Cricket Australia
60 Jolimont Street,
Jolimont, 3002, VIC,
Australia
Jolimont, 3002, VIC,
Australia
61 3 9653-9999
Leisure and Hospitality
Cricket Australia Technographics
Cricket Australia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cricket Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Cricket Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cricket Australia has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2013, Workday HCM for Core HR in 2024, Eluvio Content Fabric for Blockchain Platform in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cricket Australia is running and its propensity to invest more and deepen its relationship with Microsoft , Workday , Eluvio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cricket Australia revenues, which have grown to $390.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cricket Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cricket Australia Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Cricket Australia implemented Microsoft Dynamics AX as its ERP Financial solution and deployed Microsoft Dynamics AX 2009 across its State Offices. The deployment concentrated on centralizing financial operations across state-level administrative units, establishing a single financial application footprint for transactional processing and statutory reporting.
Configuration work focused on core ERP Financial capabilities, aligning general ledger configuration, accounts payable, accounts receivable, and financial reporting controls with organizational chart of accounts and state office processing requirements. Requirements were gathered through structured stakeholder workshops, with documented gaps translated into configured workflows, validation rules, and role-based access aligned to finance and accounting responsibilities.
The program included comprehensive user acceptance testing and hands-on training sessions, delivered to direct users and stakeholders across the board, combined with dedicated support channels to address issues and evolving requirements during rollout. UAT sign-offs and iterative remediation cycles were used to stabilize the application prior to production cutover at each state office.
Governance emphasized workshop-driven requirements, formal UAT and training governance, and a post-go-live support model that provided professional and timely resolution of issues and new requirements. The project reported timely completion of delivery, supported by effective training of users and ongoing operational support.
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2024 | 2024 |
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Payroll | HCM |
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2024 | 2024 |
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eluvio | Legacy | Eluvio Content Fabric | Blockchain Platform | Blockchain | n/a | 2025 | 2025 |
In 2025, Cricket Australia selected the Eluvio Content Fabric to manage its deep archive and live game streaming, announcing a production deployment of the Eluvio Content Fabric in support of domestic and international broadcast and direct to consumer distribution. The deployment aligns the Blockchain Platform application with media operations to centralize archival assets, inline match tagging, and live highlight workflows intended to improve fan engagement in Australia and internationally and to enable new monetization pathways for archival and live content.
The implementation uses Eluvio archive capabilities together with Eluvio EVIE AI and D2C streaming functionality to automate AI driven tagging, highlight generation, and the creation of personalized reels. Functional configuration emphasizes content ingestion and metadata enrichment, automated highlight creation during live matches, and packaging of on demand reels for direct to consumer streaming, with the Eluvio Content Fabric providing blockchain anchored content provenance and entitlement controls.
Operational coverage spans match operations, media and broadcast workflows, and commercial content teams responsible for monetization and fan engagement programs. The deployment configuration supports inline match tagging and highlight creation as part of live match operations, while archival management is structured for long term access and selective commercialization of historic footage using the Blockchain Platform's content fabric capabilities.
Cricket Australia moved from pilot to production in 2025 with governance focused on content tagging standards, editorial workflow controls, and role based access for archive and streaming operations. The public announcement emphasizes the system's role in improving fan engagement and creating monetization options for both live and archival content, while rollout sequencing prioritized live match integration followed by archive onboarding.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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Test Automation Platform | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Digital Workspace | IaaS |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Cricket Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cricket Australia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cricket Australia Technographics
Cricket Australia is a Leisure and Hospitality organization based in Australia,
with around 200 employees and annual revenues of $390.0 million.
Cricket Australia operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Workday HCM and Eluvio Content Fabric,
covering areas like ERP Financial, Core HR and Blockchain Platform.
Cricket Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Workday and Eluvio.
Cricket Australia recently adopted applications including
Eluvio Content Fabric in 2025, Eptura Condeco in 2025 and Workday HCM in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cricket Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cricket Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cricket Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.