Channel 4
124 - 126 Horseferry Rd,
London, SW1P 2TX,
United Kingdom
London, SW1P 2TX,
United Kingdom
44 20 7396-4444
Media
Channel 4 Technographics
Channel 4 Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Channel 4 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1197 Channel 4 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Channel 4 has purchased the following applications: Oracle e-Business Suite Accounts Payable for AP Automation in 2018, Oracle E-Business Suite HRMS for Core HR in 2018, FreeWheel Demandsuite for Agency Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Channel 4 is running and its propensity to invest more and deepen its relationship with Oracle , BasWare , Sage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Channel 4 revenues, which have grown to $1.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Channel 4 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Channel 4 Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle e-Business Suite Accounts Payable | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Channel 4 implemented Oracle e-Business Suite Accounts Payable as part of an AP Automation initiative. The deployment was coordinated by Channel 4 Technology within the Corporate Systems team to support Finance, HR and Workspace functions and to align accounts payable processing with the broadcaster's broader applications and platform delivery efforts.
Oracle e-Business Suite Accounts Payable was implemented alongside oversight of related financial modules including General Ledger, Accounts Receivable, iExpenses, Cash Management, Fixed Assets and AME, with shared HR touchpoints. Configuration work emphasized accounts payable workflows such as invoice capture and processing, three way matching and supplier master management, while functional design and CEMLI governance addressed required customizations and extension control.
The implementation included management of integrations in and out of Oracle, working with third party vendors and non-Oracle systems where required, and incorporating SaaS product integration experience into integration patterns. Operational coverage extended to Channel 4 locations in London HFR and Leeds, with the Corporate Systems team providing technical and functional support to the user community across Finance, HR and Workspace.
Delivery followed full project lifecycle activities, from business requirements and high level solution design through build, system and user acceptance testing, and implementation. Governance responsibilities within the program included stakeholder engagement, documentation of business and technical solutions, escalation management and knowledge sharing to support ongoing support and incremental enhancements.
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AP Automation | ERP Financial Management |
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2015 | 2015 |
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AR Automation | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite HRMS | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, Channel 4 implemented Oracle E-Business Suite HRMS to centralize Core HR capabilities within its Corporate Systems team. The deployment was executed by the Technology department to support HR and shared finance processes across Channel 4’s online, mobile and media platform operations.
The implementation encompassed Oracle Financial and HR modules, explicitly including General Ledger, Accounts Payable, Accounts Receivable, Advanced Collections, iExpenses, Cash Management, Fixed Assets, AME and shared HR components under Oracle E-Business Suite HRMS. Workstreams targeted Oracle Release 12.1 and required SQL proficiency and familiarity with Oracle base tables and the underlying data model, along with CEMLI design and management to control customizations and maintain system architecture integrity.
Operational scope included oversight and management of integrations in and out of Oracle, and orchestration of data flows between Oracle E-Business Suite HRMS and non Oracle systems where required. The Corporate Systems team delivered functional support across Finance, HR and Workspace functions, with role presence in London HFR and Leeds and liaison with third party vendors for support and development tasks.
Governance and delivery responsibilities emphasized full life cycle project activities from requirements definition through design, build, implementation and testing. Workstreams included documenting business and technical solutions, producing task breakdowns and estimates with Project Managers, conducting system testing and user support, and embedding stakeholder management and escalation discipline into operational workflows.
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Employee Experience | HCM |
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2020 | 2020 |
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Employee Self Service | HCM |
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2018 | 2019 |
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Payroll | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Channel 4 implemented FreeWheel Demandsuite as a core Agency Management capability for its digital advertising operations. The deployment targeted the Channel 4 website and was positioned to centralize ad campaign control and inventory allocation across the broadcaster's online properties in the United Kingdom.
FreeWheel Demandsuite was configured to support standard Agency Management workflows, including campaign trafficking, inventory scheduling, prioritization and yield management, and consolidated reporting for commercial teams. Configuration emphasized functional modules common to the category, such as campaign lifecycle management, creative mapping, and reporting dashboards to support sales and ad operations processes.
The implementation integrated directly with the Channel 4 website to enable ad decisioning and deliver ads across video and display placements on site. Operational ownership was aligned to advertising operations, commercial sales, and programmatic teams, with the platform serving as the execution layer for booked campaigns and sold inventory.
Governance and workflow adjustments accompanied the rollout, with standardized trafficking procedures and centralized campaign governance introduced to coordinate between sales, operations, and revenue oversight. FreeWheel Demandsuite serves as Channel 4 Agency Management infrastructure for campaign orchestration and digital inventory control.
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Business Process Management | ERP Services and Operations |
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2009 | 2009 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2002 | 2002 |
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2023 | 2024 |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2008 | 2008 |
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Tag Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2009 | 2009 |
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EPM | EPM |
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2009 | 2009 |
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Financial Consolidation and Close | EPM |
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2009 | 2009 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2022 | 2022 |
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Identity and Access Management (IAM) | CyberSecurity |
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2013 | 2013 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Workplace & Communications MSP, Security MSP | Managed Services Provider (MSP) |
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2006 | 2006 |
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IT Decision Makers and Key Stakeholders at Channel 4
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Channel 4 Executives
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FAQ - APPS RUN THE WORLD Channel 4 Technographics
Channel 4 is a Media organization based in United Kingdom,
with around 1197 employees and annual revenues of $1.38 billion.
Channel 4 operates a diverse technology stack with applications such as
Oracle e-Business Suite Accounts Payable, Oracle E-Business Suite HRMS and FreeWheel Demandsuite,
covering areas like AP Automation, Core HR and Agency Management.
Channel 4 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and FreeWheel, A Comcast Company.
Channel 4 recently adopted applications including
Easyence Audience in 2023, Invicti (formerly Netsparker) in 2022 and Acxiom Customer Intelligence Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Channel 4’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Channel 4’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Channel 4 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.