Comcast Cable
997 E County Line Rd,
Greenwood, 46143, IN,
United States
Greenwood, 46143, IN,
United States
1 800-934-6489
Professional Services
Comcast Cable Technographics
Comcast Cable Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Comcast Cable and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Comcast Cable employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Comcast Cable has purchased the following applications: Starlims Abbott eScreen for BackGround Screening in 2018, FreeWheel Demandsuite for Agency Management in 2019, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Comcast Cable is running and its propensity to invest more and deepen its relationship with STARLIMS , Workday , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Comcast Cable revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Comcast Cable intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Comcast Cable Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| STARLIMS | Legacy | Starlims Abbott eScreen | BackGround Screening | HCM | n/a | 2018 | 2018 |
In 2018, Comcast Cable implemented Starlims Abbott eScreen to support its BackGround Screening needs across recruiting and onboarding workflows. The deployment was oriented to support recruiting coordinators who process requisitions and offers for multiple positions across several U.S. states, and to centralize initiation of screening and drug testing as part of offer-to-hire throughput.
Starlims Abbott eScreen was configured to handle core BackGround Screening capabilities, including background check initiation, drug test orchestration, and candidate screening status tracking tied to offer and I-9/W-4 onboarding milestones. The implementation aligned screening workflows with recruiting operations, enabling coordinators to trigger and monitor screens as part of the offer processing sequence and relocation or sign-on package handling.
Operational integration explicitly included third-party screening and drug-testing providers referenced in recruiting operations, with screening initiations routed through Carco, Escreen, and Cisive as part of the candidate clearance flow. The scope of use covered recruiting teams and onboarding functions, with day-to-day orchestration performed by Recruiting Coordinators based in Atlanta and supporting recruiters in multiple states.
Governance was structured to enforce compliance with federal, state, and local employment laws and reporting requirements, and the program included piloted process improvements and initiative programs to refine screening handoffs and recruiter collaboration. Ongoing collaboration between recruiters and coordinators focused on preserving a seamless candidate experience while formalizing screening controls and workflow ownership.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2014 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Comcast Cable implemented FreeWheel Demandsuite on its website Xfinity.com. FreeWheel Demandsuite is being used as an Agency Management platform to centralize demand planning, campaign trafficking and advertising operations across the web property.
The deployment is integrated into the Xfinity.com advertising delivery layer, with FreeWheel Demandsuite configured to manage demand signals, inventory allocation, campaign scheduling and reporting. Functional capabilities described in the implementation include campaign trafficking and yield management, demand orchestration and consolidated campaign reporting, consistent with Agency Management workflows.
Operational ownership sits with advertising, marketing and revenue operations teams who use FreeWheel Demandsuite to govern campaign workflows and inventory allocation on the site. Comcast Cable FreeWheel Demandsuite Agency Management supports advertising operations and campaign management across the Xfinity.com property.
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Lease Management | ERP Services and Operations |
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2017 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Comcast Cable implemented GumGum on its public website, deploying the GumGum Direct delivery product to support site-level advertising. The implementation is categorized under Artificial Intelligence Marketing and targets Comcast Cable marketing and digital advertising functions.
GumGum Direct was configured to provide contextual advertising and AI-driven creative placement across the Xfinity site, leveraging content analysis and visual intelligence capabilities consistent with the Artificial Intelligence Marketing category. Configuration work emphasized campaign targeting, creative orchestration, and runtime placement rules to align delivered creative with page context and audience signals.
Operational scope focused on the Xfinity website and governance was managed by web marketing and digital advertising teams, with campaign management and creative approval workflows adapted to accommodate the GumGum Direct deployment. The implementation shifted on-site ad delivery responsibilities into centralized marketing operations, while maintaining publisher-side controls for creative placement and editorial alignment.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2018 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Archive as a Service (AaaS) | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Comcast Cable
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Comcast Cable Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Comcast Cable Technographics
Comcast Cable is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $150.0 million.
Comcast Cable operates a diverse technology stack with applications such as
Starlims Abbott eScreen, FreeWheel Demandsuite and GumGum,
covering areas like BackGround Screening, Agency Management and Artificial Intelligence Marketing.
Comcast Cable has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as STARLIMS, FreeWheel, A Comcast Company and GumGum.
Comcast Cable recently adopted applications including
Oracle CX Cloud in 2021, Lotame DMP in 2021 and Oracle Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Comcast Cable’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Comcast Cable’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Comcast Cable technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.