Continental
Continental Technographics
Continental Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Continental and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 96426 Continental employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Continental has purchased the following applications: Serrala FinanceSuite for AP Automation in 2013, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2014, BizFlow BPM for Business Process Management in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Continental is running and its propensity to invest more and deepen its relationship with Serrala , SAP , Rydoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Continental revenues, which have grown to $46.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Continental intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Continental Tech Stack and Enterprise Applications
Continental ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2013 | 2013 |
In 2013 Continental implemented Serrala FinanceSuite as an AP Automation solution to support accounts payable and invoice to pay processes within its finance organization. The Serrala FinanceSuite deployment was positioned to centralize invoice intake and approval, providing a unified AP Automation application for supplier invoice capture, invoice validation, and approval routing across corporate finance and accounts payable functions.
Configuration of Serrala FinanceSuite emphasized AP Automation modules such as electronic invoice capture with OCR, three way matching and exception management, automated approval workflows, supplier invoice portal capabilities, and payment scheduling and reconciliation functionality. Operational coverage focused on accounts payable and finance teams, with governance changes to formalize invoice routing rules and exception resolution workflows, and Continental is listed as a customer of Serrala FinanceSuite.
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ERP Financial | ERP |
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2014 | 2015 |
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ERP Financial | ERP |
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2018 | 2018 |
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Expense Management | ERP |
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2018 | 2018 |
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Continental HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Continental implemented Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) as its Applicant Tracking System. The deployment is surfaced on Continental's public career website, where Infinite BrassRing is used to publish job requisitions and to capture and track candidate applications for corporate recruiting. The implementation focuses on core ATS capabilities including job posting, candidate intake, search and tracking, and workflow orchestration for recruiters and hiring managers.
Configuration work emphasized career site integration and candidate lifecycle management, with Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) set up to enforce recruitment workflows, maintain status updates, and assign requisition ownership within Continental's recruiting function. Documented usage centers on the career-site touchpoint and the applicant routing processes, supporting talent acquisition and recruiting operations rather than other HR transactional modules. Governance attention was applied to recruiter and hiring manager workflow controls and career-site routing rules to align the Applicant Tracking System with Continental's hiring operations and applicant handling procedures.
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Core HR | HCM |
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2021 | 2022 |
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Core HR | HCM |
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2018 | 2019 |
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Digital Adoption | HCM |
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2007 | 2007 |
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Digital Adoption | HCM |
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2007 | 2007 |
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Digital Adoption | HCM |
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2019 | 2019 |
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Employee Experience | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2013 | 2013 |
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Payroll | HCM |
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2018 | 2019 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2023 |
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Succession and Leadership Planning | HCM |
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2017 | 2017 |
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Talent Management | HCM |
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2012 | 2012 |
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Workforce Analytics | HCM |
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2019 | 2019 |
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Continental ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BizFlow | Legacy | BizFlow BPM | Business Process Management | ERP Services and Operations | n/a | 2006 | 2007 |
Continental implemented BizFlow BPM in 2006 to automate procurement and engineering change-request workflows across Continental Automotive Systems North American engineering division. The BizFlow BPM deployment is classified as Business Process Management and targeted procurement, test orders and R&D workflows supporting roughly 500 engineers and project staff.
The implementation configured workflow orchestration for engineering change requests and procurement approvals, replacing paper based trails with electronic approvals, structured forms and audit trail capabilities. BizFlow BPM was used to centralize routing and approval logic, and to standardize process state transitions and exception handling across engineering and project workflows.
Integration with SAP was a key component of the implementation, BizFlow BPM populated part and project data from SAP and referenced SAP PS for project system structures as described in vendor documentation. The deployment operated at the divisional level within North America and focused on operational coordination between engineering, procurement and test order processes.
Governance changes emphasized standardized approval flows and process auditability to improve visibility and accountability for change requests and procurement actions. The Continental implementation eliminated paper trails and saved weeks of manual data entry per year while improving traceability for project and part related workflows.
