Colour Confidence
Spectrum Point 164 Clapgate Lane,
Birmingham, B32 3DE,
United Kingdom
Birmingham, B32 3DE,
United Kingdom
44 800 977 4167
Consumer Packaged Goods
Colour Confidence Technographics
Colour Confidence Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Colour Confidence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Colour Confidence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Colour Confidence has purchased the following applications: Microsoft 365 for Collaboration in 2020, Shopify for eCommerce in 2021, Oracle NetSuite CRM for CRM in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Colour Confidence is running and its propensity to invest more and deepen its relationship with Microsoft , Shopify , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Colour Confidence revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Colour Confidence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Colour Confidence Tech Stack and Enterprise Applications
Colour Confidence Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Colour Confidence implemented Microsoft 365. The deployment establishes Microsoft 365 as the primary Collaboration platform for the 30 person United Kingdom consumer packaged goods company and is referenced on their public website. The tenancy is provisioned to support core business functions including marketing, sales, product operations and customer service across the organization.
Configuration aligns with common Microsoft 365 architecture, using cloud hosted Exchange Online for email, Microsoft Teams for real time collaboration, SharePoint Online and OneDrive for document management, and Office applications for productivity. Identity and access are managed via Azure Active Directory at the tenant level, enabling single sign on, role based access and centralized license provisioning. Governance is operated by internal administrators with standard collaboration workflows such as channel based teamwork, document versioning and centralized mailbox management.
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Colour Confidence eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Colour Confidence implemented Shopify to power its public website and online sales channel, aligning the Shopify application with the companys eCommerce operations. Colour Confidence is a 30 employee United Kingdom consumer packaged goods seller, and the adoption of Shopify positions the vendor application as the primary eCommerce platform for product presentation and direct-to-consumer transactions.
Shopify was configured to support storefront and catalog management workflows, including product listings, pricing controls, hosted checkout flows, payment processing, and order management capabilities consistent with eCommerce platform patterns. The implementation uses Shopify as a hosted SaaS storefront, with theme-based presentation and administrative consoles for content updates, inventory visibility, and order status tracking.
Operational responsibilities center on the eCommerce, marketing, and fulfilment functions, with site administration and product data stewardship assigned to internal teams. Governance focuses on catalog update processes, order handling procedures, and role based access to the Shopify admin, ensuring the Shopify application supports the companys online sales, customer ordering, and fulfilment execution.
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Colour Confidence CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013 Colour Confidence implemented Oracle NetSuite CRM to centralize customer records and standardize sales workflows for its United Kingdom consumer packaged goods operation. The deployment targeted CRM capabilities appropriate for a 30 person organization, delivered as a cloud SaaS configuration to provide hosted access for geographically co-located UK teams.
The Oracle NetSuite CRM implementation focused on core CRM modules including contact and account management, opportunity and pipeline management, activity and task tracking, and quote management, with configured dashboards and operational reporting for sales performance and customer lifecycle visibility. Automation was applied to lead qualification and opportunity progression workflows, and standard email and calendar synchronization features were configured to support day to day selling activities.
Operational coverage concentrated on customer facing functions, primarily sales and customer service, with role based access controls and data governance rules established to manage account ownership and activity auditing. Rollout followed a staged user adoption approach with process documentation and training to embed standardized quoting and engagement procedures across the organization.
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Colour Confidence PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Colour Confidence IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Colour Confidence
| First Name | Last Name | Title | Function | Department | Phone | |
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Colour Management Consultant | Manager | Finance | |
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Software Development Manager | Manager | IT | |
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Customer Manager | Manager | Customer Service | |
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Apps Being Evaluated by Colour Confidence Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Colour Confidence IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Colour Confidence digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Colour Confidence Technographics
Colour Confidence is a Consumer Packaged Goods organization based in United Kingdom,
with around 30 employees and annual revenues of $3.0 million.
Colour Confidence operates a diverse technology stack with applications such as
Microsoft 365, Shopify and Oracle NetSuite CRM,
covering areas like Collaboration, eCommerce and CRM.
Colour Confidence has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Shopify and Oracle.
Colour Confidence recently adopted applications including
Shopify in 2021, Microsoft 365 in 2020 and Pathwire Mailgun in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Colour Confidence’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Colour Confidence’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Colour Confidence technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.