Melbourne, 3004, VIC,
Australia
Collingwood Football Club Foundation Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Collingwood Football Club Foundation Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55 Collingwood Football Club Foundation Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Collingwood Football Club Foundation Australia has purchased the following applications: Conviva for Analytics and BI in 2023, Brightcove for Audio Video and Web Conferencing in 2020, Data Talks CDP for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Collingwood Football Club Foundation Australia is running and its propensity to invest more and deepen its relationship with Conviva , Brightcove , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Collingwood Football Club Foundation Australia revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Collingwood Football Club Foundation Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Data Talks | Legacy | Data Talks CDP | Customer Data Platform | CRM | n/a | 2024 | 2024 |
In 2024, Collingwood Football Club Foundation Australia implemented Data Talks CDP, a Customer Data Platform to capture and activate fan engagement data. The deployment is positioned to support campaigns, sponsorship measurement and commercial growth across the organization in Australia, aligning the application name Data Talks CDP with marketing and commercial objectives.
The implementation emphasizes the segmentation and activation modules within the Customer Data Platform, combined with profile unification and event ingestion capabilities typical of CDP deployments. Configuration work focused on audience segmentation, persistent fan profiles and activation workflows that enable targeted engagement and partner activations.
Integration work includes activation with partner platforms, notably Campaignware as referenced in the vendor partnership announcement, enabling audience exports and partner-driven engagement orchestration. Operational coverage centers on marketing and commercial sponsorship functions, with data flows routed to campaign and sponsorship measurement processes.
Governance and rollout were structured to centralize segmentation governance and activation controls, incorporating consent management and campaign workflow oversight to align commercial use cases with data stewardship. The implementation narrative positions Data Talks CDP as the foundational Customer Data Platform for fan engagement, campaign execution and sponsorship analytics within Collingwood Football Club Foundation Australia.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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