San Francisco, 94104, CA,
United States
Clearbit, a HubSpot Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Clearbit, a HubSpot Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Clearbit, a HubSpot Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clearbit, a HubSpot Company has purchased the following applications: Appcues for Digital Adoption in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Clozd for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clearbit, a HubSpot Company is running and its propensity to invest more and deepen its relationship with Appcues , Drift , Clozd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clearbit, a HubSpot Company revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clearbit, a HubSpot Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clozd | Legacy | Clozd | Analytics and BI | Analytics and BI | n/a | 2022 | 2023 |
In 2022, Clearbit, a HubSpot Company, deployed Clozd within its Analytics and BI stack to capture structured win loss and retention intelligence. The deployment targeted guidance for product roadmap decisions and reducing churn across global markets including EMEA, APAC, and Latin America.
Clozd's implementation focused on conducting win loss and retention interviews and synthesizing qualitative buyer feedback into consolidated insights. Clearbit configured Clozd to support recurring interview cycles and centralized reporting, enabling product managers and retention teams to access buyer empathy data for roadmap prioritization and retention playbooks.
Operational coverage centered on product management and customer success functions, where Clozd outputs were used to align feature prioritization with identified churn drivers. The rollout emphasized cross regional application, with interview programs and insight consumption integrated into EMEA, APAC, and Latin America retention strategies.
Governance formalized a closed loop from interview findings to product and retention workflows, establishing how buyer intelligence informed prioritized feature work and retention interventions. The case study attributes roughly a 10 percent quarter over quarter improvement in gross revenue retention to Clozd driven insights.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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