Louisville, 40222, KY,
United States
Churchill Downs Technographics
Churchill Downs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Churchill Downs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5660 Churchill Downs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Churchill Downs has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2013, MicroStrategy ONE Analytics for Analytics and BI in 2009, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Churchill Downs is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Churchill Downs revenues, which have grown to $2.46 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Churchill Downs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CDI’s history is well known. Its namesake racetrack, Churchill Downs, in Louisville, Ky., opened in 1875 and during its inaugural race meeting featured two races, the Kentucky Derby and Kentucky Oaks, which still highlight Churchill Downs’ live racing calendar today. Today, the Twin Spires still proudly reign over Churchill Downs’ homestretch, and Kentucky Derby champions race by these architectural features turned trademarks on their way to the finish line, the Winner’s Circle and the history books. As the Kentucky Derby legacy has evolved over 130-plus years, so has CDI’s stable of businesses. The publicly traded company has evolved from one world-famous venue in Central Kentucky to the United States’ premier racing, gaming and entertainment company.
Churchill Downs Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Churchill Downs implemented Microsoft Dynamics GP as its ERP Financial application to centralize core finance and billing workflows. The Microsoft Dynamics GP deployment supported finance and treasury functions responsible for wagering activity settlements and customer service charge billing across the organization.
Within the Microsoft Dynamics GP environment Churchill Downs configured accounts receivable and billing capabilities to prepare monthly billing of wagering activity and service charges to business customers. The implementation encompassed settlement services for third party customers, processing payments through the company settlement system, and recording journal entries to the general ledger to support month end close. Operational processes implemented included creation of accounts receivable aging reports and ad hoc reporting, communication workflows with third parties for reconciliation and collection activity, and reconciliation of the settlement system to the general ledger. The project also contributed to the transition of service charge billings from Great Plains to the Cash Management system, reflecting an internal shift of billing flows and cash management controls within the ERP Financial landscape.
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ERP Financial | ERP Financial Management |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2009 | 2018 |
In 2009, Churchill Downs implemented MicroStrategy ONE Analytics, deploying MicroStrategy 9 reporting and analysis capabilities to support its online wagering system in the Analytics and BI category. The engagement was positioned to centralize reporting and CRM analytics, aligning business reporting needs with the wagering operational stack and CRM function led by the Senior Director of CRM.
The implementation focused on enterprise reporting, ad hoc analysis, and web-based dashboards, using MicroStrategy ONE Analytics to surface interactive reports and self-service capabilities for business users. MicroStrategy's intuitive Web interface and user productivity features were emphasized to reduce report creation effort and broaden access to analytic content across operational teams.
Integrations were completed with existing wagering and CRM systems to enable end-to-end reporting from transactional sources to business-facing dashboards, preserving source connectivity for online wagering data and CRM datasets. Operational coverage included CRM and business user groups responsible for customer insights and wagering performance reporting, with analytics delivered through a centralized semantic layer and scheduled distribution of reports.
Governance and rollout emphasized business user empowerment and product suite completeness, with configuration of role-based access and a governed metadata layer to maintain consistency of metrics and definitions. Churchill Downs reported that MicroStrategy's reporting capabilities saved substantial time on report creation, supporting faster analysis and broader distribution of analytic results.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Churchill Downs implemented Microsoft 365 for Collaboration. Churchill Downs uses Microsoft 365 on their website and across enterprise communications to standardize document sharing and team collaboration. The deployment is a cloud hosted Microsoft 365 tenant that consolidates collaboration services under a single vendor platform.
The Microsoft 365 implementation aligns with Collaboration category capabilities, including cloud email and calendaring, document libraries and intranet portals, file sync and sharing, and team conferencing and messaging for cross functional coordination. Administration is managed at the tenant level with role based access controls and information classification workflows to support corporate, marketing and venue operations. Identity and access management is provided through Microsoft identity services to enable single sign on and conditional access, while content governance and compliance controls are applied to manage retention and external sharing in line with enterprise collaboration policies.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Churchill Downs
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Churchill Downs Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||