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Credit Union Management | ERP Services and Operations |
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2018 | 2018 |
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Continental AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ML and Data Science Platforms | AI Development |
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2023 | 2024 |
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Continental Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Continental Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Continental Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2015 | 2015 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Continental Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Continental eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Information Management | eCommerce |
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2022 | 2022 |
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Continental SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2019 | 2019 |
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Real-Time Transportation Visibility | SCM |
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2016 | 2016 |
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Real-Time Transportation Visibility | SCM |
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2023 | 2024 |
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Continental CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Continental ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2018 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Continental Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2020 | 2021 |
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Continental PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Electromagnetic Field Simulation | PLM and Engineering |
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2024 | 2024 |
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Quality Management | PLM and Engineering |
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2015 | 2015 |
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Continental Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supplier Risk Management | Procurement |
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2004 | 2005 |
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Continental TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Whistleblowing Management | TRM |
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2017 | 2017 |
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Continental IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Servers, Storage and Networking | IaaS |
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2007 | 2008 |
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Continental CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Access Security Brokers (CASB) | CyberSecurity |
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2023 | 2024 |
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Vulnerability Management | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Continental
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Tax | Director | Finance | |
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Global Tax Manager | Manager | Finance | |
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SAP-Project Manager | Manager | Finance | |
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Director SCM Operations & Service Management SAP | Director | Supply Chain | |
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Program Manager - Global Standardization SAP | Manager | Finance | |
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SAP CO Project Manager | Manager | IT | |
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Head of Central Key User SAP SD / EDI / CRM | Director | IT | |
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SAP Project Manager | Manager | IT | |
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Head of SAP Basis & Data Center Operations | Director | IT | |
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SAP Project Manager | Manager | IT | |
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VP HR | VP | HR | |
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Senior Vice President HR | VP | HR | |
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Head of Global Talent Acquisition | Director | HR | |
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Manager Talent Acquisition | Manager | HR | |
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Head of Talent Acquisition | Director | HR | |
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Senior Vice President Information Technology | VP | IT | |
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IT Manager | Manager | IT | |
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Controller | Director | Finance | |
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Head of HR | Director | HR | |
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Manager Digital Transformation & Change | Manager | IT | |
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Learning Program Manager | Manager | HR | |
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Global Team Lead IT | Manager | Finance | |
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Chief Human Relations Officer | CXO | Finance | |
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Head Global HR-IT Applications | Director | HR | |
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Vice President Global People Services EMEA | VP | HR | |
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Vice President HR Software and Central Technologies (SCT) | VP | HR | |
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Payroll Manager | Manager | Finance | |
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Head of HR IT Solutions | Director | IT | |
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HR Transformation Manager | Manager | HR | |
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Head of Digital Workspace | Director | IT | |
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Finance Manager - Group Financing | Manager | Finance | |
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Accounts Receivable Management | Manager | Finance | |
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Process Manager Finance Systems | Manager | Finance | |
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Credit Manager | Manager | Finance | |
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Apps Being Evaluated by Continental Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Continental IT executives and key decision makers. This section highlights Continental's latest recorded technology evaluations, including SAP Global Trade Services (GTS) for Global Trade Management on 2026-03-10, Microsoft SharePoint for Enterprise Content Management on 2025-09-09, and Corcentric Supplier Management for Supplier Relationship Management on 2025-09-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Continental digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-10 | Continental | Evaluated | SAP | SAP Global Trade Services (GTS) | Global Trade Management | SCM |
| 2025-09-09 | Continental | Evaluated | Microsoft | Microsoft SharePoint | Enterprise Content Management | Content Management |
| 2025-09-05 | Continental | Evaluated | Corcentric | Corcentric Supplier Management | Supplier Relationship Management | Procurement |
| 2025-08-18 | Continental | Evaluated |
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ERP Financial | ERP |
| 2025-07-22 | Continental | Evaluated |
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Product Lifecycle Management | PLM and Engineering |
| 2025-04-08 | Continental | Evaluated |
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Treasury Management | TRM |
| 2025-02-03 | Continental | Evaluated |
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Real-Time Transportation Visibility | SCM |
| 2025-01-07 | Continental | Evaluated |
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Application Lifecycle Management | ITSM |
| 2024-11-15 | Continental | Evaluated |
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BackGround Screening | HCM |
| 2024-11-07 | Continental | Evaluated |
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Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD Continental Technographics
Continental is a Automotive organization based in Germany,
with around 96426 employees and annual revenues of $46.60 billion.
Continental operates a diverse technology stack with applications such as
Serrala FinanceSuite, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and BizFlow BPM,
covering areas like AP Automation, Applicant Tracking System and Business Process Management.
Continental has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Infinite Computer Solutions and BizFlow.
Continental recently adopted applications including
BlueOptima in 2025, Ansys HPC in 2024 and Tenable Vulnerability Management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Continental’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Continental’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Continental technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.