM 2020 2020
Partner Relationship Management CRM 2020 2020
Chain Reaction Cycles ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2013 2013
Chain Reaction Cycles IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2011 2011
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Chain Reaction Cycles

First Name Last Name Title Function Department Email Phone
Financial Controller Director Finance
Head Of Buying - Hard Goods Director Procurement
System Administrator Manager IT
Buyer, Procurement Manager Procurement
Senior Store Manager Manager Operations
Sourcing Manager Manager Procurement
Assistant Store Manager (Retail) Manager Operations
IT Support Engineer Manager IT

Apps Being Evaluated by Chain Reaction Cycles Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Chain Reaction Cycles IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Chain Reaction Cycles digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Chain Reaction Cycles Technographics
Chain Reaction Cycles is a Retail organization based in United Kingdom, with around 173 employees and annual revenues of $9.0 million.
Chain Reaction Cycles operates a diverse technology stack with applications such as Oracle Cloud ERP, Microsoft 365 and Oracle Commerce Platform ( ex ATG Web Commerce ), covering areas like ERP Financial, Collaboration and eCommerce.
Chain Reaction Cycles has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle and Microsoft.
Chain Reaction Cycles recently adopted applications including FreshDesk Customer Support in 2024, Melissa Unison in 2021 and Adyen in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Chain Reaction Cycles’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Chain Reaction Cycles’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Chain Reaction Cycles technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.