CognoLink
71-81 Whitfield Street,
London, W1T 4HG,
United Kingdom
London, W1T 4HG,
United Kingdom
44 207 268 6600
Consumer Packaged Goods
CognoLink Technographics
CognoLink Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CognoLink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 CognoLink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CognoLink has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Pathwire Mailgun for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CognoLink is running and its propensity to invest more and deepen its relationship with Oracle , Google , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CognoLink revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CognoLink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CognoLink Tech Stack and Enterprise Applications
CognoLink ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, CognoLink implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment addressed core finance and accounting operations under the ERP Financial category for the companys United Kingdom operations.
Implementation focused on canonical financial modules and controls, including general ledger, accounts payable, accounts receivable, fixed assets, cash management, and financial reporting. Configuration work included chart of accounts standardization, period close workflows, journal management, and role based access controls consistent with ERP Financial functional patterns.
Operational scope concentrated on the finance and accounting organization and adjacent procure to pay processes, with governance changes to support centralized ledger administration and audit trail visibility. Rollout emphasized process harmonization across sites in the United Kingdom, with change controls and documented bookkeeping procedures to align operational finance activities to the Oracle NetSuite ERP platform.
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CognoLink Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 CognoLink deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation is observable on the company website, indicating domain-level provisioning and public-facing use of Google Workspace services for corporate communication and collaboration.
Configuration centers on core Google Workspace functionality, including Gmail for corporate email, Google Calendar, Google Drive for file storage, Docs, Sheets, and Slides for document collaboration, and Google Meet for conferencing, all managed through the Google Workspace admin console. These modules enable standard collaboration workflows such as shared document editing, calendar scheduling, and synchronous and asynchronous team communication.
Administrative governance is administered via Google Workspace administrative controls for account provisioning, domain management, and standard security policies including multi-factor authentication and device management, consistent with Collaboration category controls. The CognoLink Google Workspace (Formerly Google G-Suite) Collaboration deployment functions as the primary collaboration layer for the organization, centralizing email, calendaring, and document collaboration.
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CognoLink PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, CognoLink implemented Pathwire Mailgun for Transactional Email on its website. The deployment established Pathwire Mailgun as the primary Transactional Email engine for web-originated messages and customer-facing transactional workflows.
Pathwire Mailgun was configured to leverage standard Transactional Email capabilities, including SMTP relay and a REST API for programmatic sending, hosted template management, and webhook event processing for delivery, bounce, and complaint signals. The implementation centers on the Pathwire Mailgun application to manage sending domains, DNS authentication records, and suppression lists required for reliable transactional delivery.
The integration scope is explicitly the company website, where Pathwire Mailgun handles programmatic sends from web forms and backend order flows, and routes event data back into internal logging and notification processes for operational follow up. Operational ownership spans e-commerce, customer service, and marketing operations, which use the Transactional Email platform to maintain templates and manage incident responses.
Governance and operational processes documented around the deployment include centralized template control, sending domain administration, monitored webhook event streams for bounce and complaint handling, and documented suppression and unsubscribe workflows. Source notes indicate the rollout focused on site-level instrumentation of Pathwire Mailgun rather than a broader enterprise email consolidation effort.
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Transactional Email | PaaS |
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2014 | 2014 |
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CognoLink IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at CognoLink
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder and Chief Executive Officer | CXO | Finance | |
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COO | CXO | Finance | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by CognoLink Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CognoLink IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CognoLink digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CognoLink Technographics
CognoLink is a Consumer Packaged Goods organization based in United Kingdom,
with around 500 employees and annual revenues of $100.0 million.
CognoLink operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Pathwire Mailgun,
covering areas like ERP Financial, Collaboration and Transactional Email.
CognoLink has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Sinch.
CognoLink recently adopted applications including
Amazon EC2 in 2018, Oracle NetSuite ERP in 2015 and Pathwire Mailgun in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CognoLink’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CognoLink’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CognoLink technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.