CRI Pumps
7/46-1, Keeranatham Road, Saravanampatty,
Coimbatore, 641035,
India
Coimbatore, 641035,
India
91 42 2711 7000
Manufacturing
CRI Pumps Technographics
CRI Pumps Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CRI Pumps and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 CRI Pumps employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CRI Pumps has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2016, Microsoft 365 for Collaboration in 2018, Criteo Commerce Media Platform for Digital Advertising Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CRI Pumps is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Criteo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CRI Pumps revenues, which have grown to $380.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CRI Pumps intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRI Pumps Tech Stack and Enterprise Applications
CRI Pumps ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, CRI Pumps implemented Oracle E-Business Suite R12.1.3 as a multi-suite deployment covering finance, supply chain and manufacturing, recorded within the ERP Financial category. CRI Pumps is a Coimbatore based manufacturer of industrial, residential and agricultural pumps with approximately 2000 employees and reported revenue consistent with the disclosed profile, and the Oracle E-Business Suite implementation targeted core operational finance and manufacturing workflows.
The implementation included finance modules with an emphasized fixed assets module, supply chain functionality and manufacturing suites. The fixed assets module required complex requirement handling and SLA-driven customizations, and the project produced Oracle FSG reports and detailed functional specifications for bespoke Oracle reports. Configuration work included requirement analysis, process mapping and configuration of standard Oracle workflows and forms.
Testing and operational integration activity included conference room pilot demonstrations, integrations testing and acceptance testing to validate transactional flows across finance, procurement and manufacturing. The deployment covered CRI Pumps operational departments including finance, supply chain and plant manufacturing at the Coimbatore site, with system interfaces validated through integration testing cycles.
Project governance and rollout workstreams executed requirement documentation and Oracle standard documentation for fixed assets, training delivery and go-live support. The program delivered T-3 level trainings prior to production and provided hand-held post go-live support and standard acceptance testing artifacts to stabilize the Oracle E-Business Suite environment.
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ERP Financial | ERP |
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2017 | 2017 |
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CRI Pumps Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 CRI Pumps deployed Microsoft 365 to support Collaboration across the organization. The company’s public website reflects Microsoft 365 as the chosen productivity and communication platform for corporate users in India.
The Microsoft 365 implementation centers on core Collaboration capabilities including Exchange Online for cloud email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and document sites, OneDrive for Business for personal file sync, and the Office productivity suite for document authoring. Configuration work described in available signals indicates a centralized Microsoft 365 tenant model with mailbox hosting, SharePoint site architecture, Teams team provisioning, and OneDrive storage policies to standardize document collaboration and version control.
Operationally the deployment is positioned to support corporate collaboration for manufacturing and administrative functions within CRI Pumps in India, using cloud-hosted Microsoft 365 services to reduce on‑premises dependency. The architecture emphasizes browser and client access for knowledge workers and mobile access for distributed teams, consistent with Collaboration category workflows for task coordination and internal communications.
Governance and administration are exercised through Microsoft 365 administration capabilities and identity controls, with role-based access and site-level permissions expected to manage document lifecycle and internal information sharing. Microsoft 365 serves as the central Collaboration platform for CRI Pumps, aligning email, document management, and unified communications under a single Microsoft tenant.
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CRI Pumps CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023, CRI Pumps implemented the Criteo Commerce Media Platform on its corporate website, establishing the application as a core Digital Advertising Platform to support online advertising and commerce media efforts. The deployment is centered on web-level instrumentation and platform configuration, placing the Criteo Commerce Media Platform at the intersection of marketing execution and commerce-aligned audience activation.
Configuration and functional scope emphasize capabilities typical for a Digital Advertising Platform, including ad serving, audience segmentation, dynamic product retargeting, campaign management, and product feed activation. Deployment workstreams likely included catalog mapping and feed ingestion, creative template configuration, and rules for personalized ad delivery tied to site behavior and product metadata.
Operational integration is focused on the CRI website and coordinated with marketing and e-commerce teams to operationalize campaigns and measurement workflows. Integration touchpoints are concentrated on site tagging, conversion event capture, and export of product catalog data to enable commerce-driven campaign targeting and attribution, aligning the Criteo Commerce Media Platform with marketing, e-commerce, and demand generation business functions.
Governance and process changes emphasize marketing ownership for campaign governance, feed quality controls, and creative approval workflows, with centralized configuration and periodic validation of feed and tag performance. CRI Pumps Criteo Commerce Media Platform Digital Advertising Platform now serves as the tactical layer for commerce media activity across the company’s digital channels.
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Sales Automation, CRM | CRM |
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2018 | 2018 |
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CRI Pumps PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2016 | 2016 |
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CRI Pumps PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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CRI Pumps IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at CRI Pumps
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Apps Being Evaluated by CRI Pumps Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CRI Pumps IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CRI Pumps digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CRI Pumps Technographics
CRI Pumps is a Manufacturing organization based in India,
with around 2000 employees and annual revenues of $380.0 million.
CRI Pumps operates a diverse technology stack with applications such as
Oracle E-Business Suite, Microsoft 365 and Criteo Commerce Media Platform,
covering areas like ERP Financial, Collaboration and Digital Advertising Platform.
CRI Pumps has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Criteo.
CRI Pumps recently adopted applications including
Criteo Commerce Media Platform in 2023, Amazon SES in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CRI Pumps’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CRI Pumps’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CRI Pumps technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.