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Citi Mexico
Location
Prolongacion Reforma 1196 Col.,
Santa Fe, 5348,
Mexico
Website
https://www.citigroup.com/mx/
Phone
n/a
Artw industry
Banking and Financial Services
Employee
Revenue

Citi Mexico Technographics

Citi Mexico Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Citi Mexico and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Citi Mexico employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Citi Mexico has purchased the following applications: CitiDirect Card Management System for Digital Banking in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2023, Vimeo Online Video Editor for Video Editing in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Citi Mexico is running and its propensity to invest more and deepen its relationship with Citigroup , Cisco Systems , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Citi Mexico revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citi Mexico intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Citi Mexico Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Citigroup Legacy CitiDirect Card Management System Digital Banking ERP Services and Operations n/a 2023 2023
In 2023, Citi Mexico deployed the CitiDirect Card Management System as part of its Digital Banking channel. The CitiDirect Card Management System is implemented on the corporate website to deliver card management and customer self-service flows for retail and commercial card customers in Mexico, and the deployment is a web deployment configured to surface card lifecycle functions within the online banking front end. Functional modules implemented include card issuance and provisioning, account controls and limits, authorization controls, dispute intake and case management, and customer self-service workflows, consistent with Digital Banking card management capabilities. Integrations use API-based interfaces to connect card lifecycle events with core banking systems, payment processing engines, authentication and session management components, and customer service platforms. Governance is structured around role-based access control, audit logging, and regulatory compliance controls, with operational ownership distributed across card operations, digital channels, and customer service teams.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2023 2023
Collaboration Collaboration 2017 2017
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Vimeo Legacy Vimeo Online Video Editor Video Editing Content Management n/a 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Analytics CRM 2014 2014
Customer Data Platform CRM 2016 2016
Customer Experience CRM 2021 2021
Customer Experience, Customer Analytics CRM 2024 2024
Data Management Platform CRM 2023 2023
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2025 2025
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2012 2012
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2014 2014
Tag Management CRM 2020 2020
Tag Management CRM 2020 2020
Tag Management CRM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2024 2024
Governance, Risk and Compliance TRM 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
API Management PaaS 2024 2024
Apps Development PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2023 2023
Domain Name System (DNS) IaaS 2019 2019
Servers, Storage and Networking IaaS 2014 2014
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Email Gateways (SEGs) CyberSecurity 2012 2012
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
Secure Web Gateways (SWG) CyberSecurity 2011 2011
IT Decision Makers and Key Stakeholders at Citi Mexico
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Citi Mexico Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Citi Mexico Technographics

Citi Mexico is a Banking and Financial Services organization based in Mexico, with around 3000 employees and annual revenues of $500.0 million.

Citi Mexico operates a diverse technology stack with applications such as CitiDirect Card Management System, Cisco Webex Meetings and Vimeo Online Video Editor, covering areas like Digital Banking, Audio Video and Web Conferencing and Video Editing.

Citi Mexico has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Citigroup, Cisco Systems and Vimeo.

Citi Mexico recently adopted applications including InMobi in 2025, Glassbox in 2024 and OneTrust Cookie Consent in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Citi Mexico’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Citi Mexico’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Citi Mexico technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.