Circana
203 North LaSalle Street, Suite 1500,
Chicago, 60601, IL,
United States
Chicago, 60601, IL,
United States
1 312-726-1221
Media
Circana Technographics
Circana Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Circana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6400 Circana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Circana has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2011, UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2010, Zoominfo Chat for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Circana is running and its propensity to invest more and deepen its relationship with Oracle , SAP , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Circana revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Circana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Circana Tech Stack and Enterprise Applications
Circana ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, Circana implemented Oracle E-Business Suite as an ERP Financial platform to centralize corporate accounting, consolidation, and international month-end close processes. Oracle E-Business Suite was provisioned to support the companywide finance function and to drive standardized financial reporting workflows across domestic and international operations.
The implementation emphasized core financial modules, including General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, cash and bank accounting, and consolidation accounting. Configuration focused on supporting GAAP-compliant close procedures, balance sheet reconciliations, variance analysis, and preparation of MD&A supporting schedules, aligning system-led posting rules and period close automation with established accounting controls.
Operational coverage included Corporate Accounting, the Controller s Group, centralized consolidation teams, and finance business partners across regions, with the system used to produce external reporting packages and to support annual financial audits. Functional responsibilities reflected in system use included monthly close execution, account reconciliation workflows, income statement and balance sheet analysis, and support for the budget preparation process.
Governance and process changes were reflected in documented accounting procedures and accounting memos maintained alongside system configurations, explicit control points for reconciliations and audit work papers, and role-based access to financial ledgers and reporting. Circana Oracle E-Business Suite ERP Financial served as the backbone for standardized accounting operations, enabling consistent audit support and consolidated financial reporting.
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ERP Financial | ERP |
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2022 | 2023 |
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Expense Management | ERP |
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2010 | 2010 |
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Circana HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2010 | 2010 |
In 2010, Circana implemented UKG Pro Recruiting (ex UltiPro Recruiting) as its primary Recruiting,Applicant Tracking System and deployed the application to publish openings on its public careers page. The implementation is visible through the company careers URL that uses UKG Pro Recruiting on their website, reflecting use of the vendor-hosted recruiting front end for candidate-facing job listings. Circana operates in the Media sector, with approximately 6,400 employees and reported revenue of 1700000000 which framed the scale and operational requirements for the deployment.
UKG Pro Recruiting (ex UltiPro Recruiting) was configured to support core applicant tracking workflows, including online requisition creation and publishing, candidate application intake, résumé parsing and staging, screening queues, interview scheduling, and offer workflow orchestration. Configuration emphasis was placed on recruiter and hiring manager interfaces, requisition approval routing, and career site job board provisioning consistent with Recruiting,Applicant Tracking System functional expectations.
The deployment integrated the vendor-hosted job board into Circana's public careers page to enable direct candidate submissions into UKG Pro Recruiting. Operational coverage focused on Talent Acquisition and HR teams, with governance controls implemented around requisition approvals, interview stage progression, and recruiter handoffs to standardize hiring workflows across hiring managers and recruiting staff.
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2014 | 2014 |
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Circana AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023 Circana implemented Zoominfo Chat to provide website-based conversational engagement, aligning the deployment with the Chatbots and Conversational AI category. Zoominfo Chat is embedded on circana.com as the primary conversational touchpoint for visitor engagement and inquiry capture.
The implementation focuses on conversation workflows and real-time qualification, using the Zoominfo Chat widget and conversational scripting to route inquiries and capture contextual visitor data. Configuration work emphasized lead capture fields and multi-step dialogues consistent with Chatbots and Conversational AI capabilities, with content and script edits managed through the Zoominfo Chat authoring interface.
Operational ownership rests with digital marketing and demand generation teams, with the deployment scoped to the public website and intended to support marketing and sales functions. Governance centers on conversational content versioning and script approval processes to maintain messaging consistency across the site, with ongoing tuning performed by marketing operations and site analytics teams.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Circana Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Analytics and BI | Analytics and BI |
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2005 | 2005 |
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Circana Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Event Management | Collaboration |
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2016 | 2016 |
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Circana Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Circana CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Circana ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Remote Monitoring and Management | ITSM |
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2024 | 2024 |
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Circana SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Performance Management | SPM |
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2021 | 2021 |
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Circana TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2021 | 2021 |
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Circana IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Database Management | IaaS |
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2014 | 2014 |
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Database Management | IaaS |
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2013 | 2013 |
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Circana CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Circana
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President, Chief People Officer, Human Resources | CXO | HR | |
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VP Global Training and Development | VP | HR | |
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Director Talent Acquisition | Director | HR | |
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Vice President, Human Resources | VP | HR | |
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HR Director - Talent Acquisition- Operations | Director | HR | |
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Director, Compensation & HRIS | Director | HR | |
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SVP Strategic Analytics | VP | IT | |
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EVP Shopper Analytics, Consumer & Shopper Marketing | VP | Marketing | |
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Vice President - Business Technology | VP | IT | |
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Chief Information Officer | CXO | IT | |
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SVP Controller | VP | Finance | |
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VP, Corporate Travel & Meeting Services | VP | Operations | |
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Corporate Director Finance | Director | Finance | |
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Director of Accounting & Transaction Services | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Executive Vice President, Corporate Strategy and Development | VP | Finance | |
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President of the Americas and Global Strategy | CXO | Finance | |
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Travel Operations Manager | Manager | Operations | |
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Finance Director | Director | Finance | |
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Director - Finance P&A | Director | Finance | |
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Technology Director - Senior Hadoop Designer | Director | IT | |
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Director, Big Data Engineering | Director | IT | |
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Director of Technology Big Data | Director | IT | |
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Senior Hadoop Big Data Architect | Manager | IT | |
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Apps Being Evaluated by Circana Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Circana IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Circana digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Circana Technographics
Circana is a Media organization based in United States,
with around 6400 employees and annual revenues of $1.70 billion.
Circana operates a diverse technology stack with applications such as
Oracle E-Business Suite, UKG Pro Recruiting (ex UltiPro Recruiting) and Zoominfo Chat,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
Circana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, UKG and Zoominfo.
Circana recently adopted applications including
Olark Live Chat in 2024, Cisco Webex Meetings in 2024 and Acoustic Analytics (formerly IBM Tealeaf) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Circana’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Circana’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Circana technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.