Philadelphia, 19103, PA,
United States
Comcast Business Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Comcast Business and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Comcast Business employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Comcast Business has purchased the following applications: AppMarket for eCommerce in 2013, Oracle Cloud ERP for ERP Financial in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Comcast Business is running and its propensity to invest more and deepen its relationship with AppDirect , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Comcast Business revenues, which have grown to $9.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Comcast Business intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AppDirect | Legacy | AppMarket | eCommerce | eCommerce | n/a | 2013 | 2013 | In 2013 Comcast Business deployed AppMarket, a Cloud Marketplace powered by AppDirect to establish an SMB-focused SaaS sales channel. The Comcast Business team organized the initiative around three pillars, operational excellence, digital transformation, and customer experience, which guided design decisions and launch priorities. Comcast Business AppMarket Cloud Marketplace functions as the primary channel for packaging and selling third party and internal SaaS products to small and medium business customers. Implementation centered on marketplace capabilities common to the Cloud Marketplace category, including a product catalog, self-service storefront, subscription management, and automated provisioning workflows to support rapid product onboarding. AppMarket configuration emphasized catalog lifecycle management and entitlement controls to enable recurrent billing and order orchestration across offerings. The deployment leveraged AppDirect's platform services rather than a bespoke commerce stack. The effort operated as a SaaS startup within Comcast Business, aligning product management, sales, marketing, and customer success to the new channel and targeting SMB customers across the United States. Operational scope included packaging 10 products in 10 months, a cadence that reflected a product-led go to market approach and iterative onboarding practices. Integration points were focused on channel commerce and customer experience workflows inherent to the AppDirect platform. Governance combined centralized product onboarding standards with cross functional release gates to maintain quality and customer experience during rapid rollout. The AppMarket deployment delivered a functioning Cloud Marketplace sales channel for Comcast Business in 2013 and established operational patterns for ongoing catalog expansion. |
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2022 | 2023 |
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