Cinemark
3900 Dallas Pkwy,
Plano, 75093, TX,
United States
Plano, 75093, TX,
United States
1 972-665-1000
Leisure and Hospitality
Cinemark Technographics
Cinemark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cinemark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17500 Cinemark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cinemark has purchased the following applications: Workday Financial Management for ERP Financial in 2021, Thomas & Company Verify for Benefits Administration in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cinemark is running and its propensity to invest more and deepen its relationship with Workday , Thomas & Company , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cinemark revenues, which have grown to $3.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cinemark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cinemark Tech Stack and Enterprise Applications
Cinemark ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft ERP | Workday Financial Management | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, Cinemark implemented Workday Financial Management as its ERP Financial platform, centralizing finance operations for its U.S. theater business. The engagement positioned Workday Financial Management as the company wide ledger and core accounting backbone across corporate and site level financial activities.
The implementation concentrated on core financial modules typical of ERP Financial systems, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and cash management. Configuration work emphasized a standardized chart of accounts, period close orchestration, and shared reporting constructs to align decentralized theater finance teams and streamline month end workflows.
Cinemark migrated transactional and master data from Oracle PeopleSoft ERP into a Workday cloud tenant to establish a single SaaS financial record. The deployment included integration patterns to consolidate site revenue feeds and procurement touchpoints into the centralized ledger, enabling unified transaction posting and statutory and management reporting.
Governance focused on centralized finance process standardization, phased rollout and change control for chart of accounts and close procedures, with training and controller oversight across accounting, treasury and controllership functions. Cinemark U.S.A. was reported by the vendor among new core financial customers in Q2, reflecting continued momentum in core financial deployments.
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Cinemark HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thomas & Company | Legacy | Thomas & Company Verify | Benefits Administration | HCM | n/a | 2019 | 2019 |
In 2019, Cinemark directed internal and external verifiers to use Thomas & Company Verify for employment and wage verifications, assigning company code CINE15 as the official identifier. Thomas & Company Verify is documented as the standard application supporting Cinemark's Benefits Administration processes for employment and wage verification, with request handling documented to deliver immediate or 24 to 48 hour turnaround for verification responses.
The implementation centers on employment and wage verification workflows within human resources and verifier processes, including request intake, verifier access and authorization, and automated response handling aligned to stated turnaround windows. Cinemark's documentation instructs verifiers to use Thomas & Company Verify as the operational verification channel, establishing process governance that centralizes employment verification routing and response timing under the Benefits Administration workflow, and framing how HR and payroll related verification requests are processed.
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Time and Attendance | HCM |
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2011 | 2011 |
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Workforce Management | HCM |
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2011 | 2011 |
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Workforce Scheduling | HCM |
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2010 | 2010 |
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Cinemark Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Cinemark implemented Microsoft 365 as its Collaboration platform. The deployment established Microsoft 365 to support corporate communication and document collaboration across the organization, and Cinemark is using Microsoft 365 on their website.
The Microsoft 365 implementation encompassed standard collaboration capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for real-time chat and meetings, OneDrive for personal file storage, and the Office productivity applications. These functional modules provided email, document collaboration, team workspace, and synchronous meeting capabilities consistent with the Collaboration category.
Operationally the environment was provisioned as a centralized, cloud-hosted tenant with role-based administration, centralized policy and compliance controls, and multi-device access to support corporate and operational staff. Governance emphasis included tenant-level administration, user provisioning workflows, and retention and access controls to align collaboration behavior with organizational IT policy.
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Cinemark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Cinemark ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Cinemark PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Cinemark IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Cinemark CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Cinemark
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President Operations | VP | Operations | |
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Regional HR Manager / Employee Relations | Manager | HR | |
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Director of Payroll & Workforce Technology | Director | HR | |
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VP Workforce Management | VP | HR | |
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Chief Operating Officer and Chief Financial Officer | CXO | Finance | |
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Vice President - International IT | VP | IT | |
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Apps Being Evaluated by Cinemark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cinemark IT executives and key decision makers. This section highlights Cinemark's latest recorded technology evaluations, including Accruent Lucernex for Lease Management on 2024-07-16 and SAP Concur Expense for Expense Management on 2024-06-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cinemark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-07-16 | Cinemark | Evaluated | Accruent | Accruent Lucernex | Lease Management | ERP Services and Operations |
| 2024-06-28 | Cinemark | Evaluated | SAP | SAP Concur Expense | Expense Management | ERP |
FAQ - APPS RUN THE WORLD Cinemark Technographics
Cinemark is a Leisure and Hospitality organization based in United States,
with around 17500 employees and annual revenues of $3.30 billion.
Cinemark operates a diverse technology stack with applications such as
Workday Financial Management, Thomas & Company Verify and Microsoft 365,
covering areas like ERP Financial, Benefits Administration and Collaboration.
Cinemark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Thomas & Company and Microsoft.
Cinemark recently adopted applications including
Iterable Platform in 2024, Workday Financial Management in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cinemark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cinemark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cinemark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.