San Francisco, 94104, CA,
United States
Clearbit, a HubSpot Company Technographics
Clearbit, a HubSpot Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Clearbit, a HubSpot Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Clearbit, a HubSpot Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clearbit, a HubSpot Company has purchased the following applications: Appcues for Digital Adoption in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Clozd for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clearbit, a HubSpot Company is running and its propensity to invest more and deepen its relationship with Appcues , Drift , Clozd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clearbit, a HubSpot Company revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clearbit, a HubSpot Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Clearbit, a HubSpot Company Tech Stack and Enterprise Applications
Clearbit, a HubSpot Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2018 | 2018 |
In 2018, Clearbit, a HubSpot Company implemented Appcues on its website to support Digital Adoption for its web-facing product experiences. The deployment of Appcues is focused on delivering on-site guidance and self-serve onboarding across Clearbit web properties, using the Appcues platform to create contextual flows tied to user behavior. Appcues is used to author and serve interactive product tours, modals, and tooltips, leveraging built-in segmentation and event triggers common to Digital Adoption solutions to target specific user cohorts and lifecycle stages. The implementation is delivered via a client-side snippet embedded in Clearbit web pages, enabling runtime rendering of Appcues flows without a backend application change. Operational ownership is aligned with product and growth channel teams, who manage flow configuration, content versioning, and staged rollouts through Appcues authoring and release controls, establishing governance for who can publish and iterate on onboarding experiences.
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Clearbit, a HubSpot Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Clearbit, a HubSpot Company implemented Drift AI Chatbot on its public website to provide real-time visitor engagement. The Drift AI Chatbot was deployed as Clearbit’s Chatbots and Conversational AI solution to automate initial lead qualification, answer product and pricing questions, and surface self-service resources for prospective buyers. The implementation used web-embedded chat delivery with browser session handling to capture conversational context and route interactions.
Configuration work focused on conversational workflows, qualification playbooks, intent-driven message paths, and routing rules to escalate qualified conversations to sales and marketing contacts. Operational scope centered on website-facing acquisition and demand generation touchpoints, with governance defined through role-based access to conversation playbooks, handover policies for live agent escalation, and regular script review cycles managed by marketing operations. Drift AI Chatbot was referenced repeatedly across customer-facing pages to unify conversational handling under the Chatbots and Conversational AI capability for Clearbit’s marketing and sales functions.
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Clearbit, a HubSpot Company Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clozd | Legacy | Clozd | Analytics and BI | Analytics and BI | n/a | 2022 | 2023 |
In 2022, Clearbit, a HubSpot Company, deployed Clozd within its Analytics and BI stack to capture structured win loss and retention intelligence. The deployment targeted guidance for product roadmap decisions and reducing churn across global markets including EMEA, APAC, and Latin America.
Clozd's implementation focused on conducting win loss and retention interviews and synthesizing qualitative buyer feedback into consolidated insights. Clearbit configured Clozd to support recurring interview cycles and centralized reporting, enabling product managers and retention teams to access buyer empathy data for roadmap prioritization and retention playbooks.
Operational coverage centered on product management and customer success functions, where Clozd outputs were used to align feature prioritization with identified churn drivers. The rollout emphasized cross regional application, with interview programs and insight consumption integrated into EMEA, APAC, and Latin America retention strategies.
Governance formalized a closed loop from interview findings to product and retention workflows, establishing how buyer intelligence informed prioritized feature work and retention interventions. The case study attributes roughly a 10 percent quarter over quarter improvement in gross revenue retention to Clozd driven insights.
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Clearbit, a HubSpot Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Clearbit, a HubSpot Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Clearbit, a HubSpot Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Clearbit, a HubSpot Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Clearbit, a HubSpot Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Clearbit, a HubSpot Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Clearbit, a HubSpot Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Clearbit, a HubSpot Company
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Apps Being Evaluated by Clearbit, a HubSpot Company Executives
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