Crabtree & Evelyn
15 Bonhill St,
London, EC2P 2EA,
United Kingdom
London, EC2P 2EA,
United Kingdom
44 12 2778-4429
Manufacturing
Crabtree & Evelyn Technographics
Crabtree & Evelyn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crabtree & Evelyn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Crabtree & Evelyn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crabtree & Evelyn has purchased the following applications: SAP Business One for ERP Financial in 2017, ADP Workforce Now for Core HR in 2009, Albert for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crabtree & Evelyn is running and its propensity to invest more and deepen its relationship with SAP , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crabtree & Evelyn revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crabtree & Evelyn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crabtree & Evelyn Tech Stack and Enterprise Applications
Crabtree & Evelyn ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | IBM AS/400 | SAP Business One | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Crabtree & Evelyn, Ltd. implemented SAP Business One as its ERP Financial platform, replacing IBM AS/400. The deployment centered on centralizing finance operations for the UK retail business and enabling group consolidation through a centrally determined chart of accounts.
The SAP Business One implementation was configured to support core financial ledger activities, mapping the old chart of accounts into the new group schema to facilitate consolidation at group level. Configuration work focused on month end management accounts and retail P&L reporting, accounts payable and receivable workflows, overhead allocation for store rents rates and utility costs, multi-currency transaction handling, VAT return processing, payroll reconciliations and preparation of audit packs.
Operational coverage included the UK corporate finance function and retail store reporting, with the finance team of four responsible for sales channel reporting to the Head of Finance, overhead reporting to facilities, cash analysis and forecasts, and annual budget submissions. The project supported two major due diligence exercises and tailoring of month end reporting to new ownership expectations.
Governance adjustments established standardized audit pack preparation and a single chart of accounts to streamline consolidation and reporting. Documented outcomes from the implementation include a six day reduction in month end procedures and assisted migration activities from IBM AS/400 into SAP Business One, with VAT and P11D reconciliation processes formalized as points of contact for statutory inspections.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Crabtree & Evelyn HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2009 | 2009 |
|
|
|
|
|
Payroll | HCM |
|
2009 | 2009 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2009 | 2009 |
|
Crabtree & Evelyn AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Albert AI | Legacy | Albert | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Crabtree & Evelyn, Ltd. deployed Albert in the Artificial Intelligence Marketing category to take ownership of its Facebook paid social program and to ramp up testing while improving cost efficiency. Crabtree & Evelyn implemented Albert to support the marketing team’s paid social campaign management and audience analysis workflows. Albert was configured to run autonomous campaign execution with machine-level reporting, feeding interest performance metrics into automated optimization of audiences, ad sets and lookalikes. The implementation emphasized multivariate test and learn capabilities, enabling continual A/B testing across creative and audience variables, and Albert expanded spend cautiously by activating budget only after identifying working signals. Operationally Albert integrated with Facebook paid social as the execution channel, providing detailed, machine-level reporting on how interests perform to inform audience and creative decisions. Functional modules observed in the deployment include audience segmentation and lookalike optimization, automated budget pacing aligned to performance signals, and creative performance analysis consistent with an Artificial Intelligence Marketing deployment. Governance and process changes centered on a test first strategy, with the marketing team increasing experiment cadence and granting Albert autonomous control within predefined tolerances. The implementation explicitly ramped up testing while improving cost efficiency, and the marketing team expected Albert to surface deeper audience and creative insights over time.
|
Crabtree & Evelyn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Crabtree & Evelyn eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2020 | 2020 |
|
Crabtree & Evelyn SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Warehouse Management | SCM |
|
2017 | 2017 |
|
Crabtree & Evelyn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
Crabtree & Evelyn ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Crabtree & Evelyn Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2016 | 2017 |
|
Crabtree & Evelyn PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
Crabtree & Evelyn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Crabtree & Evelyn CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Crabtree & Evelyn
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Head of Finance | Director | Finance | |
|
|
|
Group Financial Controller | Director | Finance | |
|
|
|
Finance Manager | Manager | Finance | |
|
|
|
Global Head of Customer Service | Director | Customer Service | |
|
|
|
Global Technical DirectorGlobal | Director | Finance | |
|
|
|
Global E-Commerce & Partnership Executive | Manager | Finance | |
|
|
|
Senior Head of Supply Chain Operations | Director | Supply Chain | |
|
|
|
CEO | CXO | Finance | |
|
|
|
Head of Finance | Director | Finance | |
|
|
|
Management Accountant | Manager | Finance | |
|
Apps Being Evaluated by Crabtree & Evelyn Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crabtree & Evelyn IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crabtree & Evelyn digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Crabtree & Evelyn Technographics
Crabtree & Evelyn is a Manufacturing organization based in United Kingdom,
with around 450 employees and annual revenues of $100.0 million.
Crabtree & Evelyn operates a diverse technology stack with applications such as
SAP Business One, ADP Workforce Now and Albert,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
Crabtree & Evelyn has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, ADP and Albert AI.
Crabtree & Evelyn recently adopted applications including
Zoom in 2021, Nosto Onsite in 2021 and SAP Emarsys in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crabtree & Evelyn’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crabtree & Evelyn’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crabtree & Evelyn technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.