Color Group AS Technographics
Color Group AS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Color Group AS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Color Group AS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Color Group AS has purchased the following applications: Microsoft 365 for Collaboration in 2015, QuenchTec Community for Community Management in 2018, Pathwire MailJet for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Color Group AS is running and its propensity to invest more and deepen its relationship with Microsoft , Quench Technology , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Color Group AS revenues, which have grown to $598.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Color Group AS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Color Group AS Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Color Group AS implemented Microsoft 365 as its Collaboration platform. The deployment covered core office productivity and customer-facing communication functions across Norway and on the company website, supporting approximately 3500 employees.
Microsoft 365 was configured to deliver standard Collaboration capabilities including Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for individual file synchronization, and Microsoft Teams for meetings and persistent chat. The full application name Microsoft 365 is used to provide cloud-hosted, browser-accessible collaboration on the Colorline website and internal portals.
Operational governance centered on centralized user provisioning, role-based access controls and information architecture aligned to business functions such as corporate communications, reservations and customer service. Rollout followed staged user enablement with site-level configuration and governance checkpoints to manage information lifecycle and collaboration scope. Color Group AS Microsoft 365 Collaboration supports administrative and customer-facing business functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quench Technology | Legacy | QuenchTec Community | Community Management | CRM | n/a | 2018 | 2018 |
In 2018, Color Group AS implemented QuenchTec Community as a client feedback platform. The QuenchTec Community deployment falls under Community Management and was scoped to automate feedback capture and feed structured customer insights into Color Line's CRM system.
Implementation concentrated on a centralized client feedback system that automated survey collection, feedback routing, and data capture workflows, enabling continuous customer insight ingestion. QuenchTec Community was configured to push captured feedback directly into the CRM used by the CRM team, aligning feedback intake with CRM record structures and operational follow up. Functional capabilities emphasized feedback automation, workflow orchestration, and consolidated feedback storage consistent with Community Management solutions.
Operational ownership for the solution rested with the CRM organization, with CRM team manager Kjetil Almvik noting that customer insights processes are now fully automated and captured in the CRM, supporting Color Line's client centric policy. Governance work focused on aligning feedback intake processes, CRM data models, and response workflows to ensure traceability and actionability of customer comments. The deployment established a closed loop from customer feedback capture through CRM recording and operational follow up.
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018 Color Group AS implemented Pathwire MailJet as its Transactional Email platform to manage website-driven customer communications for its Norway operations. The deployment centers on embedding Pathwire MailJet into the Colorline website to deliver booking confirmations, e-ticket delivery, itinerary updates, and real time operational notifications tied to passenger journeys.
Pathwire MailJet was configured using category-standard functional modules including SMTP relay, RESTful API access for application-triggered sends, centralized template management with personalization tokens, and delivery management features such as suppression lists and bounce handling. The implementation included template version control and transactional workflow orchestration to maintain consistency across booking and post‑booking customer touchpoints.
Integrations are focused on the website integration surface, using API and SMTP endpoints to enable immediate transactional sends from the booking engine and customer service interfaces. Governance practices were implemented around centralized template ownership, sending policies, and operational monitoring to align communications across booking, customer service, and onshore operations while leveraging the SaaS hosted Pathwire MailJet infrastructure.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Color Group AS
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Apps Being Evaluated by Color Group AS Executives
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