List of Clozd Customers
Since 2010, our global team of researchers has been studying Clozd customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Clozd for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Clozd for Analytics and BI include: Community Brands, a United States based Professional Services organisation with 2000 employees and revenues of $400.0 million, AuditBoard, a United States based Professional Services organisation with 600 employees and revenues of $200.0 million, Clearbit, a HubSpot Company, a United States based Professional Services organisation with 120 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using Clozd, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Clozd customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AuditBoard | Professional Services | 600 | $200M | United States | Clozd | Clozd | Analytics and BI | 2022 | n/a |
In 2022, AuditBoard implemented Clozd as an Analytics and BI initiative to capture win loss intelligence and surface gaps in communicating ROI and value. The program centered on structured win loss interviews and analysis to identify recurring value messaging failures across deals.
AuditBoard used Clozd to formalize a value framework, build playbooks, and drive targeted sales enablement changes. Implemented capabilities included standardized interview templates, thematic analysis workflows, and a centralized insights repository that informed sales content and product prioritization. Clozd was used as the system of record for win loss findings and enablement artifacts.
Rollout and governance focused on operationalizing findings across sales and product teams, changing qualification and messaging workflows and feeding product feedback loops. AuditBoard reported a sustained improvement in win rates, including a greater than five percentage point increase for a previously struggling product, demonstrating that Clozd driven win loss analysis informed concrete sales and product actions.
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Clearbit, a HubSpot Company | Professional Services | 120 | $25M | United States | Clozd | Clozd | Analytics and BI | 2022 | n/a |
In 2022, Clearbit, a HubSpot Company, deployed Clozd within its Analytics and BI stack to capture structured win loss and retention intelligence. The deployment targeted guidance for product roadmap decisions and reducing churn across global markets including EMEA, APAC, and Latin America.
Clozd's implementation focused on conducting win loss and retention interviews and synthesizing qualitative buyer feedback into consolidated insights. Clearbit configured Clozd to support recurring interview cycles and centralized reporting, enabling product managers and retention teams to access buyer empathy data for roadmap prioritization and retention playbooks.
Operational coverage centered on product management and customer success functions, where Clozd outputs were used to align feature prioritization with identified churn drivers. The rollout emphasized cross regional application, with interview programs and insight consumption integrated into EMEA, APAC, and Latin America retention strategies.
Governance formalized a closed loop from interview findings to product and retention workflows, establishing how buyer intelligence informed prioritized feature work and retention interventions. The case study attributes roughly a 10 percent quarter over quarter improvement in gross revenue retention to Clozd driven insights.
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Community Brands | Professional Services | 2000 | $400M | United States | Clozd | Clozd | Analytics and BI | 2021 | n/a |
In 2021, Community Brands implemented Clozd to scale win-loss interviews across multiple product lines and to surface why deals were won or lost. Clozd was deployed as an Analytics and BI application to provide structured win-loss capture, thematic analysis, and insight distribution to business stakeholders.
The implementation centralized interview administration and analysis capabilities, including systematic interview scheduling, qualitative coding of buyer feedback, and consolidated reporting for stakeholders. Clozd was used to generate insight artifacts that product, marketing, sales, and support teams could consume, supporting cross-functional understanding of buyer drivers and competitive factors.
Operational coverage extended across product teams and go to market organizations, with the program orchestrated to produce repeatable interview cadence and shared dashboards for GTM and product decision making. Module usage was adopted beyond a single team, inferred from the case study, with product and GTM teams using Clozd insight outputs to inform messaging and pricing discussions.
Governance incorporated a centralized repository of win-loss findings and a process for distributing surfaced themes to product, marketing, sales, and support. Outcomes explicitly reported include improved messaging, improved pricing decisions, and strengthened internal collaboration, with Clozd insights being adopted organization wide.
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Buyer Intent: Companies Evaluating Clozd
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