Color Group AS Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Color Group AS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Color Group AS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Color Group AS has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Microsoft 365 for Collaboration in 2015, QuenchTec Community for Community Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Color Group AS is running and its propensity to invest more and deepen its relationship with Microsoft , Quench Technology , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Color Group AS revenues, which have grown to $598.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Color Group AS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quench Technology | Legacy | QuenchTec Community | Community Management | CRM | n/a | 2018 | 2018 |
In 2018, Color Group AS implemented QuenchTec Community as a client feedback platform. The QuenchTec Community deployment falls under Community Management and was scoped to automate feedback capture and feed structured customer insights into Color Line's CRM system.
Implementation concentrated on a centralized client feedback system that automated survey collection, feedback routing, and data capture workflows, enabling continuous customer insight ingestion. QuenchTec Community was configured to push captured feedback directly into the CRM used by the CRM team, aligning feedback intake with CRM record structures and operational follow up. Functional capabilities emphasized feedback automation, workflow orchestration, and consolidated feedback storage consistent with Community Management solutions.
Operational ownership for the solution rested with the CRM organization, with CRM team manager Kjetil Almvik noting that customer insights processes are now fully automated and captured in the CRM, supporting Color Line's client centric policy. Governance work focused on aligning feedback intake processes, CRM data models, and response workflows to ensure traceability and actionability of customer comments. The deployment established a closed loop from customer feedback capture through CRM recording and operational follow up.
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2013 | 2013 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||