Dallas, 75228, TX,
United States
Cowboy Ag Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cowboy Ag and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Cowboy Ag employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cowboy Ag has purchased the following applications: Cartender Marketing for Artificial Intelligence Marketing in 2023, Microsoft 365 for Collaboration in 2021, accessWidget for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cowboy Ag is running and its propensity to invest more and deepen its relationship with Cartender , Apple , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cowboy Ag revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cowboy Ag intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cartender | Legacy | Cartender Marketing | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Cowboy Ag deployed Cartender Marketing on its public website as an Artificial Intelligence Marketing solution. Cartender Marketing is implemented to enable website-level personalization, behavioral targeting, and automated campaign orchestration across vehicle listings and conversion touchpoints.
Deployment is executed via client-side website integration embedding Cartender Marketing scripts to enable real time personalization and lead capture on inventory and vehicle detail pages. Functional modules configured include content personalization, on site messaging, automated campaign triggers based on visitor behavior, and analytics instrumentation for campaign performance and audience segmentation. Operational scope centers on Cowboy Ag marketing and sales workflows to support website lead generation and customer engagement, with governance and iterative configuration managed internally through the Cartender Marketing console.
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| accessiBe | Legacy | accessWidget | Web Content Management | Content Management | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2018 | 2018 |
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Call Tracking and Recording | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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