Competitrack
3636 33rd St #501,
Long Island City, 11106, NY,
United States
Long Island City, 11106, NY,
United States
1 212-604-0200
Media
Competitrack Technographics
Competitrack Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Competitrack and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Competitrack employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Competitrack has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, Mixpanel for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Competitrack is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Competitrack revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Competitrack intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Competitrack Tech Stack and Enterprise Applications
Competitrack ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Competitrack implemented Oracle NetSuite ERP as its primary ERP Financial system for corporate finance and accounting. The deployment was scoped to support a midmarket media firm of about 200 employees, centralizing transactional finance activity and the statutory financial reporting chain within Oracle NetSuite ERP.
The implementation concentrated on standard ERP Financial functional modules, including general ledger, accounts payable, accounts receivable, billing, cash management, fixed asset accounting, and consolidated financial reporting. Oracle NetSuite ERP was configured to support period close workflows, revenue management routines, and role based controls typical of an ERP Financial deployment.
Operational coverage focused on harmonizing accounting and finance processes across the company, bringing accounts receivable, accounts payable, billing operations, and month end close activities onto a single platform. The project aligned transactional processing and financial reporting sequences to a unified chart of accounts and a single source of truth for finance and revenue operations.
Governance changes introduced during the rollout included standardized chart of accounts, documented close and reconciliation procedures, segregation of duties through system roles, and automated approval workflows with audit trail capabilities. Training and process documentation were applied to finance staff to embed the new ERP Financial procedures and enforce control points within Oracle NetSuite ERP.
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Competitrack Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Competitrack implemented Microsoft 365 to provide enterprise Collaboration capabilities across the organization. The company, a US-based media firm, lists Microsoft 365 on its website, reflecting use of the Microsoft 365 application for core collaboration services.
The implementation emphasizes Collaboration functionality common to the Microsoft 365 suite, including email and calendaring, document management and intranet capabilities, team chat and meetings, and file synchronization. Microsoft 365 and its typical components such as Exchange Online, SharePoint Online, Microsoft Teams, and OneDrive for Business are used to centralize content collaboration, internal communications, and document workflows across editorial, marketing, and operations functions, with tenant-level administration and access controls supporting governance and content access policies.
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Collaboration | Collaboration |
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2018 | 2018 |
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Competitrack CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Competitrack implemented Mixpanel for Marketing Analytics on its website. The deployment focuses on client side JavaScript instrumentation embedded across public pages to capture event level interactions and user identifiers, sending behavioral data into Mixpanel for centralized analysis.
Configuration work emphasized a formal event taxonomy and property standardization, enabling Mixpanel event tracking, user profiles, funnel analysis, cohort segmentation, and retention reporting. The implementation included SDK configuration, event naming conventions, and QA workflows for consistent instrumentation across site pages, supporting automated event capture and segmentation workflows.
Operational ownership is centered in marketing and product functions to support campaign measurement and product usage analysis, with the scope limited to the company website and digital properties. Mixpanel is the primary Marketing Analytics platform at Competitrack for behavioral and product analytics, supporting segmentation and funnel workflows, and no specific downstream system integrations are documented.
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Engagement | CRM |
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2015 | 2015 |
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Competitrack ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Competitrack IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Competitrack
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President | CXO | Finance | |
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VP - Director of IT | Director | IT | |
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VP Sales | VP | Sales | |
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Apps Being Evaluated by Competitrack Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Competitrack IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Competitrack digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Competitrack Technographics
Competitrack is a Media organization based in United States,
with around 200 employees and annual revenues of $25.0 million.
Competitrack operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Mixpanel,
covering areas like ERP Financial, Collaboration and Marketing Analytics.
Competitrack has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Mixpanel.
Competitrack recently adopted applications including
Mixpanel in 2020, Amazon EC2 in 2020 and Atlassian Jira Service Desk in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Competitrack’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Competitrack’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Competitrack technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.