Crain Communications
Crain Communications Technographics
Crain Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crain Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 Crain Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crain Communications has purchased the following applications: Domo for Analytics and BI in 2015, Zoho Mail for Collaboration in 2021, Qualtrics Email Survey for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crain Communications is running and its propensity to invest more and deepen its relationship with Domo , Zoho Corp. , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crain Communications revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crain Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crain Communications Tech Stack and Enterprise Applications
Crain Communications Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Crain Communications implemented Domo as its Analytics and BI platform to centralize social media reporting and analytics. The implementation created a Data Warehouse to store social media data and optimize reporting needs through the use of Domo.
They configured data ingestion and transformation pipelines to populate the warehouse, applied data modeling to normalize social metrics, and developed interactive Domo dashboards and scheduled reports to support organizational social media analytics workflows. Functional capabilities emphasized include ETL orchestration, dataset modeling, visualization, and automated report distribution within Domo. Reporting governance was established through standardized schemas and refresh cadence to ensure consistent metrics and streamline reporting processes.
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Crain Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Mail | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Crain Communications deployed Zoho Mail as its Collaboration email platform for corporate and website-facing mail. The deployment covered the United States based publisher with approximately 850 employees and provisioned centrally managed mailboxes for editorial, advertising, events, marketing, finance, and HR teams.
Zoho Mail was configured to provide hosted mailboxes, webmail access, calendar and contacts synchronization, SMTP and IMAP relay for application notifications, and administrative controls for mailbox provisioning and alias management. The implementation included spam and filter policies, mailbox quotas, distribution lists, and archival settings consistent with standard Collaboration capabilities. Administrators used the Zoho Mail control panel to automate user onboarding and group configuration.
Operational rollout included DNS and domain routing updates to point corporate and website email to Zoho Mail, and staged user onboarding to minimize business interruption. Governance focused on centralized access controls, role based administration, standardized mailbox naming and email retention workflows, with departmental ownership for editorial and commercial mail streams. The Crain Communications Zoho Mail Collaboration deployment served as the primary email, calendar, and contact host for corporate and website contact points.
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Crain Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics Email Survey | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Crain Communications deployed Qualtrics Email Survey as part of its Marketing Automation tooling. The implementation surfaces Qualtrics Email Survey on Crain's public website to capture reader feedback and to distribute targeted email survey campaigns to site visitors and known email contacts. Deployment emphasizes web-embedded survey flows and email-delivered questionnaires to capture audience insights for marketing and editorial use.
Configuration leverages core Marketing Automation capabilities including templated email distribution, schedule-driven campaign sends, contact list segmentation, and centralized response collection workflows. Qualtrics Email Survey was configured to host embedded survey forms, manage respondent tracking and survey event triggers, and support HTML email templates and redirect flows for survey completion. The setup aligns with standard survey lifecycle management and campaign orchestration within a marketing automation context.
Operational coverage centers on marketing and audience research functions at Crain Communications, with governance practices for campaign ownership, consent handling, suppression lists, and response management. The solution is delivered as cloud-hosted SaaS and embedded via site-facing survey components and email links, requiring coordinated governance for survey scheduling, data retention, and opt-out workflows within the Marketing Automation environment.
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Crain Communications ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Crain Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Crain Communications
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Audience and Analytics | Director | Finance | |
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CIO | CXO | Finance | |
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Director IT Operations | Director | IT | |
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Apps Being Evaluated by Crain Communications Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crain Communications IT executives and key decision makers. This section highlights Crain Communications's latest recorded technology evaluations, including Salesforce Media Cloud for CRM, Sales Engagement, Sales Automation on 2026-01-13 and IBM Maximo for Enterprise Asset Management on 2024-10-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crain Communications digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-13 | Crain Communications | Evaluated | Salesforce | Salesforce Media Cloud | CRM, Sales Engagement, Sales Automation | CRM |
| 2024-10-10 | Crain Communications | Evaluated | IBM | IBM Maximo | Enterprise Asset Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Crain Communications Technographics
Crain Communications is a Media organization based in United States,
with around 850 employees and annual revenues of $200.0 million.
Crain Communications operates a diverse technology stack with applications such as
Domo, Zoho Mail and Qualtrics Email Survey,
covering areas like Analytics and BI, Collaboration and Marketing Automation.
Crain Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Domo, Zoho Corp. and Qualtrics.
Crain Communications recently adopted applications including
Zoho Mail in 2021, Qualtrics Email Survey in 2021 and Sailthru in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crain Communications’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crain Communications’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crain Communications technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.